Use the Header and the Footer of Your Website

Another place that you can put an email opt-in button is on your website’s header and the footer.

The header and the footer are key elements of a website. Typically, the header and the footer contain links to pretty important pages on your site that your potential customers will often want to take a visit before making a purchase or any enquiry.

Why don’t you meet your audience halfway and make it easy to remind them that they can get more information about your products simply by joining your email list?

You can take a look at some of the examples from Ulta:
Opt in form example from Ulta”
You can check another example from Michael Hyatt: “Website homepage from michaelhyatt.com”
And another from the British Clothing Company, Boohoo: “Opt-in from boohoo.com for email subscription”

How to Segment Your Email List
Talking about segmenting your email list in this section, it is a very important thing to do, you can segment your email list. What does that really mean and how can that be helpful to you?

Here is a quick email segmentation definition:

It is the process of grouping like individuals on an email list that is based on their behavior or their characteristics to send specifically targeted emails that is addressing that particular group of users’ needs or problems.

You can just blast out your emails to everybody on your list and then hope that it resonates with someone and start convincing them to convert.

However, in today we can make use of data and information to go further and to serve content to the right people, at the right time, to be a helping hand in guiding them through your marketing funnel.

In fact, the segmenting of your list can have a positive effect on your email list. The MailChimp conducted an internal study and then found that segmented campaigns had:

1. 14.31% higher open rates

2. 100.95% more clicks

3. 9.37% lower unsubscribe rates than their non-segmented campaigns

You can simply segment your list based on a variety of things, including:

1. Company size

2. Location

3. Activity on your website

How long they’ve been on your email list

In order for you to accurately segment your list, you’ll need to gather this data about your customers when they first sign up. Add options for your subscribers to select from before they complete their signup.

List the potential ways that your team will try and grow your email list in your template and email list segments.

Email list segments table

Action Items:

1. Brainstorm email list growth strategies.

2. Record strategies in your template.

3. Update strategies every three months — based on what’s working well and what isn’t.

4. List out what criteria you will use to segment your list.

 

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