9 Easy Ways To Boost Your Holiday Sales With eCommerce

 

We’ve compiled a list of simple and actionable eCommerce marketing strategies that any business owner can use to capitalize on holiday consumer spending. This list includes eCommerce marketing strategies to implement before, during, and after the holiday season.

Prepare for the holiday rush with these eCommerce marketing strategies:

Contents

• Produce Useful Content
• Make a Holiday Video
• Give your customers special offers and gift
• Offer Time-Limited Deals
• Improve the Local Shopper Experience
• Create an Email Campaign
• Boost Your Website
• Use Retargeting
• Use Influencers

1. Produce Useful Content

Because the holidays are hectic, you might as well be there with your customers. For example, you can write a blog post about Christmas preparations to promote your scented candles, or a social media post about holiday home maintenance to promote your home repair services.

This way, you stay relevant to your audience and use keywords that help your eCommerce SEO efforts. It will take time for your holiday content to appear in search results, so get started right away.

2. Make a Holiday Video

After your static elements are in place, add a personal touch with a holiday video ad. This video is the perfect way to start the holidays. Videos also get shared 1,200% more than links and text combined, so include videos in your social media content.

3. Give your customers special offers and gift

Aside from special offers, consider giving your customers a gift this holiday season. The gift can be a free shipping voucher, freebies, or even gratitude. Simple gestures and thank yous mean a lot to your customers, and can help them remember your brand.

4. Offer Time-Limited Deals

While everyone knows that holiday sales are plentiful, setting a time limit is critical for eCommerce product marketing. Countdown timers create urgency, make potential customers choose you over competitors, and increase revenue by up to 9%.

5. Improve the Local Shopper Experience

With all that you know about holiday marketing, make a conscious effort to target your customers by location. Unavailable products or services, for example, are useless. Local SEO personalization is part of an overall franchise SEO strategy that drives profitable results for multi-location businesses.

6. Create an Email Campaign

You want to make sure that your potential customers know about your great content and tempting promotions. Direct email to your target audience’s inbox increases your chances of being noticed. Consider creating a drip campaign to send more targeted emails.

7. Boost Your Website

It allows you to track and improve your site’s technical performance, which is critical for eCommerce optimization. Having high-quality product images is important, but not at the expense of your site’s speed. Experts advise highlighting your best-selling products to improve user experience.

Also, retargeting and sending personalized emails require accurate customer data. Check your website analytics to track visitor behavior and sales.

8. Use Retargeting

Invest in people who are already inclined to buy from you, especially when your customers are easily swayed. For example, someone may have added your product to their cart but not completed the checkout process. So they can see the product again and possibly buy it.

9. Use Influencers

Keeping up your social media engagement is essential during the busy holiday season. Without a doubt, influencer marketing is a great way to promote your eCommerce store Your online presence needs to be amplified by influencers who speak directly to your target audience (instead of chasing them). Include influencer or customer testimonials and online reviews to build credibility and ease purchase decisions.