Marketing Your Airbnb with Email Automation

Did you know that, according to Business of Apps, Airbnb generated more than $3 billion in revenue last year? If not, you should be aware of this fact. Additionally, this extremely popular hospitality option had 150 million users in 2018 and over 190 million bookings in 2020, making it the most used hospitality option on the planet.

If you provide accommodations through Airbnb, you must employ all of the appropriate marketing for Airbnb strategies to maximize your revenue.

You may, on the other hand, be unsure of how to get started. When it comes to marketing your Airbnb, you have to think about things like digital marketing, branding, social media posting, and sending out emails to potential guests.

When it comes to developing your Airbnb marketing strategy, it can be overwhelming.

Continue reading to find out more.

Creating an Email List

Before you can use email automation to market your Airbnb, you must first create an email list of interested guests. A lack of customers to send your email newsletter to means that you will be unable to get your marketing campaign off the ground in the first place, which means that you will fail.

While there are a few tricks you can use to build your email list, such as asking your guests to provide their email address in a message or writing it in a guestbook at your home, there is another strategy you can use to build your email list.

Creating a call-to-action (CTA) on a landing page of your website is something you can do. Do you run an Airbnb business but do not have a website? You should absolutely do so, as it will aid in the development of your brand and the acquisition of more attention from customers.

Once you have a website up and running, you can start creating landing pages. These are the pages that your customers are directed to after which they are asked to complete a specific action on your website. Call to action (also known as a CTA) is a phrase that should be used to encourage your customers to subscribe to your email list.

A CTA page, on the other hand, must have excellent copy and design. Vertical Response can be of assistance in this situation. They provide CTA page designs that are simple to customize to match your brand and cater to your customers’ preferences.

They’ve been optimized to make it as simple as possible for you to obtain your lead information.

Make It Personal

When you are advertising your Airbnb, you should personalize the emails that are sent out automatically after someone has expressed interest in or stayed at your Airbnb. This will give your guests the impression that you are concerned about them, and they will choose your Airbnb over another.

Making emails you send more personal is much easier now that you have email marketing software. This is due to the fact that whenever someone interacts with your email newsletters, they collect information about the customer.

Information about your guest’s location, whether or not they have opened the email, what they have clicked on within the email, and what type of device they are using are all included in this data.

Once you have this information, you can personalize the emails you send to your contacts.

Furthermore, you can customize the emails to reflect both your company’s brand and the aesthetic preferences of your customers.

Create an Email Campaign

If you want to successfully advertise your Airbnb, you must first create an email campaign in which you send emails to your Airbnb customers at various stages of the advertising process. You will be able to keep them engaged and turn them into repeat customers in this manner.

For example, you could create a welcome email that you would send to every customer who signed up for your newsletter after they purchased something from you.

If you’re offering discounts, hosting Airbnb activities, or simply want to get your reservations in for the fall and winter, you should create a campaign to promote it. While the off-season is a good time to remind past guests about your Airbnb, it is also a good time to advertise your Airbnb.

Of course, you should send an email to any guests who have checked out of your Airbnb so that you can express your gratitude for their time there.

When you consider the number of emails you have to send and the specific order in which they must be sent, it may appear that this is an overwhelming task to undertake. The use of email marketing software, on the other hand, makes it simple to create an automated email campaign.

Following the initial setup, you will no longer be responsible for sending out the emails.

Your guests will receive emails when they are supposed to, which will ensure that they think of you first when they are considering spending another vacation in your area.

Send Customer Surveys

By sending customer surveys to your customers, you are achieving a win-win situation. If you ask past guests what they liked and didn’t like about their experience staying at your Airbnb, you can use that information to improve their stay the next time they come.

Additionally, you can request permission to make the survey results available to the general public. It is possible to advertise what people enjoyed about their Airbnb experience in this manner.

If you include a section in the survey where people can leave comments, you will be able to include positive responses on your website as well as negative ones.

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