What is Email Automation?

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Email automation is a way to use marketing tools to send messages to people automatically based on what they did or didn’t do.

When you use marketing automation software, you can use email marketing to build stronger relationships with your current customers, connect with new subscribers, and make the most money possible from email.

You can automatically send the right messages to the right people at the right time, instead of sending a marketing email every time you want to talk to a customer.

  • Benefits of Email Automation
  • Best Email Marketing Automation Tools
  • Check emails before you send them
  • Conclusion

Benefits of Email Automation

Robust email automation software is used to automate email marketing in order to keep your customers interested and increase customer loyalty. After using best practices for email list management, you should use email automation to tell a story to your customers. This turns email marketing into a conversation between your brand and the customer.

Email automation has a number of benefits, such as:

  • Sending potential customers a personalized email
  • Setting up triggers to send an automatic email to your subscribers
  • Getting users more involved by staying in touch with them all the time
  • Making your marketing team more productive by taking care of your email program for them
  • Sending marketing emails automatically to each new subscriber
  • Getting people to read your blog post

Best Email Marketing Automation Tools

Using the wrong email automation tools can hurt how well your email campaign works. Imagine that your customers got an email with the merge tag “First name” instead of their real first name. Software bugs can make the difference between a customer clicking the “spam” button or converting.

Here is a list of easy-to-use email marketing tools that have been tried and tested:

1. Encharge.io:

This email automation software is best for startups and small businesses that want to send automated emails based on user data from your website, your product, and your marketing stack. Compared to Active Campaign, this is a more affordable choice.

2. Active Campaign:

Larger businesses tend to choose Active Campaign. With this email marketing automation software, you can set up an automated welcome series of emails, divide your contacts into groups, or use simple workflows to automate the marketing tasks that no one has time for.

3. Klaviyo:

Klaviyo is the last (but definitely not the least) piece of email marketing automation software on our list. This software improves your email marketing by giving you pre-built common eCommerce flows, a drag-and-drop editor, A/B testing, and the ability to add SMS to your marketing automation.

Check emails before you send them

Run a deliverability test to make sure your automated emails get to the inbox of the person you sent them to. The Inbox Email Tester from GlockApps tells you where your email is in each different mailbox provider’s system. It also checks your IPs for blacklistings and your email authentication. We also tell you how to improve your emails so that they are more likely to be delivered.

Conclusion

Email marketing is hard and takes a lot of time, but the development of software to automate it has helped both the email industry and marketers a lot.

Email marketers have used automated emails to boost sales by sending well-written messages to a large number of people. As a company grows, it gets harder and harder to personalize emails.

As long as you try to understand what your customers want, email marketing automation will make your life easier. Leaning on the power of automated emails that can be personalized can help email marketers do their jobs better and meet the needs of their customers at the same time.