1. Use marketing automation to send holiday emails The best way to increase email open rates and engagement is to target the right people at…
Email Marketing
The Purpose of Email Validation Tool
Every marketing campaign needs an email validation tool. The key to effective email marketing is email deliverability. Sending messages to invalid email addresses repeatedly is…
Why and when should you use email scrubbing?
Email scrubbing helps you maintain a healthy subscriber list. Let’s say it has invalid addresses or subscribers who no longer want to hear from you….
What you need to know about Dynamic Email Content
Dynamic email content changes based on the recipient’s behavior, demographics, history, or preferences. It is a mass message that speaks directly to users based on…
Getting ready for the sales season with email marketing
Black Friday, Cyber Monday, and Christmas are just a few of the biggest shopping events of the year. These are traditionally the most profitable months…
Top 6 Best Free Email Validation Tools
Are you in need of email validation tool? You have come to the right place. Simply lets walk down the aisle together and you will…
Email Marketing and Spam Laws
Every year, governments tighten anti-spam laws. New restrictions mean tougher penalties for lawbreakers. In this article, we’ll review spam laws both nationally and internationally. And…
Email Guidelines You Need to Follow
For those new to email marketing (or even those who have been doing it for a while!) there may be some rules and regulations that…
How to Create Effective Campaigns
You put your heart and soul into marketing and hope for the best. But are you making the most of your campaigns? To increase campaign…
3 Email Security Threats Digital Marketers Should Know
Cybercriminals use phishing, impersonation, account takeovers, and attachment-based threats. Digital marketers are ecstatic at the prospect of 4.6 billion global email users by 2025. Email…
The Best Branding Strategies For Your Company
Numerous brands are used to achieve business objectives. Choosing the right strategies is crucial. Follow these steps to find your business’s best approach. 1. Identify…
4 Vital Ways No-Reply Emails Hurt Marketing
Nobody wants to hear about your brand or why they should use your products or services. They will engage with you if you first connect…
Becoming a Great Partner
Building co-branded partnerships has many advantages, including lower marketing costs, larger audiences, and the ability to quickly build relationships with new leads. That’s why forming…
What Your Sales Team Should Be Doing
Your sales team is vital to your company’s overall success. Sales are responsible for promoting your brand identity and maintaining high levels of trust with…
Factors That Can Help You Determine Your Email Deliverability
Email deliverability issues can cost brand money by sending emails to spam folders or blocking them entirely. While deliverability may seem uncontrollable, inbox placement is…
Four Risky Corporate Email Mistakes
Onboarding typically includes signing an employee handbook that includes acceptable technology usage policies and guidelines. Details often contain policy restrictions regarding unacceptable email usage. They…
How to Segment Your Market Well
One of the biggest marketing mistakes business owners and startup founders make is not performing a 360-degree marketing analysis. You must define your customer segments…
The Reasons Why Print Is Still Effective at Engaging Customers in a Digital World
In recent years, many businesses have made the decision to completely migrate their marketing, advertising, and communications to the internet, opting for the convenience,…
Tips for Finding CEO and CFO Email Addresses
Have you ever wondered why your painstakingly crafted marketing message has been ignored? It could be that your lead search isn’t returning accurate data. It’s…
How to Improve Email Marketing Results
But how do you know if your email marketing campaigns are working? Here are 7 proven ways to improve your email marketing results every…