Not sure what to write today? It’s natural to feel like you’ve covered every possible niche topic after a long blogging career. You’re out of blog post ideas, and no matter how hard you brainstorm, nothing comes to you.

You have wonderful news if you are going through the same thing. Your Google Analytics report might help you decide what to write about next.

Most marketers use web analytics to assess content quality and user behavior. But few utilize it to design their material. Users’ interests and requirements can be easily understood through user behavior analysis. The data can then be used to generate blog post ideas.

But how can you do that for content topics? Let’s see.

1. Look for popular blog posts

Find your best-performing blog posts in your analytics statistics for more content ideas. Identifying the most engaged post can reveal the types of content that are already working for you.

Now that you know your readers are interested in such themes, you may write more about them. You can use these blog entries as templates to create additional comparable content. You can also just think of your best-performing blog posts. What are some examples of yoga positions for XYZ? When is the best time to practice yoga? What are the health benefits of yoga?

You can even mix two best-performing posts to see if you can come up with any new topic ideas.

2. Use Google Search Console Reports

The Google search console report in Google Analytics provides information on how visitors found your site. Using such data, you may discover the search phrases that drove website impressions and clicks.

Using the search console report, you can determine the user’s intent when they arrived on your site. This can be to discover a product review or a tutorial on how to utilize it.

Knowing this helps you produce topic ideas that cater to your target audience’s search intent. So your search console data can assist you come up with content ideas for your blog that your users would adore.

3. Identify Keyword Intent

Google Analytics is a fantastic tool for understanding user search intent. Viewing your Search query reports is simple. Visit Acquisition > Search Console > Queries.

You’ll discover relevant keywords here.

Now you can find out which keyword type best suits your business. Knowing that will help you create content that converts faster.

4. Tracking of Outgoing links

Tracking your outgoing links is another great technique to learn about your visitors’ reading preferences. This will show you where your visitors go after leaving your website.

Examine the external resources’ subjects. You can use them to inspire new blog article ideas. But there’s a catch. Analytics does not track outbound links by default. But MonsterInsights can track such linkages. This plugin is free and very simple.