Money can’t buy Google rank, but time and strategy can improve your position on the SERP without spending a dime. Let’s take a look at 10 free ways to improve your Google
- Create great content for SEO
- Enhance the user experience
- Make Use of Backlinks
- Repair Broken Links
- Boost Page Speed
- Use H1 and H2 header tags
- Make Use of Image Optimization
- Focus on Local Search
- Aim for “position zero”
- Activate voice search
1. Create great content for SEO
High-quality content is one of the best ways to increase traffic and search rank. In fact, Google stated in a blog post on page experience that great content is more important than page experience for ranking. Incorporate valuable links to additional internal and external content.
2. Enhance the user experience
The top four ranking factors according to SEMrush are website visits, time on site, pages per session, and bounce rate. With Google’s recent Page Experience update, all four are directly related to the user experience your website provides. This is simple: If your website is easy to use and provides valuable information, you will get more visitors who will stay longer and visit more pages, boosting your search ranking.
3. Make Use of Backlinks
Backlinks, or links from other sites to yours, are a major ranking factor in Google. High-authority domains linking to your website content increase traffic and search ranking.
4. Repair Broken Links
It’s important to have quality links on your website, but links that lead to 404 errors hurt both your user experience and your search rank. Find broken links with BrokenLinkCheck or Dead Link Checker.
5. Boost Page Speed
Load time is one of Google’s recent Core Web Vitals metrics, so make sure your site loads quickly to improve your search ranking and user experience.
6. Use H1 and H2 header tags
Headers not only make your content more readable and understandable for humans and search engines, but they also help you rank higher in Google search results. Header tags can also be used to show content structure and highlight key points.
7. Make Use of Image Optimization
Optimizing your images will help your site load faster and help Google identify the images on your web pages. Your website images should be compressed, with descriptive filenames, and alt text.
8. Focus on local search
People increasingly use smartphones to find businesses “near me.” Claim your Google My Business listing, write relevant Google Posts, list your business in local directories, and improve your online reputation with great online reviews.
9. Aim for “position zero”
An answer box appears above the #1 search result when a user asks a question in Google Search. Getting your content into a featured snippet can increase traffic (snippets include a link to the source page), as well as your brand’s credibility and visibility. Think of likely searches related to your business and fill your site with clear, authoritative answers.
10. Activate voice search
According to a Perficient study, voice search is no longer growing, but over 60% of people surveyed still prefer voice search for smartphone questions. Use full sentences phrased in a natural conversational style rather than single keywords to ensure that voice searches find your business.