Four tips that will help you to boost the success of your real estate email marketing campaigns
To be a successful real estate professional is all about for you to start maintaining and growing your client base. Whether you are at an open house, a meeting place or even a dinner party, you know you have got to grow your brand.
But how is it possible for you to nurture the relationships with everyone you meet along the way?
The simple answer is just Email marketing.
A study that was conducted by the National Association of REALTORS about the real estate in the digital age, showed that about 92% of the REALTORS prefer to engage in a communication with their clients via the email, with about 93% making use of it every day. In fact, about 63% of the email marketing campaigns receive a positive engagement.
These are just some stats that we simply can not ignore! Amarki will explore the varieties of the email marketing tips that you can use to convert your leads, to nurture your prospects and to earn continued business from your past clients.
1. Send an actionable welcome email.
The most important email that you send is probably your welcome email. Your welcome email introduces the leads to your services and also yourself. Your leads may have come from either the open house, your website or, even better yet, directly through a referral.
Regardless of how you have connected, Amarki recommends that you should be sending your welcome email after your first contact.
Your welcome email is that email that gives you a jumpstart on your competition. And, with nearly about two million active real estate agents across the whole of United States, there is no time to waste in the positioning your brand for success.
2. Nurture your buyers.
It is very important for you to ensure that you are keeping your potential buyers updated with the new listings in their desired neighborhoods through the email blasts.
Although they may have already signed up to start receiving email alerts from you, but you should also follow them up personally to see if there is anything that has caught their eye.
As you know, that buying a house is a major decision, and it often requires nurturing for quite some time before they become fully ready to take the next step in their buying journey.
3. Captivate interested sellers with emails.
Buyers are just one side of the real estate, but we can not forget about the sellers like wise. Amarki notes that about 70% of the home sellers interview just one agent before they start signing a contract. That means you must have to put your best foot forward and you have to showcase your knowledge and your expertise.
Sellers want to be sure what their house is worth and if you are the right person to help them sell it. It is very important that you are able to address both the concerns to prompt them into action.
The offering of a comparative market analysis of their home and their neighborhood will help you to stand out from the crowd and also will hep you to form a meaningful relationship with the seller.