How many prospects open your emails is more important than how big your email list is. If you’re an email marketer, you know that higher…
Technical How-To
Technical and Computing How-To
5 Tech Trends B2B Marketers Should Know
In 2022, B2B marketers will see a variety of technology trends. The customer expects more, which is driving these changes. With the pandemic comes increased…
How to focus on the user experience in your email marketing
Table of Contents Don’t just align email metrics with business goals Don’t use misleading subject lines or CTAs Beginning with the end in mind Focus…
5 Email Metrics to Impress in 2022
Is improving email ROI one of your top business goals for 2022? Changing your email template, subject lines, or starting a newsletter may be on…
7 Things Affect Email Deliverability
The simplest email marketing question may also have the most complicated answer. As an email marketer, you want to wow your subscribers. Then you want…
Social Media Campaign Ideas for 2022
As the year comes to a close, our thoughts turn to 2022. It may seem odd to be planning future social media campaigns now, but…
Creating a Customer Profile to Help You Understand Your Target Customer
Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how…
How to Use Email as Simple as Possible
There are a few techniques to making emailing easier on your smartphone, laptop, browser, tablet, or watch. Let’s look at four rules you can use…
8 Email Marketing Metrics to Improve Your Email Strategy
Despite being one of the oldest forms of inbound marketing, email marketing is still one of the most effective. One reason is that with over…
9 Best Email Marketing Tools for 2022
Email is still important in our personal and professional lives in 2021, especially since the past year has forced us to stay indoors. Email marketing…
How to Validate an Email Address
If you’re like most people, you get hundreds of spam emails every week. It’s hard to manually examine every email you get, so use Clean…
Email Marketing Tactics for You
Email Marketing Tactics Better subject lines = more conversions Retaining of customers by personalizing emails Automate segments Focus on UG content Add dynamic content Sharing…
Lead Magnet Ideas Worth Trying for your Email Marketing
If you’re stuck on a lead magnet format, take inspiration from these popular and highly effective lead magnet examples: Whitepapers E-books Cheat Sheets Webinars Product…
10 Free Google Hacks to Boost Your Search Rank
Money can’t buy Google rank, but time and strategy can improve your position on the SERP without spending a dime. Let’s take a look at…
Why Brand Trust is Vital to Your Business
Do your clients trust you? The answer could make or break your company. Brands are now dependent on trust, according to the 2020 Edelman Trust…
Social Media Marketing Statistics 2021
Being active on social media isn’t just about posting regularly and hoping it reaches your target demographic. Finding out who your target market is and…
Key eCommerce Statistics 2021
More businesses are focusing their social media campaigns on generating leads and sales. One way is to look at eCommerce statistics that specifically target social…
Branding vs. Marketing
Branding clarifies and directs your marketing efforts. With branding and marketing on your side, it’s easier to figure out what steps to take to succeed….
9 Easy Ways To Boost Your Holiday Sales With eCommerce
We’ve compiled a list of simple and actionable eCommerce marketing strategies that any business owner can use to capitalize on holiday consumer spending. This…
Inbound Marketing Trends You Should Know
Market demands are constantly changing. And we must adapt to these changes to ensure our business’s continued growth and success. Some of the trends identified…