6 Reasons Why Your Emails End Up in the Spam Folder (and How to Avoid It)

Are you having difficulty increasing the open rate of your email campaigns? It is possible that your subscribers will never have the opportunity to open them. Why? It is simply because your emails are being filtered as spam.

Thus, in this guide, we’ll discuss 6 reasons why your emails end up in spam and how to avoid them. Then, we’ll give you 5 specific tips for avoiding your emails ending up in the spam folder.

6 Reasons Emails Become Spam

Numerous factors influence whether or not your emails reach the inbox. Let’s take a look at the 6 reasons why your emails are being rejected by spam filters.

1. You Are Not Addressing the Correct Audience

Remember how we mentioned earlier that subscriber engagement is critical for email deliverability?

When emails are incorrectly classified as spam, it may be due to low engagement rates. One of the most obvious causes of low engagement rates is having the incorrect audience on your email list.

Now, we know that every marketer is attempting to increase the size of their email list. And, given the importance of email marketing, they should make every effort to grow their email list.

However, rather than focusing solely on increasing subscriber counts, marketers must prioritize acquiring the right kind of subscribers.

2. Your IP Address Is Currently Being Used or Has Previously Been Used for Spam

Even if you never send spam, your emails may be flagged if your IP address was previously used for spam.

If you use an email marketing service to send your campaigns, your emails are delivered via their servers. Therefore, if even one additional customer sends spam, this may have an effect on your deliverability as well.

Take note, however, that each email marketing service we recommend is extremely conscientious about maintaining their reputation. They have stringent policies and procedures in place to prevent this from happening.

3. You Have Low Rates of Engagement

Top webmail providers have stated that they consider the number of emails opened and deleted when making spam filtering decisions.

Therefore, if your open and read rates are low, your emails are more likely to be flagged as spam. You must make every effort to increase engagement.

Apart from targeting the correct audience from the start, you can send emails at the optimal time, optimize your subject lines, segment your list, and scrub your list regularly to keep it fresh.

4. Your Subscribers Have Forgotten About You

Spam complaints are the second most common reason emails never make it to the inbox.

Each time a subscriber reports an email as spam, the mailbox provider records the complaint regardless of whether the email was spam or not.

Once a certain number of complaints is reached, all subsequent campaigns are routed directly to the spam folder.

Therefore, why would a subscriber report your email as spam if it is not?

The most likely explanation is that they simply do not recall you. Even though they authorized you to email them, they have no recollection of doing so, and thus believe you are sending them spam.

To avoid this, ensure that the branding on your emails is memorable and consistent with the branding on your website. This includes images, colors, typography, and tone of voice, among other things. Additionally, ensure that the “from” line contains a name they will recognize.

5. You Have a Low Mailbox Utilization Rate

Email service providers’ spam filtering algorithms take into account the ratio of active to inactive email accounts on your list. An inactive email account is one that has not been used in a long period of time or is used infrequently.

If you send an email campaign to a large number of inactive email addresses, this raises a red flag for spam filters.

To avoid this, periodically purge your email list of subscribers who haven’t engaged with your campaigns in a while.

This can be accomplished by sending a win-back email to boost engagement. This is a way to give your audience one final opportunity to engage with their brand before they are removed from your email list.

6. You Have Omitted Your Physical Address

You are required by law to include your physical address. This can be your current street address or a registered post office box with the United States Postal Service. Postal Service, or a private mailbox registered with a Postal Service-regulated commercial mail receiving agency.

5 Ways to Avoid Emails Going to Spam

Given that you now understand the theory underlying email deliverability and the twelve reasons why emails end up in spam, you’re ready to take action. Adhere to our seven tips to ensure that your message reaches your customers’ inboxes.

1. Begin by Targeting the Correct Customers

2. Use Double Options from the Start 

3. Inform Subscribers to Add Your Emails to Their Whitelists

4. Inform Gmail users that they can “Drag” emails from other tabs to the primary inbox.

5. Instruct Subscribers on How to Stay Organized With Their Emails

5 Simple YouTube SEO Tips to Rank Your Videos Higher in Search

Everyone is aware that people would prefer to watch a video rather than read a lengthy blog post. Indeed, 59% of executives prefer to watch a video over reading text. That is a sizable number of people. That means that video SEO can result in a plethora of benefits, including increased watch time, increased brand awareness, and increased sales and leads.

Google and YouTube, for example, use the same fundamentals in their algorithms for ranking websites and videos. The emphasis is on providing the best possible experience for the user, and YouTube video search results have been combined with Google search results to streamline the user experience.

Let’s walk you through exactly how to increase traffic to your YouTube videos using some simple SEO tips in this blog.

1. Choose your keywords carefully

Each month, the SERPs become more competitive. Everybody is vying for the top spots—new competitors, new products, and new services. Thus, diversifying yourself and your offering is critical. Conduct keyword research and, unless you are able to compete for extremely competitive terms, choose keywords that will generate traffic but are less competitive.

2. Include keywords in the title of your video

The first step is to ascertain your audience’s search intent. We know that the most frequently occurring search intents are informational, commercial, navigational, and transactional. Thus, matching the content of your video to the intent of your customer will be critical for your video to appear in search results.

Second, be certain that you understand WHY you’re creating a YouTube video and who your primary audience is. For instance, if you’re showcasing a product review, include the product’s name in the title and description of the video. It sounds simple, but there are a large number of YouTube channels that skip this step, resulting in their videos appearing at the bottom of Google and YouTube search results.

3. Include the keyword in the file name of your video

Simple, but YouTube may use this as a ranking factor when determining whether or not to show your video in search results. If the file name contains the target keyword, your video will have a much better chance of being ranked—and gaining additional search volume.

When you upload a new video, the filename is visible. YouTube uses this to ensure that the video is relevant, so make sure to update the file name before uploading!

4. Optimize the description of your YouTube video

Having a strong, optimized video description is a critical ranking factor for YouTube SEO. When you modify or update any element of a YouTube video — including video descriptions, subtitles and closed captions, and video thumbnails — YouTube will reevaluate the video. This can be beneficial or detrimental… so it’s critical to get it right the first time!

YouTube recommends including your most important keywords in the first couple of sentences of your description and keeping it to no more than 200 words. In general, make your description useful. If an item does not assist a user, delete it.

5. Utilize video hashtags to increase the visibility of your videos on YouTube

Hashtags (#) are now widely used across social media to assist users in locating content that answers their questions across a variety of platforms. You can include related hashtags (#) in video descriptions to assist viewers in finding your video when they conduct a hashtag search.

Tags, in particular, assist in driving search by making key trends more visible. When you include a hashtag in the video description, it will appear above the video’s title and will become hyperlinked.

It’s also important to keep in mind where you include video hashtags in this section. When you include a hashtag in the video title, it prevents hashtags from the description from being displayed alongside the video title.

6 tips to creating a memorable slogan

What exactly is a slogan? A slogan is a memorable phrase that identifies a product or business and conveys the primary benefit you want consumers to associate with your business. And, if done properly, it can keep your brand front and centre in consumers’ minds — at least until they’re ready to buy.

To assist you in developing memorable slogans for your business, the following six tips will get your creative juices flowing:

1. Keep it succinct and straightforward

If Las Vegas had attempted to use the slogan “Whatever you do in Las Vegas, Stays in Las Vegas” rather than “What Happens Here, Stays Here,” it may never have become one of the most popular slogans of all time. Maintain a slogan of no more than nine or ten words.

2. Concentrate on what distinguishes you

Determine and utilize your unique selling proposition. Is your delivery business powered by an electric car fleet? Is your dental practice geared toward patients who suffer from severe anxiety? If possible, incorporate what makes you unique into your slogan.

3. Keep your target market in mind

Also, you’ll need to determine whether your customers are local, national, or international. While some residents understand Philadelphia’s new slogan, “PHL: Here For The Making,” tourists may be perplexed. Additionally, if you conduct business on a global scale, bear in mind that translating your slogan into another language can significantly alter its meaning. When KFC opened in China, their “Finger Lickin’ Good” slogan was renamed “Eat Your Fingers Off.”

4. Maintain consistency

Consistent branding is critical for small businesses and household names alike. Ascertain that your business slogans complement your company’s logo, name, and projected image. General Electric, for example, uses the slogan “Imagination at Work” to draw attention to their brand through a simple yet powerful logo that celebrates human imagination and innovation. All of their products, from lightbulbs to CT scanners, bear this testament to their innovative spirit and commitment to quality.

5. Ensure that it is self-contained

Your slogan should be unmistakable! You want a slogan that instantly communicates to your audience what your business is about. For instance, Cartoon Network’s “The Best Place for Cartoons” clearly states what viewers can expect when they tune in.

6. Get feedback

While being creative is a difficult task, there are some ways to avoid going it alone. Utilize different Surveys feature to elicit feedback from your subscribers. Utilize social media platforms such as Facebook or Twitter to host a slogan contest with a unique hashtag to track submissions. Alternatively, try some free tagline generators, such as Slogan Generator, to get your brain going.

When done correctly, a memorable slogan will linger in the minds of consumers long after they interact with your brand. Utilize these tips, or hire a designer, to create an attention-grabbing slogan that fits your business.

5 tips for reinforcing your USP via email

Your unique selling proposition (USP) articulates how your products and services differentiate themselves from and outperform those of your competitors. That is why it is important to carefully craft a unique selling proposition (USP) that accurately describes your brand and then promote it so that your audience understands and remembers why you are the best choice.

Email marketing is an excellent strategy for promoting your USP (after all, you should be building a targeted email list), but how can you convey the same message repeatedly without coming across as repetitive or spammy? With the following five email marketing tips for reinforcing your unique selling proposition.

1. Include your unique selling proposition in every email

The simplest way to reinforce your unique selling proposition within emails is to simply state it at the top of each message. One way to accomplish this without appearing repetitive is to incorporate your USP into your tagline and prominently display it next to your logo or company name.

2. Align your email content with your unique selling proposition

Reinforcing your USP can be more subtle than simply restating it, and strategic email content is one of the most effective ways to demonstrate how you’re unique and superior to competitors without repeatedly repeating the same phrase.

As an example, suppose you own a doughnut shop and your USP is that you serve the best doughnuts in town. Your email content could include recognition for accomplishments, customer spotlights (everyone raves about your doughnuts), or an article about how you source only the finest ingredients.

Alternatively, suppose you own a hair salon and your USP is that you employ the region’s most skilled beauticians. You may include images of client hairstyles and makeovers in your email content. Alternatively, you could offer advice on hairstyles that suit specific face shapes, skin tones, and hair types in order to establish your brand as a hair expert.

3. Develop offers that are consistent with your unique selling proposition

Perhaps the most obvious way to reinforce your unique selling proposition via email is to create incentives, offers, and other promotions that clearly demonstrate your unique selling proposition.

For instance, our discount tire shop can send emails with large promotional offers that align with its USP of “lowest price in town.” Alternatively, our salon may send out an email promoting a special makeover package that includes a 100 percent satisfaction guarantee (which demonstrates confidence that our stylists are the best).

When developing your USP, you’ll consider how your audience will react. Your promotional emails should appeal to those same passions, motives, desires, and problems to ensure that your USP is naturally aligned with them.

4. Select images that convey your unique selling proposition

If you’re going to include images in your emails, choose ones that visually convey your USP. For instance, a doughnut shop should invest in professional food photography to demonstrate how delicious their doughnuts are. Similarly, a salon could use customer spotlights to highlight the quality of their stylists’ work.

Consider how the images you choose for your emails reinforce your unique selling proposition. They do not always have to be images of products or satisfied customers. For instance, a project management software company may include a graph illustrating the increase in productivity associated with the adoption of its product or a chart comparing project efficiency to that of a popular, underperforming competitor.

5. Do not forget to include a subject line

Your USP should be an enticing statement that piques customers’ interest, generates desire, and motivates them to learn more. Does this sound familiar? Because your subject line serves the same purpose, it makes sense to craft subject lines that echo your unique selling proposition.

Again, you should avoid verbatim repetition of your USP (imagine receiving six emails in a row with the subject line “The Best Doughnuts in Durham”). Rather than that, create provocative subject lines that allude to your USP: “Discover the Secret Ingredient That Makes This Irish Cream Glaze So Scrumptious.”

All of these tips combine to emphasize the importance of telling your story in an engaging manner that resonates with your audience. You are not required to repeat the same phrase repeatedly. Indeed, it is preferable to immerse your audience in your brand in order for them to form lasting associations about why you are the superior option. Email is one of the most effective and cost-effective ways to accomplish this, so use the featured tips to reinforce your unique selling proposition via email and foster lifelong brand loyalty.

Branded Content: What It Is and How to Use It to Fuel Sales

As a small business owner, you understand the value of branding in raising your company’s profile and increasing sales. You, on the other hand, do not have a sizable advertising budget to invest in traditional (i.e. costly) branding strategies.

The answer to your dilemma is branding content – a low-cost (yet highly effective) strategy that can assist in developing your business’s online brand and ultimately generate more leads, prospects, and customers.

We’ll begin by defining branding content and then discuss six different ways you can use it to expand your business’s reach.

1. Parody to Strengthen the Brand

In the context of branded content, a parody is when a company takes a popular television show, film, or current event and creates a humorous tribute to it while also incorporating their own brand.

One excellent example is GE’s podcast The Message, which is a science fiction homage following the efforts of a top team of cryptologists to decipher, decode, and comprehend a (fictitious) message from outer space received 70 years ago. It lasted eight episodes and amassed a sizable following – there was no message to buy, it was simply a fun story.

In the United States, a sandwich chain called Quiznos created a much-lauded mashup of Star Wars and a popular television show called Entourage for a television commercial – as improbable as that may sound!

Parodies are easily created using a perennially popular film series (such as Star Wars), a television show, or anything else that is currently ‘trending.’ Naturally, you must exercise extreme caution to avoid violating copyright, which means you cannot use clips or dialogue directly without express permission.

You could connect a new film, television program, or event to your line of business by gently weaving in the brand name or product – I’m thinking paintbrushes with light sabres. And, judging by the examples above, it’s probably a lot of fun.

2. Newsletters for Content Marketing

Major brands (such as Lush) frequently publish their own newsletters that provide information about their products in an entertaining manner. Examples range from product-focused news to opinion pieces, and whether you print or email these to existing customers is entirely dependent on your customers’ preferred method of content consumption and the resources available to you. Print can feel more personal, but comes at a cost.

Consider Microsoft Stories to see how the big boys do this online – there are all sorts of treats in this “digital pub,” from staff discussing feminism to lots of interesting detail about futuristic projects (and even a conversation with the executive producer of Halo).

If this option is too costly or time-consuming, consider writing opinion pieces for local newspapers to increase your visibility. To make this work, you’ll need to establish yourself as a thought leader in a field relevant to your business (for example, a company making pollution filters could write about the environment).

3. Advertising

Yes, advertising is an expensive option, but if you have the budget, you should maximize it!

There are some fantastic examples of inventive advertising out there. Utilizing humour and a compelling storyline can help an advertisement stand out. Additionally, there are some fantastic still advertisements that convey branding subtly. The message is to write rather than “use our service,” so emphasizing the utility of your product rather than the product itself may be effective.

4. Blogs

Blogging is an excellent vehicle for introducing branded content, whether on your own website or through guest posts on industry-related blogs.

Blogs are an excellent way to communicate with customers – every small business possesses a reservoir of specialist knowledge and expertise that can be mined for information and opinions.

5. Quizzes and Games

A straightforward example of this would be the question, ‘what type of (my product) user are you?’ You can make this serious or humorous: a humorous quiz might use images of well-known people (if they are public domain) or animal species to indicate a particular buyer type.

This is a simple introduction to ‘gamified content,’ an increasingly popular strategy for increasing your profile. It’s a strategy that can work extremely well in today’s game-obsessed society because it keeps your brand identity in front of your potential consumer for much longer than the typical time spent viewing an advertisement.

The Differences between Email Marketing and Marketing Automation

You’ve probably come across email marketing platforms and marketing automation platforms while researching various marketing tools and platforms. Both of these solutions typically include email marketing and marketing automation capabilities, making it difficult to determine their relative merits and whether you actually need them. We’re going to look at the differences between email marketing and marketing automation in this post, as well as how to choose between the two.

What is Email Marketing?

To begin, let’s look at email marketing platforms. Email marketing platforms enable you to amass a list of email subscribers and communicate with them on a regular basis. The following are two examples of typical email messages sent via email marketing platforms.

Autoresponders – Automated emails sent to subscribers of a particular email list.

Standard Campaigns – One-time emails sent to a subset of your email list or to a specific segment of your email list.

Standard campaigns can range from simple text-based emails to elaborate HTML newsletters. They enable you to communicate valuable information, news, and promotions to your audience via email.

What is Marketing Automation?

Platforms for marketing automation enable you to automate specific aspects of your marketing. This is accomplished through the use of triggers and email campaigns. The following are examples of marketing automation.

Shopping cart abandonment emails. When someone who has a registered account on your website or is a subscriber to your email list does not complete the standard checkout process, an email is sent to remind them to complete their purchase. Certain email marketing platforms can also perform this function.

Onboarding emails. When someone signs up for a free trial of a platform, a series of emails is sent to help that person become acquainted with the platform and become eager to upgrade to a paid subscription once the trial period expires. This can also be accomplished using traditional email marketing platforms by adding free trial users to a new email list and configuring a specific autoresponder series.

Follow-up emails. When someone visits a particular page on your website and is a member of your customer database or email list, an email is sent to follow up on the content they consumed. Certain email marketing platforms can also perform this function.

Click automation. When a recipient clicks a link within an email campaign you’ve sent, it triggers an email or series of emails you’ve created in response to the link the recipient clicked. Certain email marketing platforms can also perform this function.

Marketing automation has hundreds of applications, and depending on your platform, they extend beyond sending emails in response to a specific trigger. For instance, some platforms enable you to segment or tag users automatically based on their visits to specific pages on your website, clicks on specific links in your email, or other actions. This enables you to segment your email list and send future emails to the appropriate recipients.

Who Needs Email Marketing and Marketing Automation

While marketing automation is incredible, creating marketing automation systems can be challenging. This is primarily due to the fact that you must define your triggers and create a substantial amount of messaging from the start.

Most small businesses that want to send email messages to their subscribers and customers will begin with traditional email marketing platforms such as Aweber, MailChimp, GetResponse, and Constant Contact. Along with being simpler to set up and use, they are significantly less expensive than comprehensive marketing automation systems.

Marketing automation is something to consider for ecommerce owners who want to remind their customers to make a purchase and marketers who want to create a hands-off system that generates revenue 24 hours a day. Platforms such as ActiveCampaign, HubSpot, and Infusionsoft combine marketing automation and email marketing capabilities, eliminating the need to choose between a marketing automation and an email marketing platform. Some also include ecommerce features and functionality, removing the need to manage an additional piece of software.

Conclusion

As you can see, there are a variety of excellent options for email marketing as well as marketing automation. The trick is to determine what you require now for your business and to consider additional options in the future!

New Tools for Partnership Disclosure Released

Everyday, millions of people make use of the Instagram to connect with their passions, creatively expressing themselves, and finding visual inspiration. With over 80% of people following either a business,or brands are also an important part of the Instagram community. Businesses and the creators thrive on this platform because they are able to build the relationships by just tapping into their audience’s interests and their passions.

One way we have seen businesses make very meaningful connections is simply by partnering with the creators (influencers and the publishers) to launch those branded content campaigns (also referred to as the Influencer Marketing). Through these partnerships, the Instagram users are now able to learn about the products and the services from the voices of the creators they are following.

We have recently tested some new tools to bring about transparency and consistency to the Branded Content on Instagram. The tools we tested consist of a tag to help the creators disclose when a post is the result of a partnership and the insights to help businesses access higher performance of their branded content campaigns. Ultimately, these tools that are tested bring transparency around Branded Content to the Instagram community.

We are currently expanding the access point of our Instagram Branded Content tool to contain more of our creators (celebrities, the influencers, the public figures, the publishers) and the business partners. We are also expanding the access to Insights of brands that already have an existing business page and are now implementing new policy and enforcement rules. You can check for some given examples of “songofstyle in partnership with amandawakeley and the stories example of HonestlyYum and Heinz.”

Partnerships on the Instagram is practically a core part of the platform at this junction, but that comes with needed regulations so it could help everyone stay above-board both in the terms of following the Instagram’s guidelines and the standard promotional laws, too.

It is very important that a creator’s audience knows when a brand is involved in the creating that #sponsoredcontent. The transparency builds the trust and it also promotes transparency. The branded content tool also helped with this, and in the month of January, the Instagram rolled out a few new features to further enhance it.

The Instagram Sponsored Post. These include the following:

1. The Branded content tags that have been expanded already to the Reels and also the Live content on the Instagram, with this, allowing every type of content to have that sweet, nice lovely “Sponsored” tag to identify all the paid content. Keeping in mind that all the branded content on the Instagram must use these tags.

2. Encouraging the disclosure and the communication with creators, including through the direct messaging on platform if need be.

3. A Trademark Reporting Channel, where the creators can report the content that they believe infringes on their rights. This may include the untagged branded content if it has violated the trademark.

Facebook and Instagram (Business Equity)

In the midst of the global pandemic, the upcoming elections and also the increasing racial tensions, we are witnessing a shift in the way people are making use of Instagram. More than ever, people are now turning to the platform to raise awareness for all the happenings the racial, the civic and the social causes they care about. We have a responsibility also to take a look at what we build and the way we build, so that people’s experiences with our products will be better mirror to the actions and aspirations of our community.

The idea here is that the advertisers can choose topics like “Crime and Tragedy” to avoid.

The building and the testing of these features is very complex, and it will take some time to get it right; be expectant to hear more later on this year.

New Instagram Professional Dashboard
Have you noticed that the Instagram’s dashboard for business and the creator accounts looks a bit different?

Facebook Instagram updated dashboard

The dashboard got a really big update in January of this year. These are the three very big changes and the key features to know:

You can track your performance by just measuring trends and insights with a core focus on vital data

You can gain access to the tools that help you to grow your business account more efficiently, including the ability to assess your monetization status and the eligibility, the setting up branded content, and the giving out of badges to loyal and engaged followers

1. Get access to everything that you need for an Instagram education, including the resources that share tips, the strategies, the guidance, and the inspiration to grow your account further

2. While some of these resources that are mentioned were already available across Instagram, they were now brought to just one central location. The hope is that it will be made easier for business accounts to easily access and to discover tools that are well-suited to also assist them. And Instagram did note that they are planning on adding to this tool overtime, so you should
keep an eye out.

Business Equality Resources & Tools Announced

In the year 2019 and 2020, the business equality, the diversity, and the inclusion were cornerstones of discussion in America. The Facebook, like many other of the companies, has made steps to help in the improvement of the inclusivity of the platform by simply creating a new resource center that is focused on Business Equality.

This resource center features the following:

The most up-to-date trainings, the programs, the resources, and the tools that all businesses can make use of to foster business equality in their day-to-day operations

Programs like the “SheMeansBusiness” and the “Boost with Facebook“, which may include spaces for diverse or spaces for minority people to gain the resources that they need and network

1. Advertising tools like the Ads for Equality that are meant to eliminate those harmful bias in advertising
2. Examples of those businesses and those organizations who have started on the journey, so other businesses can follow suit
3. You have to keep in mind, though, that these resources are not just the end-all-be-all; there are limitations to what they can do though, so you should consider consulting a specialist to help your business and your marketing team in these areas if need be.

Brand safety controls on Facebook for The Commerce and The Ads IP tool

The Brand safety allows you to have the ability to control where your ads are delivered on the Facebook, the Instagram, the WhatsApp and any Audience Network. You can prevent your ads from appearing within or appearing alongside content and the publishers that are not suitable to your brand.

As it is known there are now new IP protection tools, that will help protect your intellectual property across all of the Facebook suite of tools. This will be helpful in protecting your brand and combat the the promotion and sale of counterfeit items.

This is an exceptionally great news, as this has been a real problem for hot products for some time now. The new stated measures include a “notice-and-takedown” program to machine learning investments that will be of help to identify and to suspend counterfeits.

As part of this program, they are also working on updating their Commerce and their Ads IP tool. You can now apply to access this tool. The updates that it has include the image search functionality and more expansive search results.

Community Managers Online Course Expands Globally

Facebook has some outstanding courses to walk businesses, brands, and the social media marketers through the marketing and the advertising process. The Facebook Blueprint is an excellent example of that.

Their online courses that they offer for community managers are no exception, and these have now really expanded globally. The program, which details how the managers can build and they can grow their communities, was originally released last year October only in English though. It is now available in some other additional languages, including The Thai, the Arabic, the French, the Spanish, the German, the Indonesian, and the Portuguese.

February was a kind of slow month for Facebook updates, so we are rolling straight into January 2021! Here, we are going to look at the topic the exclusion testing, the new Instagram professional dashboard, and the new tools to disclose partnerships.

Since the Instagram is closely tied into the Facebook as its sister app, we are going to cover these changes here so you are up to date across both of the platforms.

In Testing: Topic Exclusion Controls for Advertisers
Facebook is recently building and will soon be testing the new advertiser topic exclusion controls, which will be an extension of their brand safety measures. The goal here is to allow advertisers to prevent their ads from appearing in the Newsfeed that is next to certain topics, based on their brand suitability preferences.

A vegan company, for an example, might not just want to have their ad displayed next to a post from a Page that is offering bulk orders of meat. Seeing the two ads back to back could create an association that the brand does not want.

This is not entirely unlike how the brands can choose to have their video ads excluded from showing in the content of certain of the creators or the creators in certain industries to prevent the associations they want to avoid.

Facebook’s Dynamic streaming Ad

Here is the reason why this is a big deal: Before this update, the streaming creators typically had to promote their different media titles separately.

Abstract: Hulu would create an entirely separate campaigns, for example, for The Handmaid’s Tale than they would for the Shrill. Now, however, they can now create a single campaign anytime they choose and if they choose to and let the Facebook’s incredible optimization features do the heavy lifting (ATT’s impact notwithstanding, of course).

What do you think? Which of these Facebook updates are you now anticipating for the most? What were you hoping we would see, and what are you expecting to see next?

Facebook Updates Done On the Month of March 2021

Around the month of March 2021 it was another exceptional month for Facebook updates, giving us about three great new changes: the more IGTV ad expansions, the additional brand safety controls, and the online courses for community managers were all released.

IGTV Ad Expansion

The IGTV ads were the first to be announced and rolled out on a small testing basis at last year, and in the month of March it was announced that they would be rolling out to more their users across the globe. These ads made use of a revenue-share model, and have been slowly improved over the last year. The mobile-first and the immersive ads all appeared when people click to watch the IGTV videos from the previews in their feed, helping to make capture of more high-intent users who will just sit through the ad.

Now, the select creators in the Australia and the UK will be allowed access, which is a very good sign for even more significant expansions that is soon to come. This opens up even more ad placements for all users, and can also allow creators to earn some passive income on the platform, making it a win-win for everybody. The fact that it is so high intent by just capturing users who already have clicked to watch the video will likely help to boost the video completion rates, too.

Updates to Brand Safety Controls

The Brand safety controls have been a really cherished feature for many of the advertisers on Facebook for some time, and in the month of March we got a few new great options that will help with this.

First: With the Rights Manager, the copyright owners can opt to claim and to collect the ad earnings on copyrighted content that is already published by other Pages, as long as both parties aligns with the partner monetization policies.

This means that when somebody shares your content, you can still make profit from it accordingly instead of just automatically having it blocked for copyright issues.

Second: They are integrating the “publisher allow” lists and the inventory filters into the Ads Manager’s reach estimator. This can help you to assess what your campaigns’ reach is after you have narrowed down the particular creators your ad content can appear in.