The Numerous Advertising Techniques Available to You

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Thousands of different ways exist for a business to reach a consumer through advertising. Advertisers today have numerous options.

Many of these can be found on the internet, with branded viral videos, banners, advertorials, sponsored websites, branded chat rooms, and more.

Contents

  • Google Ads
  • Product Placement Promo
  • Online Advertising
  • LinkedIn Ads
  • Guerilla Marketing
  • Outdoor Advertising
  • Broadcasting

Here are a few examples of what’s available:

Google Ads

Ads on Google’s search results page can be placed by companies using Google Ads.

Using keywords or common search terms, the business’s products and services appear in search results. For example, a company that sells insurance will appear in insurance-related searches. Cost per click means the company only pays Google if the ad is clicked.

Google AdSense allows a company to host Google ads on their website to generate revenue. Businesses looking to advertise can sign up for Adsense, and Google’s algorithms will match the ad to websites with similar content or search terms. As a result, Google’s ad placement allows companies to reach larger audiences. Google places ads on other websites to generate clicks and traffic.

Product Placement Promo

Contrary to traditional advertising, product placement promotes branded goods and services within a show or movie. A lot of Fords in this scene,” or “Does everyone in this TV show drink Pepsi?” is product placement. It helps fund these films and shows and allows advertisers to reach a specific demographic.

Online Advertising

Online advertising is when you see an advertisement on the internet. Ads are present on this page and most other websites you visit, as they are the internet’s primary source of revenue. Native advertising is a digital version of old-fashioned print advertorials and sponsored content. Digital marketing includes placing ads on popular websites and social media.

LinkedIn Ads

In order to reach the millions of LinkedIn users, companies can create a business page. A LinkedIn page can link to a company’s website and drive traffic there. Employees can also create LinkedIn pages with similar content and links to the company’s website and products.

Companies can also target ads on LinkedIn to specific traits or demographics. For example, a company can target only LinkedIn users who work in accounting or have an accounting degree. Many LinkedIn users are in groups. Ads can target specific groups like cryptocurrency or technology.

Facebook and Twitter, for example, have similar programs to Google and LinkedIn. Before running a digital ad, a company should research and target the audience most likely to buy its product or service.

Guerilla Marketing

Guerrilla advertising (or marketing) has grown in popularity over the last two decades. It is a general term for anything unusual that invites the viewer to participate or interact in some way. Location and timing are vital. Guerrilla marketing is driven by creativity and innovation, not by a large budget. These campaigns often ask for forgiveness rather than permission, and they spread via word of mouth and social media.

Outdoor Advertising

Out-of-home (OOH) advertising is a broad term that covers all forms of advertising that reaches consumers away from home. Consider billboards, bus shelters, flyers, and even the Times Square digital boards.

Broadcasting

Broadcast advertising, which includes television and radio, was until recently the most dominant way to reach large numbers of consumers. DVRs and “ad-skipping” technology have hurt broadcast advertising. But it still works, especially during the Super Bowl.

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