The number of people on your email marketing list grows over time, and each message you send has a greater potential impact on your company. Here are four suggestions for increasing the number of people who subscribe to your newsletter.
1. Collect email addresses from anywhere and everywhere
The most straightforward method of expanding your email list is to simply invite people to join.
Place sign-up forms in strategic locations throughout your website, such as the header and footer of your website, the sidebar, and throughout your blog posts.
You can also try out pop-up boxes to see how they work. Forms that appear in the middle of users’ computer screens after they perform specific actions, such as scrolling down web pages, are known as pop-up windows.
During the checkout process, the majority of e-commerce businesses collect email addresses. A fantastic list-building technique, this will allow you to keep customers updated on order statuses in the short term, while also sending them marketing messages in the long term. SaaS companies can accomplish the same goal by collecting the email addresses of visitors who sign up for a free trial.
It goes without saying that list-building isn’t just for digital-only businesses. In the case of a brick and mortar store, create a sign-up sheet and place it near the register. Each week, transfer the email addresses from the sign-up sheet to your email marketing software.
2. Provide incentives to people who sign up for your mailing list
Here’s the thing: Even if you ask people to subscribe to your email list on a consistent basis, the majority of them will not do so unless you provide them with a compelling reason. It is for this reason that you must provide an incentive. There are a plethora of options for accomplishing this. You could, for example, make the following offer:
Downloadables: A downloadable resource is any resource that can be downloaded in exchange for the provision of an email address. Downloadables that are effective address specific problems and provide quick solutions to them.
The most common examples are ebooks and white papers, but other types of content such as templates, checklists, and exclusive videos are also popular.
Discounts: Many retail and ecommerce establishments provide one-time percentage discounts to customers who sign up for their email list. What we’re talking about is something like this: “Join our mailing list and receive 15% off your first order.”
These promotions are successful because we all enjoy saving money, especially on items that we intend to purchase in the future. It’s not as common in the B2B world to use discounts to encourage email signups, but they can be effective for B2B products with a short sales cycle.
Free tools: If you have the ability to do so, consider offering a free tool to your audience that they can access after providing you with their email address. For instance, the free SEO data provided by Ubersuggest serves as a good illustration.
Email courses: An email course is similar to an online course, with the exception that lessons on specific topics are emailed to subscribers at predetermined intervals rather than being delivered online. They enable businesses to provide value while also developing relationships. They also don’t necessitate elaborate design—plain text messages are frequently effective—and can be automated.
By assisting your audience in achieving a goal, you will establish yourself as a reliable resource, increasing the likelihood that they will be more receptive to product offers in the future.
Keep in mind that if your lead magnet isn’t truly beneficial, users will be reluctant to provide their email address in order to receive it.
3. Make effective use of social media
Although we previously discussed the dangers of relying solely on social media, this does not imply that you should avoid using these platforms altogether. They can be beneficial, especially when used to compile your own list of contacts. Here are a few examples of how you can use social media to increase your number of subscribers:
- Create a call-to-action button on Facebook: Facebook allows page administrators to include call-to-action buttons on their Facebook pages. One of these buttons allows companies to collect email addresses from visitors to their website. Include one on your page to aid in the generation of subscribers.
- Promote your lead magnets on social media: You can also promote your lead magnets on your social media pages. Include a link to your gated ebook, free email course, or special discount offer in your message. Then sit back and watch as your followers click on it and sign up for your mailing list.
- If you’re looking to do something different with your list-building efforts, consider promoting a giveaway or contest. Promote a giveaway or contest in which people can participate by providing you with their email address to be entered. If your prize is sufficiently enticing, you will attract subscribers.
In today’s world, social media is an extremely valuable tool, especially when it comes to growing your email list. Use these suggestions to connect with new subscribers on social media platforms such as Facebook, Instagram, Twitter, and others.
4. Produce outstanding email content
Finally, but certainly not least, create amazing email content that your audience will enjoy reading and responding to. If you do, your subscribers will continue to subscribe to your newsletter. This is critical because the average email list degrades by 25 percent per year on the average. If your subscribers don’t stick around, you won’t be able to build a successful email list.
Subscribers who are pleased with your emails are more likely to forward them to their friends, family, and colleagues, exposing your brand to a larger number of people who may become subscribers as a result.