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Because every business has a unique collection of clients, there is no universal formula for creating the best website, copy, or product. To determine which website design, copy, or product feature will work best for your firm, you must first identify your target demographic.

The finest A/B testing tools will help you optimize your website design, copy, and product are identified below.

  • Google Optimize
  • Freshmarketer
  • Optimizely
  • Omniconvert
  • Crazy Egg
  • Tasty
  • Convert
  1. Google Optimize

Brands can use Google Optimize’s tools to improve their website’s performance. Their A/B testing tool, in particular, goes beyond the norm. Users can test many versions and run:

  1. Freshmarketer

Freshmarketer, the marketing arm of Freshworks, is a conversion rate optimization tool that supports A/B and split URL testing. In addition to testing, targeting, and validating trials, their A/B testing tool can interact with Google Analytics and track revenues.

With Freshmarketer’s Split URL testing tool, you can test many URL variants, convert winning test variations into real web pages, and track the efficacy of your web design with heatmaps for each variation.

  1. Optimizely

Optimizely is a digital experimentation platform for marketing, product, and engineering teams. Using their robust A/B and multi-page experimentation tool, you may test several variables of your site design on one page.

Optimizely also supports dynamic websites, ad campaigns, geography, and cookies, as well as experiment segmentation by device, browser, and campaign.

  1. Omniconvert

It’s a CRO platform with A/B testing, survey, personalisation, overlay, and segmentation features. Their A/B testing solution works on PC, mobile, and tablet. You can also use Frequentist or Bayesian statistics to validate your tests and use winning A/B test versions as controls for future experiments.

Omniconvert’s segmentation tool combines with A/B testing to test over 40 segmentation factors, including Geolocation and ad traffic. This improves the user experience, product features, and content engagement and conversion.

  1. Crazy Egg

Crazy Egg provides A/B testing, heat mapping, and usability testing solutions for websites. Its A/B testing tool allows you to test variations of every page on your website simply adding one line of code to each page.

Crazy Egg also allows you to create A/B tests without coding knowledge, sends additional traffic to the winning variant, and provides straightforward conversion tracking and reporting tools. Crazy Egg is a great tool for small businesses.

  1. Tasty

With AB Tasty’s visual editor, your team can create and conduct A/B tests, split testing, multivariate tests, and funnel tests. You may also use advanced targeting to test by URL, geolocation, weather, and more. AB tasty provides real-time reports that show your tests’ confidence levels. This allows you to make quick decisions.

  1. Convert

Convert is an A/B testing and web personalisation platform trusted by brands like Sony, Unicef, and Jabra. This software also has powerful segmentation tools based on historical behavior, cookies, and JavaScript events.

Convert may also report on the performance of your variations, from clickthrough rate to return-on-investment. It also offers numerous integrations with third-party applications including WordPress, Shopify, and HubSpot. Convert is great for startups.