What Is An Average Email Response Rate

Did you know that the number of email users has grown so much and is expected to reach 4.3 billion in three years? Calculating this, it’s more than half of the world population!

With such a forecast carried out, it has become very clear why tracking and making improvement to email metrics are very important for marketers. Most of them are conscious of general key performance indicators, such as the email open rate and click-through rate of the email. But it is not everybody that is aware of what the email response rate tracking can reveal and the way you can work with this metric. Let’s go through this.

How The Email Response Rate Can be Calculated
If you want to calculate the email response rate, the number of unique email responses should be taken, and divided by the number of successfully delivered emails, and then multiplied by the received number by 100. In other words, it is the percentage of those people who for one time have responded to your email out of all the people who received your email in their inbox.

Keeping in mind that not all your emails were delivered. Thus, while you are measuring the email response rate, do not just use the number of all your sent emails. Check if they have been delivered successfully.

What is the average rate of response?
The response rates can vary all depending on the type of email and the industry, so setting benchmarks for this metric is not at all as easy as for rate of email opening. Some survey specialists have claimed that an adequate average rate of email response can be estimated at the rate of 10%. For cold emails, however for that of the benchmark is 30%.

Why Do You Have to Track Your Email Response Rate?
Even if an email response rate can not tell you everything, it is needed for your marketing success since there’s is a possibility that this metric can:

1. To indicate your subscriber’s engagement. It helps you get an understanding of how your recipients choose to interact with your brand and the reason why they are interested.

2. Showing you the effectiveness of your email campaign. The response rate of your email is sign of how well your email is performing, namely, CTA, how your list is effective, your email copy, and other variables are.

3. Facilitate the lead generation and sales. A good email response rate make sure that email marketing delivers a high ROI and that it brings desired results. Besides, it shows you which subscribers are loyal to your brand, and allows you to coordinate your lead generation strategy in the right direction.

Some Possible Reasons Why Emails Have Low Response Rates
Let’s see some of the things that affects a low reaponse. You should be aware of what aspects of your marketing strategy that can lower your metric. Many factors can cause a low email response rates. Let us check out some of the most common ones:

1. Purchased email lists
“Never you buy an email list” it is a statement every email marketing strategy should have their base on. Yet, some companies remain adamant to this and continue purchasing subscribers in bulk and then they start complaining about a low opening and response rates.

The purchased email lists contains subscribers that are non-qualified, i.e., incomplete data addresses or even those that do not exist any longer. Apart from your lowered response rate, such lists can damage your sender reputation.

2. Inactive subscribers
If your email list are abounds in contacts who do not open your messages, it is only a natural thing that your response rate will also suffer. Your list should be kept clean by removing the inactive subscribers or by sending them a re-engagement campaigns from time to time.

History of Email Marketing And How it Works

Email marketing is simply known as the act of sending messages commercially, to a segmented set of people, using the email. Every email that is sent to a current or potential customer or recipient could be considered as an email marketing. It involves making use of email to send request business, advertisements, or solicit sales or donations. The strategies of Email marketing seek to gain one or more of three of its primary objectives, to build loyalty, trust, or brand awareness.

The term is referred usually to the sending of email messages with primary purpose of making a way for the merchant’s relationship between the current or previous customers, and giving encouragement to the loyalty of customer so business can be repeated, acquiring new customers or convincing current customers to stay and purchase something immediately, and also sharing of third-party ads.

Email marketing has rapidly evolved alongside the growth of technology in this 21st century. Prior to this stated growth, when the emails were novelties to the majority of customers, the email marketing was not as effective then. In the year 1978, A man called Gary Thuerk of Digital Equipment Corporation (DEC) was the the first to send out the first mass email to approximately 400 potential clients through the (ARPANET) Advanced Research Projects Agency Network.

Types of Email

Transactional emails

Transactional emails are emails that are triggered based on a customer’s action with a company. For someone to be qualified as a transactional or relationship messages, these communications’ primary purpose should be “to complete, facilitate, or confirm a commercial the recipient’s transaction that has been agreed on previously to enter into with the sender” these along with other few narrow definitions of transactional messaging.

Triggered transactional messages is known also as the dropped basket messages, the confirmation emails, the password reset emails, the order status emails, the purchase or order, the reorder emails, and the email receipts.

The reason of this primary purpose of a transactional email is to convey information basically as regard to the action that triggered it. But, due to the high open rates (51.3% compared to 36.6% for email newsletters), transactional emails also an opportunity in disguise to introduce or extend your email relationship with your subscribers or customers; to anticipate and answer questions; or to up-sell or cross-sell products or services.

Many vendors of email newsletter software offer transactional email support, which enable companies the ability to include their promotional messages in the body of transactional emails. There are also software vendors available that will offer you specialized transactional email marketing services, which includes the provision of personalized and targeted transactional email messages and that are running specific marketing campaigns (such as the customer referral programs).

Direct Emails

Direct email is simply sending an email solely for just to communicate a promotional message (for example, you have a special offer or a product catalog). Many companies usually make some collections of listed prospect or customer or even email addresses to send directly to them promotional messages, or they can still rent a list of email addresses from service companies.

Opt-in Email Advertising

Opt-in email advertising, also known as permission marketing, is the advertising via email whereby the recipient of the advertisement has accepted to receive it.

An example of permission marketing is a sending a newsletter that to an advertising firm’s customers. This kind of newsletters will give customers information of promotions, or upcoming events or new products. In this kind of advertising, a company is sending a newsletter to their customers may want to inquire from them at the point of purchase if they would like to still receive the newsletter.

Is the Strategy of Email Marketing Still Effective?

So many professionals have pointed to the “premeditated” death of email marketing due how social media has grown and their consequent investment by different companies.

However, people who share the opinion that the email marketing is not effective anymore, forget that why this strategy does not work is because of the content that their email carries does not meet the interests of the recipients.

Although notably, it is sometimes difficult to get segments of information, in accordance to Ascending, 51% of marketers proclaimed that the success of this tool is in most times limited by so many irrelevant information about their contacts.

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Another of this corporate failure is tireless sending of different emails, 78% of its recipients claim to have canceled so many email subscriptions due to the reason that they are receiving too many (Hubspot 2016). Looking at this, it is important to reduce the number of emails and not always continue to bombard people with irrelevant information about companies.

There cannot be an efficiency without having a previously planned strategy. In addition to having a relevant content, it must also have some “call-to-actions” to motivate your recipients to click where you want.

The Email marketing has so many advantages that are associated with it. When it is used properly, it can leverage your sales, it can generate new customers and also help in their retention. While the social networks first have to first engage people so that they can become customers.

Through the email marketing you can easily opt for various communication strategies, they are as follows:

  • Commercial: These strategies are said to be the most traditional and is very much required to increase impulsive behavior when you are announcing any promotions or a new product.
  • Loyalty: In order for you to retain your customers, this type of campaign aims to help in promoting their relationship with the brand or the company, in order for you to generate more sales.
  • Informational: These campaigns are intended mainly to inform your clients, for example about any future events or to get your clients feedback on a particular product or service.
  • Location: This is a strategy that is used mainly to inform people about where your physical store is located, so that they can easily access it and become customers.

These strategies should be associated with relevant content so that you can achieve good results for companies. Unlike the happenings in social media, in email marketing there is already a base of subscribers who are interested already in the subjects sent by companies. They can select whether or not they want to open and read the emails.

But in social media, content is been filtered by them and can not reach all people that need it. Email marketing is by 40 times more effective than social media, according to a survey carried out by “McKinsey & Company“. The same survey also shows that the buying process takes place 3 times faster than in the social media.

Moreover, it is also said that people prefer to receive information about their businesses via the email.

How to Automate Your Email Marketing

How to Automate Your Email Marketing

What Is Automated Email Marketing?
Just as the name implies, automated email marketing can be simply explained as sending out emails to your customers and prospects automatically, based on a schedule, or triggers, you define.

It is sounding simple, right? And for most part of it, it is simply. But just like making use of any other online marketing skill, the number of times that you spend in learning and improving and testing your email marketing campaigns, the more you are gaining more knowledge. And the more you learn, the better for you to know how you can apply those skills to further improve and to grow your campaigns. If the idea of consistent, impactful marketing growth have your heart set aflutter you’re going to be in love with automated email marketing.
Automated email marketing does not refer to the emails that your customers get when they place an order. These transactions are mainly transactional emails that are automatically sent out, like “your product has shipped” and “thank you for your order”. And while these can be used to help market your business further as in, “now take a 20% off on your next order”, their primary goal is to give a notification, not to engage, subscribers.

Why Bother with Email At All?

Either you believe it or not, this is a common question that people ask when helping them to set up their automated email marketing campaigns. Compared to technologies that are newest like Facebook ads, mobile text alerts, retargeting and native advertising, email just seem somehow old.

But despite the fact that email has been for a long while over 40 years (feeling old yet?), it is still one of the best leading channels of this generation available.

Email Marketing Channel

So having the knowledge that email maybe old, but still leading, how can you now get started with a system like this that is not only sending relevant, engaging emails to your customers but it also does it automatically? First, it’s worth you knowing the types of automated emails you can send. These emails generally fall into two different camps:

Drip-feed email content and Event-based trigger emails
They can be used together or independently depending on your end goals. For instance, you could begin with an event-based trigger email and then the customer enrolls in a drip feed delivering content to them by email at a programmed interval that you have defined.

Setting Up Drip-Feed Emails
Drip-feed Emails — which deliver messages sequentially based on a specified timeframe you have programmed, can also be a great source that can give you extra revenue and leads if you can be able to do them right. Drip-feed emails are commonly used most of the times to deliver things to subscribers that have already signed up for a free report, to make them take the next step and stay tuned in your funnel.
But that scratches the surface area only of the potential that drip-feed emails has got to offer.

Setting Up Trigger Emails
Trigger Emails are just the way that they sound like. They are emails that are triggered based on your subscribers’ behavior (or lack of it). These automated emails are the most common types, since they help remove a lot of the tedious creation and sending of everyday messages. Trigger emails generally include:

Welcome emails / onboarding / getting started with your service or product
Abandoned cart emails
Refer a friend (you bought something, and then you tell others for a coupon or other special)
Milestone emails (join dates, specific milestones, birthdays)

You can also have your automated emails set up to be triggered based on the actions that are taken by the customer. This is known to be a behavioral email marketing and can encompass all the points above and even many more, including bonus emails, rewards emails, (like free trial extensions) and much more.