After Thanksgiving comes Black Friday, the nation’s favorite shopping day. Many customers are stocking up on holiday gifts or treating themselves to something they’ve wanted…
Technical How-To
Technical and Computing How-To
How to Read Email Marketing Body Language
The best salespeople watch for customer buying cues. If there are no buy signals, they move on. Intensely motivated to close deals quickly, they recognize…
Increased Email Clicks Might Not Be Due to Your Marketing Prowess
Email marketers report higher click volumes. Is it because marketers are better now? Sadly, no. The most common user behavior was clicking all links in…
Major Email Marketing Mistakes Hurting Campaigns
Many of us have made some mistakes that eventually have huge impact on our email campaign. However, it is something we can prevent if we…
Things to Note About Ecommerce Email Marketing
Your ecommerce email marketing strategy is vital. It will help you stay in touch with your loyal customers, keep them informed about their orders, and…
How do I Create a Winning Holiday Marketing Plan
To help you plan your campaign this year, let’s first look at some of the holiday season’s opportunities and insights. Why do you need a…
Understanding the Differences Between Cold Email and Email Marketing
What is Cold email? It is sending an unsolicited email to someone you don’t know. Cold emailing is a communication method or ‘touch point’ used…
6 Holiday Email Marketing Ideas to Boost Engagement
1. Use marketing automation to send holiday emails The best way to increase email open rates and engagement is to target the right people at…
The Purpose of Email Validation Tool
Every marketing campaign needs an email validation tool. The key to effective email marketing is email deliverability. Sending messages to invalid email addresses repeatedly is…
How Does an Email Scrubbing Service Assist You in Creating an Effective Campaign?
Maintaining an active mailing list requires an email scrubbing service. Let’s dig deeper into each of the benefits of email scrubbing. 1. High Delivery Rate…
Why and when should you use email scrubbing?
Email scrubbing helps you maintain a healthy subscriber list. Let’s say it has invalid addresses or subscribers who no longer want to hear from you….
What you need to know about Dynamic Email Content
Dynamic email content changes based on the recipient’s behavior, demographics, history, or preferences. It is a mass message that speaks directly to users based on…
How to Use PHP’s mail() Function to Send Emails
To send emails directly from a PHP script, the first method is to use the built-in mail() function. To make use of the PHP send…
How to Correctly Separate Multiple Email Recipients
This article describes how to include multiple email addresses in the To: header field, or how to add additional recipients via the Cc: or Bcc:…
How to leverage market reach to make informed marketing decisions
Creating a marketing campaign requires innovative thinking and a willingness to take calculated risks. However, in order to develop an effective marketing campaign, it is…
Getting ready for the sales season with email marketing
Black Friday, Cyber Monday, and Christmas are just a few of the biggest shopping events of the year. These are traditionally the most profitable months…
Top 6 Best Free Email Validation Tools
Are you in need of email validation tool? You have come to the right place. Simply lets walk down the aisle together and you will…
Email Marketing and Spam Laws
Every year, governments tighten anti-spam laws. New restrictions mean tougher penalties for lawbreakers. In this article, we’ll review spam laws both nationally and internationally. And…
Email Guidelines You Need to Follow
For those new to email marketing (or even those who have been doing it for a while!) there may be some rules and regulations that…
13 Ways to Increase Website Traffic
There are several ways you can make use of to increase the traffic rate to your website. Let us dive into the article without wasting…