What is needed in 2021 to Scale The Omni-channel Strategy?

What is needed in 2021 to Scale The Omni-channel Strategy?

What do you think is needed of you to do in 2021 to scale your omni-channel strategy?

Over 74% of the respondents, that are in a Target Marketing research, stated that a consistent omni-channel experience is integral when a product or service is being purchased. According to Google, it states that about 85% of the online users start shopping on one device and then finish the action on another.

It is necessary for the retailers to ride this trend simply by making their online experience integrated and also user-friendly. To profit the ecommerce boom and to beat the competition, brands need to optimize the commerce across channels like the online marketplaces, the social media, the online communities, the alongside brick and the mortar shops.

Unify your customer and product data
Brands simply need a single platform for all their sales channels and their inventory. The main challenge that an omni-channel have is to reconcile the data across various channels to create a single view of a visitor’s progress. It may just sound so simple, but about 92% of the companies still encounter difficulties in the accessing, the unifying or the analyzing of their data. The brand’s product and the inventory data should be accurately updated in the real time.

Prioritize mobile shopping experiences
With up to 50% of the global ecommerce sales that is recently happening on the mobile devices, brands need to create a lightning-fast mobile experience. Today, the responsiveness in web and the mobile app is the key to increase consumers. With the growing content centered towards the smartphones and the tablets, consumer experience needs to be fluid and need to be engaging.

Adopt the Headless commerce architecture
The headless commerce structure clearly separates the front end of the online store, separating it from the rest of the website functions. It will allow this architecture to be viewed as a separate parts rather than as a common centralized system. The deliverables, that is managed with the APIs, make a common front-end user interface that intelligently adapts to all of the platforms. Adopting the headless architecture facilitates seamless integration with the third-party tools and the services, personalising the front-end experience.

Enhance click and collect
Brands should try and offer buying options like the buy online, the pick-up in store (BOPIS) and the reserve-online, the pick-up in store (ROPIS). While the customer will pay for the online purchase before they pick it up in the store in the first case, they book the product online and then they pay for it in the store, in latter. These services offer the opportunity for making an additional in-store sales. In line with the concept of the cross-selling and the up-selling, the complementary products or a higher range of product than the one that was chosen online by the customer can be proposed.

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