How many prospects open your emails is more important than how big your email list is. If you’re an email marketer, you know that higher…
Content Marketing
5 Tech Trends B2B Marketers Should Know
In 2022, B2B marketers will see a variety of technology trends. The customer expects more, which is driving these changes. With the pandemic comes increased…
How to focus on the user experience in your email marketing
Table of Contents Don’t just align email metrics with business goals Don’t use misleading subject lines or CTAs Beginning with the end in mind Focus…
5 Email Metrics to Impress in 2022
Is improving email ROI one of your top business goals for 2022? Changing your email template, subject lines, or starting a newsletter may be on…
7 Things Affect Email Deliverability
The simplest email marketing question may also have the most complicated answer. As an email marketer, you want to wow your subscribers. Then you want…
Creating a Customer Profile to Help You Understand Your Target Customer
Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how…
How to Use Email as Simple as Possible
There are a few techniques to making emailing easier on your smartphone, laptop, browser, tablet, or watch. Let’s look at four rules you can use…
8 Email Marketing Metrics to Improve Your Email Strategy
Despite being one of the oldest forms of inbound marketing, email marketing is still one of the most effective. One reason is that with over…
9 Best Email Marketing Tools for 2022
Email is still important in our personal and professional lives in 2021, especially since the past year has forced us to stay indoors. Email marketing…
Email Marketing Tactics for You
Email Marketing Tactics Better subject lines = more conversions Retaining of customers by personalizing emails Automate segments Focus on UG content Add dynamic content Sharing…
Lead Magnet Ideas Worth Trying for your Email Marketing
If you’re stuck on a lead magnet format, take inspiration from these popular and highly effective lead magnet examples: Whitepapers E-books Cheat Sheets Webinars Product…
Social Media Marketing Statistics 2021
Being active on social media isn’t just about posting regularly and hoping it reaches your target demographic. Finding out who your target market is and…
Key eCommerce Statistics 2021
More businesses are focusing their social media campaigns on generating leads and sales. One way is to look at eCommerce statistics that specifically target social…
9 Easy Ways To Boost Your Holiday Sales With eCommerce
We’ve compiled a list of simple and actionable eCommerce marketing strategies that any business owner can use to capitalize on holiday consumer spending. This…
Inbound Marketing Trends You Should Know
Market demands are constantly changing. And we must adapt to these changes to ensure our business’s continued growth and success. Some of the trends identified…
The Top 10 Affiliate Software Providers You Need to Know
Having affiliate management software is one of the most cost-effective and resource-efficient ways to promote a product online. It keeps a steady customer base and…
How You Can Build a Profitable Affiliate Marketing Sales Funnel for Your Business
Did you know that 4 out of 5 businesses use affiliate marketing globally? This is because performance-based marketing allows businesses to partner with seasoned marketers….
The Numerous Advertising Techniques Available to You
Thousands of different ways exist for a business to reach a consumer through advertising. Advertisers today have numerous options. Many of these can be found…
Why Should Marketers Use Call Analytics?
Calls are more important than ever in our digital world. From 2014 to 2019, calls to businesses increased 110 percent due to mobile devices and…
What You Should Know About Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
The main difference between SEO and SEM is that SEO focuses on optimizing a website for organic search results. Instead, SEM seeks to increase traffic…