5 Ways Effective Communication Drives B2B Customer Growth

  You already know that good communication leads to happy customers. When dealing with the public, we naturally understand this. But in B2B sales, it’s often overlooked. Selling to businesses is a lot more difficult than selling to consumers. B2B has more factors to consider, a longer purchasing decision process, and usually more people involved. …

Four Risky Corporate Email Mistakes

  Onboarding typically includes signing an employee handbook that includes acceptable technology usage policies and guidelines. Details often contain policy restrictions regarding unacceptable email usage. They usually state that email should only be used for business correspondence and not for personal correspondence. Is it acceptable to use your work email address to complete a transaction …

How to Segment Your Market Well

  One of the biggest marketing mistakes business owners and startup founders make is not performing a 360-degree marketing analysis. You must define your customer segments and target them accordingly, no matter how “revolutionary” and valuable you think your product or service is. Ninety-five percent of new consumer products launched in the US fail due …

Creation of an Omnichannel Commerce Strategy by Maximizing Customer Insight

The digital landscape allows for thousands of potential touchpoints between businesses and their customers. Now that customers have “all” avenues to engage with their seller, they want to make purchases that meet their needs. The pressure is on B2B companies to better understand their customers’ engagement preferences, and to bridge the gap between what customers …

The Reasons Why Print Is Still Effective at Engaging Customers in a Digital World

  In recent years, many businesses have made the decision to completely migrate their marketing, advertising, and communications to the internet, opting for the convenience, wide exposure, and low costs of the internet over traditional print marketing. The old adage that print is dead, on the other hand, is a fallacious assumption. Print remains a …

How to Use Reciprocity Marketing to Boost Customer Engagement And Sales

  Sow and reap. Give and receive. Do good and good will come to you. These old sayings have been moral guidelines for centuries, but karma is also a business strategy. In a classic Robert Cialdini study, restaurant patrons who received a single mint with their bill increased their tipping by 3%. Two mints diners …

How to Find the Email Address of a Human Resources Manager

  The email address of a hiring manager is something that we all attempt to locate at some point in our professional lives. And we may all find ourselves in a position where we need to contact hiring managers from prestigious companies. There are a variety of reasons why people look for the email address …

Tips for Finding CEO and CFO Email Addresses

Have you ever wondered why your painstakingly crafted marketing message has been ignored? It could be that your lead search isn’t returning accurate data. It’s simple to reach a random employee. Finding CEO and CFO email addresses takes more time, but it is the most effective way to increase your returns. How to Find CEO …

How to Map the Customer Journey on Your Website

  This visual representation of the path a visitor takes through your website from the time they first enter the site until the time they leave it shows all of the ways they interact with the website as they move toward the goal they set for themselves. Not only can mapping the customer journey provide …

How to Improve Email Marketing Results

  But how do you know if your email marketing campaigns are working? Here are 7 proven ways to improve your email marketing results every time you hit “send.” According to a 2019 GetResponse study, the average email open rate is 18.39% and the average CTR is 2.78%. Constant Contact had a 13.94% open rate …