Email deliverability issues can cost brand money by sending emails to spam folders or blocking them entirely. While deliverability may seem uncontrollable, inbox placement is…
Technical How-To
Technical and Computing How-To
Why Marketers are in Love with Influencer Marketing
Authenticity A TV commercial can be sweet, funny, or passionate, but it is still branded content. This method of persuasion is obsolete. Because the viewer…
5 Ways Effective Communication Drives B2B Customer Growth
You already know that good communication leads to happy customers. When dealing with the public, we naturally understand this. But in B2B sales, it’s often…
Four Risky Corporate Email Mistakes
Onboarding typically includes signing an employee handbook that includes acceptable technology usage policies and guidelines. Details often contain policy restrictions regarding unacceptable email usage. They…
How to Segment Your Market Well
One of the biggest marketing mistakes business owners and startup founders make is not performing a 360-degree marketing analysis. You must define your customer segments…
Creation of an Omnichannel Commerce Strategy by Maximizing Customer Insight
The digital landscape allows for thousands of potential touchpoints between businesses and their customers. Now that customers have “all” avenues to engage with their seller,…
The Reasons Why Print Is Still Effective at Engaging Customers in a Digital World
In recent years, many businesses have made the decision to completely migrate their marketing, advertising, and communications to the internet, opting for the convenience,…
How to Use Reciprocity Marketing to Boost Customer Engagement And Sales
Sow and reap. Give and receive. Do good and good will come to you. These old sayings have been moral guidelines for centuries, but…
How to Find the Email Address of a Human Resources Manager
The email address of a hiring manager is something that we all attempt to locate at some point in our professional lives. And we…
Tips for Finding CEO and CFO Email Addresses
Have you ever wondered why your painstakingly crafted marketing message has been ignored? It could be that your lead search isn’t returning accurate data. It’s…
How to Map the Customer Journey on Your Website
This visual representation of the path a visitor takes through your website from the time they first enter the site until the time they…
How to Improve Email Marketing Results
But how do you know if your email marketing campaigns are working? Here are 7 proven ways to improve your email marketing results every…
How to Grow Your Business via Email
Hundreds of emails are exchanged each week by a marketer. Most emails are used for networking, invitations, preliminary introductions, pitching new products, recruiting, project forecasting,…
How to Get More Facebook and Instagram Fans for Your Business
According to the 2020 Social Media Marketing Industry Report, 94% of businesses use Facebook and 76% use Instagram. Businesses use social media to gain exposure….
4 Quick Ways To Boost Your Company’s Visibility
Trying to grow a small business, especially on a tight budget, can be difficult and time consuming. Working on a budget means reducing spending on…
4 Tips to Boost Your eCommerce Growth
Your eCommerce store may be live and making sales. You might be on the right path, but you can use a few tricks to maximize…
Benefits of marketing automation for small businesses
Introduction Small and developing firms, in particular, can benefit greatly from automation, as they stand to earn the most from the technology. Typically, marketing departments…
Different Types of Emails You Need to Use in Your Marketing Strategy
Why have multiple email types? We often associate “email marketing” with sales pitches. But readers become tired of being bombarded with offers. Clients need diversity…
Subject lines for emails sent with a final chance
Your subject line should practically scream about your limited-time deal because it will be the first thing your subscribers see when they open their email….
Limited Time Offers And Why They Are Effective
Limited-time deals may be found everywhere, and they are worth taking advantage of. Most certainly, you’ve already seen a couple of these in the course…