History of Email Marketing And How it Works

Email marketing is simply known as the act of sending messages commercially, to a segmented set of people, using the email. Every email that is sent to a current or potential customer or recipient could be considered as an email marketing. It involves making use of email to send request business, advertisements, or solicit sales or donations. The strategies of Email marketing seek to gain one or more of three of its primary objectives, to build loyalty, trust, or brand awareness.

The term is referred usually to the sending of email messages with primary purpose of making a way for the merchant’s relationship between the current or previous customers, and giving encouragement to the loyalty of customer so business can be repeated, acquiring new customers or convincing current customers to stay and purchase something immediately, and also sharing of third-party ads.


History
Email marketing has rapidly evolved alongside the growth of technology in this 21st century. Prior to this stated growth, when the emails were novelties to the majority of customers, the email marketing was not as effective then. In the year 1978, A man called Gary Thuerk of Digital Equipment Corporation (DEC) was the the first to send out the first mass email to approximately 400 potential clients through the (ARPANET) Advanced Research Projects Agency Network.

Types of Email


Transactional emails

Transactional emails are emails that are triggered based on a customer’s action with a company. For someone to be qualified as a transactional or relationship messages, these communications’ primary purpose should be “to complete, facilitate, or confirm a commercial the recipient’s transaction that has been agreed on previously to enter into with the sender” these along with other few narrow definitions of transactional messaging.

Triggered transactional messages is known also as the dropped basket messages, the confirmation emails, the password reset emails, the order status emails, the purchase or order, the reorder emails, and the email receipts.

The reason of this primary purpose of a transactional email is to convey information basically as regard to the action that triggered it. But, due to the high open rates (51.3% compared to 36.6% for email newsletters), transactional emails also an opportunity in disguise to introduce or extend your email relationship with your subscribers or customers; to anticipate and answer questions; or to up-sell or cross-sell products or services.

Many vendors of email newsletter software offer transactional email support, which enable companies the ability to include their promotional messages in the body of transactional emails. There are also software vendors available that will offer you specialized transactional email marketing services, which includes the provision of personalized and targeted transactional email messages and that are running specific marketing campaigns (such as the customer referral programs).

Direct Emails

Direct email is simply sending an email solely for just to communicate a promotional message (for example, you have a special offer or a product catalog). Many companies usually make some collections of listed prospect or customer or even email addresses to send directly to them promotional messages, or they can still rent a list of email addresses from service companies.

Opt-in Email Advertising

Opt-in email advertising, also known as permission marketing, is the advertising via email whereby the recipient of the advertisement has accepted to receive it.

An example of permission marketing is a sending a newsletter that to an advertising firm’s customers. This kind of newsletters will give customers information of promotions, or upcoming events or new products. In this kind of advertising, a company is sending a newsletter to their customers may want to inquire from them at the point of purchase if they would like to still receive the newsletter.

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