According to the 2020 Social Media Marketing Industry Report, 94% of businesses use Facebook and 76% use Instagram.
Businesses use social media to gain exposure. Other top reasons include increasing website traffic, leads, fans, and sales.
In an effort to raise their profile and reach more potential customers, most businesses are looking to increase their Instagram or Facebook followers.
Follow these steps to grow your Facebook and Instagram business pages.
1. Customize your profile
First, a potential follower will likely look at your profile to learn more about you. Make the most of your first impression! Create a compelling company bio that tells your story, introduces you, and encourages potential followers to follow. Include all relevant business information, a high-quality profile photo that represents your brand, and a link to your website.
2. Draw a Plan
However, the most successful social media pages probably have a comprehensive social media strategy. Assign someone to manage your social media accounts, set goals, create an editorial calendar, establish tone, post type, and frequency guidelines, and ensure that all posts align with your overall business strategy.
3. Set your target market
Knowing your target market will help you attract the right customers. Assemble customer personas for each of your social media channels. Use your ideal customer’s knowledge to guide your posting times, topics, and schedule.
4. Develop great content
To gain more followers, your social media pages need engaging content that keeps them coming back. Focus on producing high-quality content that is fun, interesting, inspiring, and thought-provoking. If you don’t have time to create all of your own social media content, curate it.
5. Ask for likes on your page
If someone likes your Facebook page, they are automatically followed unless they unfollow it. As long as your Facebook page has less than 100,000 fans, you can invite people to like it. This is a great way to gain new followers who are already interested in what you have to say. You can also run a paid “like campaign” on Facebook to quickly gain followers.
6. Be consistent
Your followers should feel at ease visiting your Facebook or Instagram page. Maintain a consistent brand voice to make visitors feel welcome and let them know what to expect if they follow your brand.
7. Make use of hashtag
With hashtags, you can reach a larger audience and gain new followers because when someone searches for or clicks on a hashtag, they’ll see all the posts tagged with that hashtag. Instagram posts with 5-6 or 11 or more hashtags get the most engagement. On Facebook, use one or two hashtags per post.
8. Get a verification badge
Facebook and Instagram both offer verification badges that show a business has been authenticated. This is easier than getting Instagram’s blue dot, but it’s worth a shot—a verification badge gives your social media page instant credibility and encourages visitors to become followers.
9. Keep learning
Your social media pages should be constantly improved. Monitor engagements and interactions on your pages to see what works best in terms of frequency, timing, and content. Determine what content works best with your followers and provide more of it.
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