5 reasons why email is essential to your marketing strategy

Email marketing, according to Anna Rogers, Senior Content Manager Yellow, is a vital component of any small business owner. It is a low-cost, immediate method of communicating with your customer base. If you haven’t yet embraced email marketing for your small business, here are five compelling reasons to do so.

  • Email marketing is time-efficient
  • It keeps customers informed
  • Email marketing is not prohibitively expensive
  • It enables you to showcase your brand
  • Email demonstrates your expertise

Email marketing is time-efficient

Let’s face it, small business owners are time-strapped, and any marketing solution that helps them save time and money is always welcome. Email marketing is a remarkably efficient method of communication. Once you’ve created your templates, it’s easy to put together an email to send to your subscribers, freeing up time for you to focus on your business.

Email keeps customers informed

It has always been essential to keep your customers informed of any changes to your business or new products or services. It is more vital than ever during the coronavirus crisis. While you could update customers via your website or social media, email enables you to deliver a more personal message directly to their inbox. If your customers have indicated an interest in receiving emails from you, don’t be afraid to use email as your primary method of communication. Best of all, email enables you to tailor your communication. You can create additional lists to send messages to customers.

Email marketing is not prohibitively expensive

Email marketing is likely one of the most cost-effective ways to communicate with your customers, dollar for dollar. With an abundance of email templates available online, creating an effective email is simple. In addition, email marketing enables you to capture your customer’s attention and nurture a relationship with them, which should result in a sale.

It enables you to showcase your brand

Each email you send to customers or subscribers is an opportunity to further establish your brand’s presence in their lives. Regular emails enable you to communicate with them about your brand and business. Consider what your brand represents and ensure that each email you send reflects your brand’s voice and values. Communicate your passion and purpose while remaining authentic at all times.

Email demonstrates your expertise

Each small business owner possesses a certain level of expertise with regards to their product or service. Utilize your email to increase your visibility as an expert in your field. Whether you’re an accountant, a designer, or a restaurateur, focus on your area of expertise and provide helpful hints to your customers. Establish yourself as a thought leader and share one-of-a-kind content created exclusively for your subscribers to assist them in thriving.

7 Customer Feedback Software Trends for 2022

See the source image

In today’s market, businesses must constantly collect customer feedback. The way you collect customer feedback is also important.

Let us examine the 7 best tools that may dominate the market in 2022 to better understand how customer feedback can be collected.

  1. Podium
  2. UserResponse
  3. CustomerSure
  4. PiHappiness
  5. Opinionlab
  6. UserReport
  7. AskNicely


Cloud-based platform that consolidates online reviews from multiple sites into one dashboard. No other platform can effectively monitor and collect online reviews like this one.

A podium would allow businesses to be proactive in seeking online feedback that could lead to more sales. The aggregate workboard allows small businesses to manage all online feedback, reviews, and communications in one place.

It has consolidated feedback solution, intuitive and instant feedback features.


A customer service app usually provides more than just feedback. UserResponse manages these help centers and provides 24/7 customer service. You may have access to some of your clients via live chat, as well as the customer feedback software’s community and forum. This includes marginal pricing, help desk integrations, and software.


One customer follow-up and feedback tool, CustomerSure, seeks to bring businesses closer to their target consumers. The best thing about software is that it allows businesses to automatically collect and respond to customer feedback.

CustomerSure’s actionable, real-time feedback would help the business grow by ensuring a consistent customer experience. The best feature of this app is that it ensures top-notch customer service is delivered every time. The best feature of this app is that it makes it easy for you to improve it. But this customer feedback app is a bit pricey.

It has features like HelpDesk and Reviews, as well as features like streaming central feedback.


This software allows you to have everything at your fingertips. Your parent device can monitor your surveys and send you notifications. You can easily access your reports and dashboards. This customer feedback software allows you to fully explore the data. Ensure you have easy access to survey summary information with software that gives you the best possible customer survey experience. External features include analytics, real-time data feed, and survey summary.


This works on the concept of listening to customers but responding quickly to their feedback. Most industry leaders trust this customer experience and drive it across channels. It recently teamed up with Verint to develop a better way to gather customer feedback.


This customer feedback software is one set of flexible tools to tell you about your users and their achievement aspirations. This software is self-explanatory.

Based on two basic tools: a feedback forum and an online survey. When integrated into your app or website, it allows you to directly interact with all users, as well as learn about their needs and suggestions for improvement. This makes it the best product feedback software available.

This customer feedback software is free, easy to use, and integrates Google Analytics.


This platform primarily processes and measures NPS, the industry standard for predicting and growing loyalty. The main point is AskNicely can do this with just one question.

On a scale of 1 to 10, how likely are your customers to recommend your business? The question would assess customer loyalty. This business’s design alerts you before your customers leave and switch to a competitor.

This includes a user-friendly dashboard with real-time data and an efficient and simple user interface.

6 Ways to Improve Your Customer Experience Strategy

Many companies today are focusing on the customer experience. In 2021, 27% of brands improved their customer experience scores.

This is a significant increase from previous years. It happened despite the pandemic’s forced downsizing.

Customer experience (CX) is vital to your company’s success. Your business relies on people. So it depends on how they react to your brand every time.

More information on CX is provided below. Read on to learn how to grow your business.

What is Customer Experience?

The customer experience encompasses all interactions with your company. This will affect their opinion of your company. Positive customer experiences are essential to good customer relationships.

Customer experience (CX) “involves every way a customer interacts with a company, at all stages of the customer journey,” according to Zendesk’s Dave Dyson. This includes “marketing materials they see before becoming a customer,” he added. Others are “the sales experience, the product or service quality, and the post-purchase customer service.”

How to Improve Customer Experience

Here are a few quick tips to get you going in improving your customer experience

  • Customize Customer Experience
  • Mapping of the Customer Journey
  • Look at Your Analytics
  • Value Your Employees
  • Use Existing Technology
  • Regularly conduct evaluation

1. Customize Customer Experience

Even businesses that sell to customers want to feel special.

Personalizing customer interactions improves customer relationships. This relationship may result in repeat business.

It can take many forms. You create personalized lists based on previous purchases or website activity. This keeps them interested and encourages more sales.

You can learn your customers’ values and interests. Assuming a large proportion of your customer is German, find ways to incorporate the language into your website to appeal to them.

2. Mapping of the Customer Journey

Every company effort needs a strategy. Making a customer journey map for your company can help improve CX.

Although it may look different depending on your company. Just know that customer journey map depicts various customer scenarios.

3. Look at Your Analytics

Digital platforms have made data collection easier, especially for businesses. Your online channels can all provide detailed analytics.

With analytics, you can see your performance in numbers. Using numbers can help you make objective evaluations. These figures will help with reviews and planning.

4. Value Your Employees

Sure, CX is all about customers. But successful CX execution requires well-trained employees. After all, every customer interaction with your company involves employees.

Low morale and lack of training will affect employee performance. Good CX requires quality training and a positive work culture.

Collecting employee feedback complements top-down approaches. Their direct customer contact helps them provide accurate assessments. This data can then be used to improve the company’s CX strategy.

5. Use Existing Technology

Many people prefer digital transactions, so use them to your advantage. This means leveraging new technologies to improve CX.

In particular, AI has improved CX.

Companies can use AI chatbots to quickly resolve common customer issues. Improve customer satisfaction by responding quickly. It also allows the customer service team to focus on more complex issues.

6. Regularly conduct evaluation

Neither a strategy nor a campaign is complete without a regular assessment. It helps you identify your company’s strengths and weaknesses. This awareness will help future decisions and actions.

The evaluation’s quality matters too. Customers frequently interact with multiple departments. So, involving these departments is vital.

Marketing and sales are frequently on the front lines of customer interactions.

Top 5 Content Marketing Strategies You Should Know

See the source image

Content marketing is a great way to build brand awareness and leads.

Here are the Top 5 Content Marketing Strategies:

  • Goal Setting
  • Defining an Audience
  • Choosing the Best Platforms
  • Prioritize quality over quantity, but post often
  • Create a Content Marketing Calendar

Set goals for your content marketing strategies

Businesses want to make more money while helping consumers get the products or services they need. However, it lacks specificity to support a smart content marketing strategy. Instead, each piece should have its own goal. Include SEO to drive traffic or link building, provide valuable information to improve brand reputation or directly sell something you have to offer.

Defining an Audience

How will you know what to put in a blog post, Instagram post, tweet, or video if you don’t know who it’s for? Studying your target market, the most likely buyers of your goods or services, and those eager for the information or entertainment you provide, is essential to any business plan. It’s vital when creating content.

Identifying your target market requires collecting and analyzing visitor and buyer demographics. Who are your fans, how old are they, and what do they like? Use this data to deliver the most effective content marketing formats and solutions. Use buyer personas to segment your audience and create content tailored to their needs and interests.

Choosing the Best Platforms

Video may be more engaging than blog posts these days, but that doesn’t mean you should ignore all other content marketing methods. Instagram is used by a younger demographic than Facebook, but that doesn’t mean you should ignore it. Despite the fact that these statements are true, they do not imply that you should create content without a plan. That’s a waste of time.

You must determine the formats and platforms most likely to attract the desired attention. Research is important, but A/B testing, data analytics, and experimentation help you make final decisions.

Prioritize quality over quantity, but post often

When a company’s content marketing strategy is solely focused on quantity, it fails to engage the people who matter. Instead, focus on delivering high-quality, valuable content.

That doesn’t mean you can make a stunning video or write a fantastic blog post and expect it to go viral and attract paying customers forever. Quality matter still. As part of your content marketing strategy, determine how often and how many pieces you will publish. It must be frequent enough to keep your audience interested and not forget you.

Make a Content Marketing Calendar

If you produce quality content, your audience expects more. Bloggers, YouTubers, and social media influencers have predictable schedules. Your target audience will come to your blog every Tuesday at noon if they know you will be posting new information. If you don’t post new videos on Monday and Saturday, your subscribers will stop visiting your channel and go to someone who does.

Effective content marketing strategies manage expectations. You not only provide the text, video, or audio the people want, but you also demonstrate your reliability. Building trust through content marketing benefits your company overall.

Many factors come into play when it comes to effective content marketing. To keep people interested, you need to understand SEO, have a solid link-building strategy, and more. With these tips and a thorough understanding of your target demographic, your content will not be lost in the ether.

Which Social Media Marketing Strategies Work?

Social media marketing has exploded as one of the most popular ways to share information and offers with your audience on the internet today. If you want your business to succeed, you need to do more than just sign up for Facebook, Twitter, and Instagram. Utilizing professional marketing services and understanding the strategies outlined below can help you create a simple yet effective social media marketing strategy.

  • Is Audience Targeting Important in Social Media Marketing?
  • Do Social Media Marketing Strategies Include Planned Content?
  • How to Maintain Social Media Marketing Strategies?
  • Is Effective Marketing All About Being Social and Thinking Interactive?

Is Audience Targeting Important in Social Media Marketing?

Before you post anything, figure out who your target audience is and how to best connect with them. This also answers why you should be on social media. Of course, since most of the connected world uses one of the top platforms daily, you should too. Insufficient audience knowledge leads to wasted time on the wrong platform or delivery of incorrect content.

Target research is essential for social media marketing. Age, location, and overall demographics use different platforms. Even though Facebook is still the most popular social media site, more young people are using Instagram. To attract your audience, you must first know where they are.

Do Social Media Marketing Strategies Include Planned Content?

While each platform’s focus may vary, your overall posting strategy must target your audience and generate interest. Create a posting calendar with a variety of content types. These should be in line with your company’s overall goals. A corporate law firm may never post how-to videos, while a whimsical childcare center may use colorful graphics instead of text.

You should also include a variety of content foci in your social media marketing strategies. Post more than just ads and deals. That adds no real value to your subscribers. Do not only post memes or copied content. These may entertain but do not reflect your brand. Not only should you provide information, but also solutions, entertainment and offers.

How to Maintain Social Media Marketing Strategies?

Diverse content in your posts makes your social media pages more appealing to a wider audience. Diverse posting times and schedules can work against your goal of gaining a large following. No one knows when you’ll post next, which can be aggravating or frustrating. People don’t want automatic notifications at odd hours when they can’t give proper attention.

Create a content calendar and a schedule for your social media marketing campaigns. This not only helps you stay on track and produce effective marketing content over time, but it also gives your audience a sense of reliability. They help build brand reputation in a subtle but effective way.

Is Effective Marketing All About Being Social and Thinking Interactive?

Social media marketing strategies are useless unless you use them for their intended purposes: socialization and interaction. It doesn’t matter how interesting and entertaining your posts are if you don’t interact with other users on the platform.

If someone asks a question or makes a comment, respond quickly. Even if they haven’t made a purchase before, this is essential in today’s customer service strategy. Consider cross-posting or linking with other marketers whose offers may interest your target audience. Always look for new ways to effectively and honestly expand your sphere of influence.

It takes more than pretty posts to get the right kind of attention on social media. This busy digital marketing world requires careful content creation, audience targeting, scheduling, and interaction.

3 Tips for Creating Engaging Blog Posts

See the source image

You may be concerned that you lack the time or resources necessary to commit to a comprehensive content marketing ‘action plan’. However, do not be put off! A critical first step in your content marketing journey is to begin writing high-quality blog posts for your website.

Effective content marketing can take on a variety of different forms. One thing is certain: it will not cost you anything you cannot handle. Even committing to a weekly blog can be a good place to start, and it requires little time or money. Blogs are an excellent place to start, as they are quick, simple, inexpensive, and effective at generating interest. Thus, how do I write an effective blog post?

  • Calls to action are everything
  • The KISS Principle
  • Hook your reader’s interest
  1. Calls to action are everything

You may have the most beautifully written blog post in the world, but it is worthless to content marketers without calls to action. Your article has just been read by the reader. Well-written, structure and grammar are excellent. However, what is the reader to do now? They’ve caught your enthusiasm, but they require the next step.

You are not required to sell them your product at this point, though you may wish to do so. Alternatively, you could attempt to redirect your readers to another page or collect their vital contact information. Better copywriting results in stronger calls to action, which results in increased conversion.

  1. The KISS Principle

What about the KISS principle? This essentially means that the article should be as simple to read as possible. Retain the meat and discard the fat. Utilize concise sentences. Maintain a precise and straightforward tone in your language. Similarly, it is rarely a good idea to attempt to sound intelligent when a shorter word could have been used in its place.

Another vital characteristic of an engrossing blog post is the use of succinct paragraphs. Include subheadings or bullet points to break up lengthy articles. Posts in list format receive significantly more clicks.

  1. Hook your reader’s interest

Often, the most difficult part of writing is spouting those first few sentences. They take the most time, which is understandable given their importance. You have a limited amount of time, no more than a few seconds, to convince the reader to read your article. If you do not hook them, they will flee. The sea is brimming with additional content!

Consider the unconventional when planning your opening salvo. How about posing a question to pique the reader’s interest? Is that a startling statistic? Isn’t that a thought-provoking quotation? Whatever it is, it should compel the reader to continue reading.


Following these three tips will ensure that your blog posts are captivating, engaging, and compelling. Blog posts can serve as the centrepiece of your content marketing strategy or serve as a foundation upon which to build later. In either case, it’s an excellent start.

5 Social Media Content Strategy Tips for 2022

See the source image

The pandemic forced people indoors in 2020 and since that time the traffic on social media increases. Social media has become a primary source of information and connection, but also a distraction.

An effective social media strategy depends on solid foundations. For starters, don’t set unrealistic goals because you’ll be disappointed. Start small and build up your confidence.

Here are some useful social media content strategy tips:

  • Auditing your channels
  • Accept new truths
  • Content must contribute to the achievement of objectives
  • Watch the big boys
  • Don’t fear video content
  1. Auditing your channels

You need to know what you’re planning before you can create a strategy. Poor performance does not necessitate you deleting the channel. But you must now face some difficult questions. And take note that having a presence on all platforms may be overwhelming. So, do not be on pressure to be present actively on all platforms.

  1. Accept new truths

Being cooped up inside your room all day has its advantages. You don’t have to worry about your look. Social media pressures users to appear more successful than they are. However, research revealed that people were less self-conscious on Facebook, Instagram, and TikTok. 4/10 users no longer feel that pressure. The pandemic made people share their struggles with the world. It’s also understandable that people tend to share funny posts, videos, and ads.

  1. Content must contribute to the achievement of objectives

Your strategy should be determined by the objectives of your organization. For instance, e-commerce websites seek to increase sales and resolve customer complaints. Sustaining a cause is one thing, but social goals aim to expand community outreach. Is the content you’re creating assisting you in accomplishing your objectives? Metrics collection and analysis Success cannot be quantified quantitatively. For instance, you can track traffic by determining the number of unique visitors attracted by your advertisement. Auditing sales is simplified because the ROI of each social media post is tracked separately.

  1. Watch the big boys

Be hyperaware of social media lessons. The good news is that success blueprints are everywhere, especially from big brands. They can take more blows and have more room to experiment. Authenticity, for example, is a vital lesson to learn. Big brands discovered that money cannot buy authenticity. People naturally dislike “evil corporations” and “corporate overlords.” Customers trust small businesses and mom-and-pop stores more. If you play your cards right, you can turn your customers into brand ambassadors who will promote your products for free. Another lesson is accessibility. Customers who feel isolated will take to social media to vent. Suddenly, you’ve got a PR nightmare. Be active in your community, find out their nagging questions, and provide solutions.

  1. Don’t fear video content

Small businesses are intimidated by the word video. Videos tell a story in ways that no amount of text can, and they’re not even close. Businesses are expected to provide additional video content. This is especially true for small businesses. For instance, a professional video may cost upwards of $1,000, even if the content can be reused. Additionally, you will benefit because videos are shared 12 times more frequently than text and images. Today’s technology, fortunately, enables small businesses to create their own social media videos. The software includes templates to help you present your content professionally. In comparison to the past, when expensive cameras were required, the majority of modern smartphones include powerful lenses.

Having the appropriate platform and strategy in place does not ensure success. Social media strategy frequently overlooks activity. You should post to Facebook at least once a day and to Twitter three times a day. However, this is only a guess. You should continue to monitor your metrics to determine the optimal number of posts.

The instant HTML converter tools available online are extremely beneficial in your work.

How to Create SEO Content to Rank Higher

See the source image

This year, SEO is more important than ever, so let’s get pumped and revamp your SEO strategy! In this post, we’ll show you how to set up a successful content SEO content strategy campaign and quickly outrank your competitors!

  • Evaluate your current SEO fitness
  • Select your most vital pages
  • Find keywords
  • Set realistic SEO campaign goals
  • Content-keyword match
  • Rewrite content for SEO
  • Improve your website’s internal links
  1. Evaluate your current SEO fitness

The first step is to improve your website’s technical SEO. You should start by getting an SEO audit of your website.

Use tools like SEMrush and Google PageSpeed Insights to analyze your content, site speed, backlinks. 404 pages, and toxic links.

Prior to starting an SEO content strategy with new and improved content, make sure your website’s technical aspects are in order.

  1. Select your most vital pages

To increase traffic to your website, you must know which aspects should be optimized the most.

Which changes would have the greatest impact on search engine rankings? To answer these questions, you must first identify your website’s most vital pages.

With the right tools, determining your website’s most vital pages is a breeze.

But first, which pages help new customers the most? Which pages best support my goal?

Then compare the answers to your analytics: which pages get the most traffic? Which pages convert the best? The most shared pages?

  1. Find keywords

You must know exactly what your audience seeks. You must know their Google search terms.

Keyword research means getting inside your target market’s heads and focusing on their search ‘intent.’ People may not be looking for your product or related words if you offer one. They may be looking for a solution to a problem.

Consult your audience to ensure you’re targeting the right keywords. Also, use tools like Google Trends or Answer the Public to ensure you’re targeting the right keywords.

SEMrush can help you create a list of keywords to target. Your competitors’ search terms can also be revealed.

Look up existing rankings for keywords. Divide your keyword list into non-ranking and desired keywords. Some of them you probably already rank for.

  1. Set realistic SEO campaign goals

Remember that ranking for the most competitive keywords takes time. It’s difficult to rank for certain keywords in a competitive niche. To rank, you’ll need to focus on more specific and less competitive keywords.

Consider the traffic (how many people search for a keyword) and ranking potential (how many of your competitors are already ranking for that term).

Learn how to find a realistic keyword that will help you rank higher or take advantage of Semrush’s keyword research training.

Adapt your keyword list to your best chances of ranking or improving your rankings. Start with keywords where you can outperform your competitors.

  1. Content-keyword match

Evaluate your SEO content using the keywords you’ve chosen.

Is your current content keyword-rich? Did you write articles that were keyword optimized?

Find keywords without a post or page. Determine which articles can be reused, discarded, or rewritten.

It’s possible that you already have optimized content that isn’t ranking well.

Check if your website is suffering from keyword cannibalization.

Keyword cannibalization occurs when your website’s content contains too many keywords that are similar. As a result, Google can’t decide which content to prioritize. This means it may sometimes give a higher ranking to a page you don’t want to.

If you’ve been writing about similar topics, you may be hurting your chances of ranking for a certain keyword.

You can either use the rel=canonical tag to specify which page contains the original content and improve your internal linking strategy or use the no-index tag to prevent Google from crawling certain pages.

  1. Rewrite content for SEO

Write the articles and rewrite the ones that need work. One way to do this is with the help of a SEMrush content audit’s cutting-edge content analysis.

This SEO content analysis helps you write fresh, natural content that your users and search engines will love.

Start with articles that have the most potential to improve your rankings.

Create a social media strategy and calendar to share your articles on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

No need to be on all platforms at once. Analyze which social media platforms work best for you.

  1. Improve your website’s internal links

As websites grow in content, internal linking becomes more vital.

Google crawlers value internal links highly. Internal links give Google important clues about which content are the most important.

Especially if your site has a lot of content, take the time to improve your internal linking structure.

Ensure your most important articles have the most internal links.

5 Reasons Why SEO is Vital in 2022

See the source image

The COVID-19 pandemic changed lives globally. Lockdowns and physical distances shifted socialization and shopping online. For many businesses, the shift to increasingly remote and digital work may be the future. So now is the time to ramp up digital campaigns to keep your brand in front of current and potential customers. Organic searches are increasing, demonstrating the value of SEO campaigns in achieving desired search results.

According to a BrightEdge report, it is becoming increasingly important to refine your SEO strategy to get the best results for your business. We’ll show you why SEO is more vital than ever in 2022.

Top Reasons to Focus on SEO to Grow Your Business

  • Paid and organic searches continue to grow
  • SEO will help future business campaigns
  • Focus on evergreen content will remain essential
  • SEO platforms optimize telecommuting
  • SEO gives small and medium-sized businesses (SME) a competitive advantage over larger rivals
  1. Paid and organic searches continue to grow

As seen during the pandemic, paid and organic searches will continue to grow. The most reliable and significant strategy for promoting a brand, product, or service is SEO. They also agree that SEO is a result-driven, low-cost marketing channel.

According to the 2020 survey, advertisers expect businesses to spend more on advertising to drive direct sales. As a result, most marketers, both B2C and B2B, use SEO as their primary platform.

Another survey found that compared to paid social media, digital video, and display advertising, SEO budgets were kept steady in 2020. Rise of SEO-targeted marketing campaigns.

  1. Focus on evergreen content will remain essential

Evergreen content within your industry will continue to gain views. To generate traffic and prepare for the future, you should mix evergreen and trending topics.

According to SEO expert Jill Whalen, good SEO work gets better over time. Businesses should only adapt their SEO strategies to changes in search engine ranking algorithms.

  1. SEO platforms optimize telecommuting

As entrepreneurs scrambled to meet the remote work boom’s needs, many SEO platforms sprung up. These tools also aided B2B companies in their SEO marketing efforts. Growth in B2B marketers working from home will likely boost demand for SEO platforms.

Independent of COVID-19, SEO as a marketing tool is growing. Structured data will become increasingly important and used, according to Orainti founder and international SEO consultant Aleyda Solis. She predicted increased use of predictive search and a more technical SEO ecosystem.

  1. SEO will help future business campaigns

Investing in SEO now will pay off later. It will help you build campaigns in the future when many businesses operate like they did before the crisis. Include ways to help customers strengthen relationships and brand loyalty.

Patrick Reinhart, vice president of digital strategies at Conductor, says now is the time to plant trees for SEO. Businesses should create content about the present and future. Lane R. Ellis tweeted that B2B marketers who improve their SEO campaigns will benefit from expanded search after the pandemic.

  1. SEO gives small and medium-sized businesses (SME) a competitive advantage over larger rivals

Unlike larger competitors, SMEs have only one business to focus on, giving them a competitive advantage. If you are a small business, SEO is the best way to build brand awareness, establish trust, and engage with potential customers.

This is because brands that post 16 times per month generate 450 percent more leads than those who only post four times per month. Create high-quality evergreen content that targets both COVID-19 and industry-related search terms.

7 Tips You Need to Know to Boost Your Email Open Rates

See the source image

How many prospects open your emails is more important than how big your email list is. If you’re an email marketer, you know that higher open rates mean more conversions. However, if your email open rate is reducing, you know you need to do something about it.

So, what are the required steps you need to take? Follow these 7 hacks to increase email open rates:

  • Make a good subject line
  • Use an Official Email ID
  • Fix your Email Frequency
  • Email Timing
  • Resend the Same Email
  • Avoid Certain Words in the Subject Line
  • Don’t just send Promotional Content
  1. Make a good subject line

Your email’s subject line alone encourages prospects to open. A good first impression also helps.

  • Avoid overuse of exclamation points. Marketers frequently use multiple exclamation points in subject lines to emphasize a point. Instead, use words to emphasize.
  • Tailor it to your target market. Even if the product is the same, write multiple subject sentences for different age groups.
  • If you can, write it as a question.
  • Avoid ambiguity and make it concise.
  1. Use an Official Email ID

No matter how small your company is, don’t use your Gmail or Hotmail accounts to send marketing emails. This will likely get you thrown out by the prospect. A domain email address with your brand name will avoid spam filters and increase open rates.

  1. Fix your Email Frequency

Nobody, including you, wants to be inundated with promotional emails from a single brand. This not only reduces open rates, but the prospect may blacklist or mark you as spam.

Sending emails twice or three times a week is a good frequency that doesn’t annoy prospects. Simply put, balance your audience.

  1. Email Timing

Remember that leads read emails at different times around the world. Others will read them first thing in the morning. Use your email automation tool to track when your prospects open your emails.

Send emails at the optimal time to increase open and click-through rates. Also, avoid sending marketing emails on weekends. Several studies now show that weekends are the worst time to send promotional messages.

  1. Resend the Same Email

Your prospects may want to open your email but forget or are distracted. They won’t look at your email again. To avoid this, resend the same email to non-openers.

Don’t worry about being too nosy. You’ll be pleased to know that this is a common marketing tactic.

  1. Avoid Certain Words in the Subject Line

Be wary of using phrases and words that detract from your email. For example, “urgent,” “free stuff,” and “you won.” Consider these phrases as email marketing swear words.

  1. Don’t just send Promotional Content

That doesn’t mean every email you send must be a sales pitch. Make your email campaigns more engaging by sharing educational content. Help them with blogs, case studies, etc. Sending a variety of email content increases open rates.