Implementing the LinkedIn Insight Tag using Google Tag Manager is a great way to track and optimize your LinkedIn advertising campaigns. Here’s a concise step-by-step guide to help you get started:
1. Set up your LinkedIn Insight Tag:
- To begin, log in to your LinkedIn Campaign Manager account. Navigate to the Insight Tag section, which can be found under the Account Assets tab. Here, you’ll find instructions on how to generate your unique Insight Tag code. The Insight Tag is a small snippet of JavaScript code that needs to be placed on your website to track LinkedIn ad conversions and optimize campaigns.
2. Set up Google Tag Manager:
- If you haven’t already, create a Google Tag Manager account at https://tagmanager.google.com/. Once you’re logged in, create a new container for your website. A container is a snippet of code provided by Google Tag Manager that needs to be placed on all pages of your website.
3. Create a new tag in Google Tag Manager:
- In your Google Tag Manager container, navigate to the Tags section and click on “New”. Give your tag a descriptive name, such as “LinkedIn Insight Tag”. Choose the tag type as “LinkedIn Insight Tag”.
4. Configure the LinkedIn Insight Tag in Google Tag Manager:
- In the tag configuration, you’ll need to paste the LinkedIn Insight Tag code that you obtained in step 1. Simply copy the code from your LinkedIn Campaign Manager account and paste it into the appropriate field in Google Tag Manager. This allows Google Tag Manager to fire the LinkedIn Insight Tag on your website.
5. Define the trigger for the LinkedIn Insight Tag:
- A trigger determines when the LinkedIn Insight Tag should fire. In the Triggers section of Google Tag Manager, you’ll need to create a new trigger. Choose the appropriate trigger type based on when you want the LinkedIn Insight Tag to fire. For example, you can set it to fire on all pages of your website or on specific pages where you want to track conversions.
6. Attach the trigger to the LinkedIn Insight Tag:
- After creating the trigger, go back to the Tags section in Google Tag Manager and edit the LinkedIn Insight Tag you created in step 3. Select the trigger you just defined and save the changes. This associates the trigger with the LinkedIn Insight Tag, ensuring that it only fires when the specified conditions are met.
7. Publish your changes:
- Once you have set up the LinkedIn Insight Tag and associated trigger in Google Tag Manager, click on the Submit button in the top-right corner of the interface to publish your changes. This makes the updated container live on your website.
8. Test the implementation:
- After publishing, it’s important to test the implementation to ensure that the LinkedIn Insight Tag is firing correctly. Visit your website and use a browser extension like the LinkedIn Insight Tag Helper to verify that the tag is working as expected. The helper extension will show you whether the tag is firing and if any errors are occurring.
By following these steps, you have successfully implemented the LinkedIn Insight Tag using Google Tag Manager. This implementation allows you to track and measure the performance of your LinkedIn advertising campaigns more effectively, enabling you to optimize your campaigns and drive better results.