Because it generates so much money for your company, email marketing can be an exciting channel. If you put money into email marketing, you can anticipate a return on investment of 42 times what you put in. So, in order to re-inject some excitement into your email marketing, let’s discuss some ways in which you can turbocharge your efforts.

• Find lost customers again with verified offers
• Guarantee that your emails are optimized for mobile use
• “Personalization” is the name of the game

Find lost customers again with verified offers

Customers frequently abandon their online shopping carts, which results in lost revenue. An abandoned cart email can be used to recover lost sales from customers already in your database. However, retargeting ads can only be purchased if the user wasn’t logged in, and these don’t have a reliable return on investment.

Guarantee that your emails are optimized for mobile use

Mobile devices are increasingly being used to read emails. Just making sure your emails are mobile-friendly isn’t enough anymore. It needs to be created with mobile in mind, with desktop optimization as a secondary consideration.

As a result, you may need to reconsider some of your current strategies. Studies have shown, for instance, that mobile email readers click less frequently than desktop users. Given the constraints of the mobile experience, this makes a certain amount of intuitive sense.

This could lead you to purposefully create emails with fewer links and CTAs. In some cases, being limited in the number of clicks you can make within an email is a good thing, as it makes you prioritize those that will have the greatest impact on your business.

“Personalization” is the name of the game

On a daily basis, most people receive over a hundred emails. The best way to get your emails read in today’s overflowing inboxes is to add a personal touch.

As with any endeavor, you can ease into the process of customization. Perhaps you can simply address them by name in the email’s subject or body. Missing their name? It’s acceptable to refer to something they’ve bought or expressed interest in just recently.

As you collect more first-party data, you can refine the level of personalization in your email communications. Items from their wishlist, links to previously visited pages, and more can all be incorporated.

Individualization is also beneficial. An email with a personalized subject line has a 50% higher chance of being opened than one with a generic one.