The COVID-19 pandemic changed lives globally. Lockdowns and physical distances shifted socialization and shopping online. For many businesses, the shift to increasingly remote and digital work may be the future. So now is the time to ramp up digital campaigns to keep your brand in front of current and potential customers. Organic searches are increasing, demonstrating the value of SEO campaigns in achieving desired search results.
According to a BrightEdge report, it is becoming increasingly important to refine your SEO strategy to get the best results for your business. We’ll show you why SEO is more vital than ever in 2022.
Top Reasons to Focus on SEO to Grow Your Business
- Paid and organic searches continue to grow
- SEO will help future business campaigns
- Focus on evergreen content will remain essential
- SEO platforms optimize telecommuting
- SEO gives small and medium-sized businesses (SME) a competitive advantage over larger rivals
Paid and organic searches continue to grow
As seen during the pandemic, paid and organic searches will continue to grow. The most reliable and significant strategy for promoting a brand, product, or service is SEO. They also agree that SEO is a result-driven, low-cost marketing channel.
According to the 2020 survey, advertisers expect businesses to spend more on advertising to drive direct sales. As a result, most marketers, both B2C and B2B, use SEO as their primary platform.
Another survey found that compared to paid social media, digital video, and display advertising, SEO budgets were kept steady in 2020. Rise of SEO-targeted marketing campaigns.
Focus on evergreen content will remain essential
Evergreen content within your industry will continue to gain views. To generate traffic and prepare for the future, you should mix evergreen and trending topics.
According to SEO expert Jill Whalen, good SEO work gets better over time. Businesses should only adapt their SEO strategies to changes in search engine ranking algorithms.
SEO platforms optimize telecommuting
As entrepreneurs scrambled to meet the remote work boom’s needs, many SEO platforms sprung up. These tools also aided B2B companies in their SEO marketing efforts. Growth in B2B marketers working from home will likely boost demand for SEO platforms.
Independent of COVID-19, SEO as a marketing tool is growing. Structured data will become increasingly important and used, according to Orainti founder and international SEO consultant Aleyda Solis. She predicted increased use of predictive search and a more technical SEO ecosystem.
SEO will help future business campaigns
Investing in SEO now will pay off later. It will help you build campaigns in the future when many businesses operate like they did before the crisis. Include ways to help customers strengthen relationships and brand loyalty.
Patrick Reinhart, vice president of digital strategies at Conductor, says now is the time to plant trees for SEO. Businesses should create content about the present and future. Lane R. Ellis tweeted that B2B marketers who improve their SEO campaigns will benefit from expanded search after the pandemic.
SEO gives small and medium-sized businesses (SME) a competitive advantage over larger rivals
Unlike larger competitors, SMEs have only one business to focus on, giving them a competitive advantage. If you are a small business, SEO is the best way to build brand awareness, establish trust, and engage with potential customers.
This is because brands that post 16 times per month generate 450 percent more leads than those who only post four times per month. Create high-quality evergreen content that targets both COVID-19 and industry-related search terms.