Seasonal and Promotional Emails

We all know about those holiday emails that end up in our inboxes each and every of the year. They contain all of those great deals, so that you can just get your shopping done and all out of the way.

The Seasonal and promotional emails are timed emails that will be of help to entice your readers to purchase from your website.

Here is a typical example of a holiday promotional email:

Example of a seasonal email

Each of the email may vary and contain different, timely information that you want to get to your audience.

“You can also check another promo email example from West Elm. The promotion from west elm about markdowns for the next few hours.”

“You can still checkout another promo email example from the National Geographic that will help to promote its Black Friday Sale. The Black Friday promotion from the National Geographic website for saving 70%”

In the strategy template, select which types of emails that you want to send to your email list and record it in your template.

Action Item: You have to decide which types of emails you want to send to your list. These could be broken down also by your email list segments.

 

Determining How Often to Send Your Emails

You have sent some emails and your subscriber list is growing, but your audience gets a lot of emails over the course of one day.

How can you ensure your emails are seen?

Well, sending them during the most strategic days and times can be of great help.

According to ten different types of studies, the best times to send the emails are:

The best time to send an email

Your best times will vary a bit all depends on your subscribers, so you need to experiment to see what times your audience is the most engaged.

You can not just send your email at the best time; you will also need to send it on the best day.

According to the ten studies that was carried out, the best days to send emails:

Does this mean that there are the best days for your list? Not necessarily. Each audience is unique and may also require a little testing for you to find your best day to send email.

To find your best times and the days to send an email, you should try testing the times: You should test your emails to find the best time for you.

Remember, that all that will be given to you are just suggested times, you’ll need to test and get your best time by yourself. You can use the analytics in your email marketing platform to fine-tune your send times and then understand what works best for your audience. Then you can record those winning times in your template.

Experiment with the time you are sending your emails.
Track the open rates, the unsubscribes, the click-throughs, and more for each of the email sent. This will help you to understand how testing different things influences the results over time.

From that data, you can determine when your audience is the most receptive to your emails and make use of those times as your best time to send an email.