How omnichannel marketing is becoming the new norm

With the changes of times, the consumer behavior has also drastically changed so to offer an impeccable user experience, the brands need to rely on the omni-channel marketing.
Despite the growing need of the omni-channel marketing, most of the brands have woefully failed to formulate an effective strategy.

Despite the need that is growing about the omni-channel marketing, most of the brands have also on their end failed in the formulating of an effective strategy.

The digital experience, in the face of the on going pandemic, has become a part and a parcel of shopping. Brands are now focused on delivering to the increasing expectations of the seamless and the intuitive digital presence across various platforms, are now seeing greater returns. Undergoing a major digital transformation is, therefore, very critical. Implementing a seamless customer experience across all the various platforms and devices, amplifies the lifetime value of your customers.

The digital marketing agency will be an enhancement to a company’s ROI and save the spending and resources on hiring an in-house team. How digital marketing agencies are helping businesses get noticed. Few of the brands, through their campaigns or through their initiatives, have also stood out in this period in terms of being pretty authentic, in terms of being relevant, smart and also compassionate.

Challenges that are faced in implementing the omni-channel marketing initiatives

The Omni-channel marketing strategies gives help to consumers in receiving a more personal and streamlined experience in terms of the design or the e-commerce. However, the implementation of the omni-channel marketing initiatives in India is still fraught with some issues.

Disparate technology platforms: The adoption of the disparate platforms for communications, the time tracking, the work management, the storage and performance tracking, can be costly. It also can cause confusion, since finding of information scattered everywhere in multiple places is difficult. This intensifies the need to call for a single platform.

Incomplete data across all channels: Creating an omni-channel customer experience will require data from “different channels“. However, the existing data is often times obsolete, duplicate, it is contradictory, inaccurate or it is incomplete. For you to ensure its accuracy, the businesses must adopt a unified data collection system.

Lack of omni-channel marketing strategy: Despite the growing need of the omni-channel marketing, most of the brands have failed to formulate an effective strategy. For a robust omni-channel strategy, the critical awareness of targeted audience is very necessary. Brands should know where their audience spends most of their time and how they are interacting with their favorite brands. A personalised experience that we note is an integral omni-channel marketing strategy.

Technology or software limitations: For an ideal omni-channel retail experience, the brands need to leverage the technologies like the IoT, the Augmented reality (AR), the Virtual reality (VR) and the chatbots. However, most of the brands have a non-agile IT infrastructure. Overhauling the entire IT system and the entire training of the team about recent technologies requires a capital outlay that is beyond just the reach of startups and the MSMEs.

Inability to act on data in real-time: Omni-channel marketing requires the brands to provide an agile and the personalised assistance to the customers in real-time. Many of the brands struggle with that aspect, in so doing causing an unfavorable user experience due to the brand disconnect. It necessitates a strong platform that is very capable of managing multiple channels and also unifying the customer data all for a customised user experience in the real-time.

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