Digital marketing is a broad term that encompasses all marketing activities conducted via digital channels. A mobile phone is a digital marketing channel.
Digital marketing includes email marketing, content marketing, blogging, mobile marketing, search engine optimization (SEO), and social media marketing. Most marketers are unaware that digital marketing can be extended to non-internet channels like television, SMS, and radio.
When compared to other marketing channels, digital marketing emphasizes dialogue, whether it is between a customer or a group of people and the brand. Because there are over 3.6 billion internet users worldwide, effective digital marketing can connect a business to a large number of potential customers.
Using effective digital marketing and digital marketing channels can be more beneficial than using traditional marketing channels.
What Are Digital Marketing Channels?
Now that we know what digital marketing is, let us explain how it works and how it can benefit your company. Here are the top 10 digital marketing channels for marketers.
1. Content Marketing
Content marketing is a great type of indirect digital marketing. Almost every business builds brand awareness and promotes its products and services. In content marketing, businesses create brand awareness through relevant and informative content.
Videos, blogs, e-books, social media posts, brochures, case studies, infographics, and templates are all forms of content marketing. These are just a few examples of popular web content. The goal of content marketing is to create content that customers want to read and that influences their purchasing decisions.
2. Search Engine Marketing
The names SEM (search engine marketing) and SEO (search engine optimization) are often confused. Both work with search engines like Bing or Google. But they are very different and every marketer should know about them.
3. Search Engine Optimization
SEO, or search engine optimization, has been the marketing buzzword for a decade for many reasons. Nearly 90% of online experiences begin with searches on search engines like Google and Bing. Thus, search engine marketing is vital in driving organic search traffic.
Marketers can use SEO to rank their business on the search results page (for example Bing, Google, and more). You can use the most important keywords to increase traffic to your website. Surprisingly, over 63,000 searches occur every second.
4. Social Media Marketing
As the name implies, SMM involves using high-quality content across various social media platforms to promote a business. The social network has long dominated digital media, attracting millions, if not billions, of internet users worldwide. This makes it a major traffic generator.
5. Email Marketing
The most effective and popular digital marketing method is email marketing. Here is an example of how effective marketing email can be:
Email marketing is one of the best ways for marketers to promote their business, products, or services, build relationships, and get valuable customer feedback. Building a well-researched email list and creating interactive email marketing content that targets your audience is the easiest way.
6. Instant Messaging Marketing
You probably think of instant messaging as a way to connect with friends and family, but have you considered it as a business tool? Like email marketing, instant messaging can be used to reach your target market. This can be used to fill out surveys or as a promotional tool.
Because instant messaging is one-on-one, marketers must approach this form of marketing differently than other online forms.
7. Influencer Marketing
The term influencer is new, but the concept is not. It refers to a social media content creator who works for a specific community or niche. Although these influencers are not well-known celebrities or endorsers, they can still be used as a marketing tool.
8. Video Marketing
Video marketing is one of the most effective online marketing tools, but it requires skill. Most customers want to see videos from their favorite brands, so using this tool effectively can help grow the business.