This year, SEO is more important than ever, so let’s get pumped and revamp your SEO strategy! In this post, we’ll show you how to set up a successful content SEO content strategy campaign and quickly outrank your competitors!
- Evaluate your current SEO fitness
- Select your most vital pages
- Find keywords
- Set realistic SEO campaign goals
- Content-keyword match
- Rewrite content for SEO
- Improve your website’s internal links
-
Evaluate your current SEO fitness
The first step is to improve your website’s technical SEO. You should start by getting an SEO audit of your website.
Use tools like SEMrush and Google PageSpeed Insights to analyze your content, site speed, backlinks. 404 pages, and toxic links.
Prior to starting an SEO content strategy with new and improved content, make sure your website’s technical aspects are in order.
-
Select your most vital pages
To increase traffic to your website, you must know which aspects should be optimized the most.
Which changes would have the greatest impact on search engine rankings? To answer these questions, you must first identify your website’s most vital pages.
With the right tools, determining your website’s most vital pages is a breeze.
But first, which pages help new customers the most? Which pages best support my goal?
Then compare the answers to your analytics: which pages get the most traffic? Which pages convert the best? The most shared pages?
-
Find keywords
You must know exactly what your audience seeks. You must know their Google search terms.
Keyword research means getting inside your target market’s heads and focusing on their search ‘intent.’ People may not be looking for your product or related words if you offer one. They may be looking for a solution to a problem.
Consult your audience to ensure you’re targeting the right keywords. Also, use tools like Google Trends or Answer the Public to ensure you’re targeting the right keywords.
SEMrush can help you create a list of keywords to target. Your competitors’ search terms can also be revealed.
Look up existing rankings for keywords. Divide your keyword list into non-ranking and desired keywords. Some of them you probably already rank for.
-
Set realistic SEO campaign goals
Remember that ranking for the most competitive keywords takes time. It’s difficult to rank for certain keywords in a competitive niche. To rank, you’ll need to focus on more specific and less competitive keywords.
Consider the traffic (how many people search for a keyword) and ranking potential (how many of your competitors are already ranking for that term).
Learn how to find a realistic keyword that will help you rank higher or take advantage of Semrush’s keyword research training.
Adapt your keyword list to your best chances of ranking or improving your rankings. Start with keywords where you can outperform your competitors.
-
Content-keyword match
Evaluate your SEO content using the keywords you’ve chosen.
Is your current content keyword-rich? Did you write articles that were keyword optimized?
Find keywords without a post or page. Determine which articles can be reused, discarded, or rewritten.
It’s possible that you already have optimized content that isn’t ranking well.
Check if your website is suffering from keyword cannibalization.
Keyword cannibalization occurs when your website’s content contains too many keywords that are similar. As a result, Google can’t decide which content to prioritize. This means it may sometimes give a higher ranking to a page you don’t want to.
If you’ve been writing about similar topics, you may be hurting your chances of ranking for a certain keyword.
You can either use the rel=canonical tag to specify which page contains the original content and improve your internal linking strategy or use the no-index tag to prevent Google from crawling certain pages.
-
Rewrite content for SEO
Write the articles and rewrite the ones that need work. One way to do this is with the help of a SEMrush content audit’s cutting-edge content analysis.
This SEO content analysis helps you write fresh, natural content that your users and search engines will love.
Start with articles that have the most potential to improve your rankings.
Create a social media strategy and calendar to share your articles on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
No need to be on all platforms at once. Analyze which social media platforms work best for you.
-
Improve your website’s internal links
As websites grow in content, internal linking becomes more vital.
Google crawlers value internal links highly. Internal links give Google important clues about which content are the most important.
Especially if your site has a lot of content, take the time to improve your internal linking structure.
Ensure your most important articles have the most internal links.