Inbound Marketing Trends You Should Know

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Market demands are constantly changing. And we must adapt to these changes to ensure our business’s continued growth and success. Some of the trends identified on inbound marketing are as follows.

Contents

  • Forms Are Dying Out
  • Video content is starting to dominate despite blogging still been king
  • Improving Customer Experiences With AI and Inbound Marketing

Forms Are Dying Out

Industry experts agree that forms are losing their effectiveness. It’s because users respond slowly or incompletely. Drift tested 433 companies’ form response time. Only 32 companies (7%) responded within five minutes, while 240 (55%) either took five days or never responded.

So, if forms aren’t working anymore, what is? Then there are smart applications like chatbots. Or, instead of asking for all information at once, use progressive forms to ask for bits of information at a time.

Video content is starting to dominate despite blogging still been king

Blogging is a great way to drive traffic to your website. A well-executed blogging strategy has proven to be very effective in driving qualified traffic back to websites.

However, recent inbound marketing trends show that video content is poised to become the primary traffic driver. 87 percent of marketers use video in their content strategy and are happy with the results. With TikTok, Instagram Reels, LinkedIn Stories, and YouTube Shorts, marketers targeting a younger demographic are increasingly using short-form video content.

Improving Customer Experiences With AI and Inbound Marketing

Companies are increasingly using AI to improve inbound marketing processes and customer experiences. Experts say AI can collect data and deliver insights into how consumers make purchases. AI can also help content marketers by improving segmentation and automation.

Conclusion

In today’s digital age, audiences prefer to do their own research. It’s up to you, as smart business owners, to make sure this information leads to you. That’s why inbound marketing works so well in a competitive, ever-changing market.