What’s driving the improvement Analysts expect OMCs in India to see a revival in earnings in the second half of FY 2024‑25 (H2) due to…
Merkle Partners with Airship to Launch Mobile Loyalty Accelerator for Salesforce Marketing Cloud
What is the announcement Merkle (a dentsu company and global customer‑experience transformation consultancy) has entered into a strategic partnership with Airship to create a…
How frequency affects open and click rates
introduction Email marketing remains one of the most effective channels for engaging audiences and driving conversions. However, success in this channel relies heavily on strategy,…
Lenox Advisors Appoints Colleen Tinch as Senior Vice President and Head of Marketing
Appointment Details Lenox Advisors, Inc., an affiliate of NFP Corp (which in turn is part of or affiliated with Aon plc in the U.S. broker/insurance…
IRIS Software Group Names Marissa Carlson as Chief Marketing Officer to Drive Growth and Expansion
Key Facts & Announcement According to publicly available announcements, IRIS Software Group appointed Alys Reynders as Chief Marketing Officer on 25 September 2023. (IRIS) The announcement…
Google Unveils Experimental DeepMind AI Tool to Help SMBs Scale Marketing Faster
Key Facts & Launch Overview Google officially announced the tool on October 28 2025. (blog.google) The tool is a public‑beta experiment, currently available in English in…
Why Modern Advertisers Should Reconnect with Broadcasters in the Digital Marketing Era
1. Context & Why This Matters Over the past decade the advertising industry has shifted heavily into digital: programmatic display, social, mobile, search. However,…
New Business Email Protection Technology Blocks Phishing Attack Behind NPM Breach
What happened On 8 September 2025, threat actors launched a sophisticated phishing campaign targeting developers in the npm ecosystem, notably the maintainer account of “qix” (Josh…
The role of storytelling in email engagement
introduction In today’s digital landscape, email remains one of the most effective tools for brands and organizations to communicate with their audience. Despite the rise…
How to balance automation and human touch in email marketing
Introduction In the ever-evolving landscape of digital communication, one marketing channel has stood the test of time: email. Despite the rise of social media, influencer…
The Ideal Delivery Rate, Open Rate, and Click Rate in Email Deliverability – 2025 – Till Date
Outline Section I: Email Deliverability Introduction Section II: Ideal Delivery Rate Section III: Ideal Open Rate Section IV: Ideal Click Rate Section V: How to…
Step-by-Step: Adding an Email Account to Apple Mail on Mac or iPhone
. Part 1: Add an Email Account to Apple Mail on Mac Step 1: Open Apple Mail Click the Mail icon in the Dock or…
UPenn Email Breach Sends Offensive Messages to Students and Alumni
What exactly happened In late October 2025, emails were sent to students and alumni from addresses appearing to be associated with Penn’s Graduate School of…
Inside the Controversial Andrew–Epstein Email Exchange
Prince Andrew, Duke of York — the controversial email exchange with Jeffrey Epstein Full details of the email exchange Here is a detailed breakdown of…
183 Million Email Passwords Leaked — Find Out If Yours Is at Risk
What happened A dataset involving approximately 183 million unique email accounts + passwords has been publicly identified. (NDTV Profit) The data includes email addresses, their associated…
Sublime Raises $150 Million to Drive Next-Gen Agentic Email Security
What was announced Sublime Security announced a $150 million Series C funding round, led by Georgian, with participation from Avenir, 01A, plus existing backers Index Ventures, IVP,…
Adidas Argues in Appeal That Thom Browne’s Email “Error” Constitutes Misconduct
Background to the case adidas sued Thom Browne in the U.S. (and is continuing to pursue related litigation) over Thom Browne’s “four‑bar” stripe design, alleging it…
40 Billion Records Exposed in Latest Email and Marketing Data Breach
What happened A publically accessible, unencrypted and non‑password‑protected database was discovered, containing approximately 40 billion records (≈ 13.4 terabytes) of data linked to a marketing & email‑automation…
Top 10 Email Marketing Tools for Financial Services in 2025
What financial services firms should look for When selecting an email marketing tool for financial services (banks, wealth managers, advisors, insurance firms, etc.), some…
Beyond the Gateway: How to Protect Financial Data from Internal Email Risks
Full Details & Context Why this matters in the financial sector Email is a critical channel in financial services: for client communications, regulatory filings,…