Spam is a term that most people are very familiar with. You’ve been hearing this for well over a decade now in regards to email. You most likely receive these on a daily basis. People who have purchased your email address on a list and are sending you emails in an attempt to persuade you to purchase something are sending you these types of email messages. More unscrupulous individuals will attach images or files that, when you click on them, will infect your computer with a virus. When it comes to search engine optimization, SEO spam is treated in the same way by the search engine algorithms as other forms of spam. They are looking for content that isn’t wanted, as well as posts and pages that aren’t following the rules completely. If the search engine algorithms determine that your content is spam content, they will de-index not only your pages but also your entire website, resulting in a loss of ranking and traffic. You must follow these guidelines if you want to have your content ranked higher on search engines without violating these guidelines.
Why Should You Be Concerned About It?
In order to be successful in online marketing, you must first understand that time is extremely valuable. It will almost certainly take the same amount of time to create quality content as it will to duplicate content when creating websites in the hopes of ranking them as high as possible on search engines. If you are planning to build a large website, you must take the time to plan everything out in advance of the project. To be effective, you will want to target very specific keyword phrases that will rank easily on the Internet; however, in order to do so effectively, you will need to follow the three rules outlined below in order to avoid any of your content being flagged as spam by the search engine algorithms.
The Fundamentals of Avoiding SEO Spam
The only rules you will need to follow if you want to avoid having any of your content labeled as SEO spam are three simple ones. Using content that cannot be found anywhere else on the Internet, or simply content that you have written yourself, is the first rule of content marketing. Second, it’s possible that you won’t have time to complete this on your own. If that’s the case, you can hire someone to take care of it for you instead. You can outsource your content writing, and as long as you are working with a legitimate individual or company to do so, your content will be unique and cannot be found anywhere else online. You can also incorporate curated content into a portion of your posts, which is the third and final strategy you can employ. This is content that is simply referencing other people’s content, such as using an excerpt from a new story or article that you have discovered online to serve as an introduction and conclusion to content that you have written yourself, rather than creating original content.
One Final Tip
Finally, you must include links to other websites that are currently ranking highly in the search engines in order to avoid the possibility of your content being labeled as spam. Simply perform a search for the same keyword that you are attempting to rank for, and then include a link to the top-ranking website for that term. This will help you rank even higher in search results even faster, and it will also demonstrate to search engine algorithms that you are attempting to provide high-quality content.
By adhering to these three simple rules when creating content and posting it online, you will ensure that none of your content is regarded as junk mail. In fact, by switching things up and including original articles as well as curated content, it will appear much more natural. Additionally, it is recommended that your content be more than 500 words in length. You also need to make certain that you are including keywords that will help you rank higher in search engine results, as well. This information should assist you in achieving top search engine rankings, allowing you to rise to the top of search engine results pages without having to worry about search engine optimization spam.