Consumers are not unfamiliar with electronic commerce. Globally, online sales exceeded $3.5 trillion in 2019. Unsurprisingly, the trend continued upward in 2020, with sales exceeding…
Content Marketing
Three Ways to Transform Email into a Retention Powerhouse
Throughout COVID, many retailers saw an increase in online sales, establishing 2020 as the year of customer acquisition. Numerous businesses are now battling to retain…
Experiential or Promotional: How the Majority of Brands Misuse Email Marketing
Why do people travel to Paris rather than simply seeing the Eiffel Tower in photographs? Why were (and continue to be) so many people eager…
Setting Goals For Your Emails
The next thing that is needed for you to do is set goals for your email marketing. Goal-setting is really critical for your email…
Seasonal and Promotional Emails
We all know about those holiday emails that end up in our inboxes each and every of the year. They contain all of those great…
Choosing the Types of Emails That You Want to Send
There are so many different types of emails that you can send to your list. You can just select one, or just change it up,…
Use the Header and the Footer of Your Website
Another place that you can put an email opt-in button is on your website’s header and the footer. The header and the footer are key…
6 Reasons Why Your Emails End Up in the Spam Folder (and How to Avoid It)
Are you having difficulty increasing the open rate of your email campaigns? It is possible that your subscribers will never have the opportunity to open…
5 tips for reinforcing your USP via email
Your unique selling proposition (USP) articulates how your products and services differentiate themselves from and outperform those of your competitors. That is why it…
Branded Content: What It Is and How to Use It to Fuel Sales
As a small business owner, you understand the value of branding in raising your company’s profile and increasing sales. You, on the other hand, do…
The Differences between Email Marketing and Marketing Automation
You’ve probably come across email marketing platforms and marketing automation platforms while researching various marketing tools and platforms. Both of these solutions typically include email…
New Tools for Partnership Disclosure Released
Everyday, millions of people make use of the Instagram to connect with their passions, creatively expressing themselves, and finding visual inspiration. With over 80% of…
Facebook and Instagram (Business Equity)
In the midst of the global pandemic, the upcoming elections and also the increasing racial tensions, we are witnessing a shift in the way people…
Brand safety controls on Facebook for The Commerce and The Ads IP tool
The Brand safety allows you to have the ability to control where your ads are delivered on the Facebook, the Instagram, the WhatsApp and any…
How to create high-converting lead magnets
Lead magnets are rewards offered to visitors to your website in exchange for their names, email addresses, and other contact information. eBooks, checklists, white papers,…
How much time should you dedicate to social media marketing for your small business?
Social media marketing is a low-cost method of marketing your start-up or small business. However, if you do not plan properly, you risk wasting valuable…
When Should You Send Email Coupons to Customers?
Did you know that 50% of people will visit a store more frequently if they receive a coupon? If you want to increase sales and…
10 ways to repurpose your social media content in emails
While you may be aware that social media and email combine to form a formidable marketing duo, as a busy small business owner, you may…
6 Ingenious Ways to Incorporate Emojis into Emails
It’s no secret that email marketing is one of the most profitable methods of audience targeting. Indeed, nearly 70% of small businesses rely heavily on…
A Guide to Webinar Marketing
A webinar is a live presentation or tutorial streamed over the internet. With the continuous rise of video content’s popularity in marketing, web presentations are…