About Pinpointe

For marketers, email marketing products are critical, and Pinpointe is the market leader in this space. The extremely user-friendly interface simplifies the process of creating, measuring, and optimizing email campaigns and newsletters. Pinpointe has a package to suit any business’s needs, regardless of its size or type.

Features and Functionality

Pinpointe provides both versatility and efficiency. There are three distinct methods for initiating an email campaign:

1. Utilize the drag-and-drop campaign builder, which is incredibly intuitive and user-friendly.

2. Create an email from scratch using the WYSIWYG (“what you see is what you get”) editor, or use one of the thousands of available email and newsletter templates.

3. Create an email campaign using your own customized HTML code.

Bounce processing

Marketers who repeatedly send email campaigns to “bad” or “undeliverable” email addresses risk being blocked by ISPs. Pinpointe enables users to manage bounced emails. When an email is bounced, Pinpointe automatically recognizes it, flags it as a “bad” email, and removes it from your campaign list.

Global and local block lists

Pinpointe simplifies the task of managing global and local block lists. Your lists are constantly updated via feedback loops, ensuring that subscribers who report your emails as ‘junk’ are immediately removed.

Website integration

Whether you’re adding a lead capture form or a “forward to a friend” form, Pinpointe makes it incredibly simple and efficient to integrate your email marketing with your website. This enables it to communicate easily with prospects or customers who are interested in your website.

Real-time heat maps and website analytics

Pinpointe’s software suite includes real-time site tracking and analytics, which elevates email marketing to a new level. This provides you with an aerial view of your customers’ and prospective customers’ activities. You can easily integrate with Google Analytics and receive campaign reports, as well as gain insight into bounce and SPAM activity and view click-through details.

Templates

One of Pinpointe’s most significant competitive advantages is its expansive library of mobile-friendly, rigorously tested email templates. Utilizing these templates, creating email campaigns, and sending newsletters is as simple as clicking a few buttons.

Today, the vast majority of emails are opened on mobile devices, and Pinpointe’s mobile-responsive templates make it simple to communicate with your customers on their preferred device. Users can choose from over a thousand templates. The promotional campaign and email newsletter templates are highly customizable and feature a modern and aesthetically pleasing design.

Ease of Use

Using Pinpointe, creating an email campaign is a breeze. You can easily customize font colors, sizes, layouts, and title sizes using their simple tools. Additionally, adding social media links, buttons, or embedding videos into your newsletters or campaigns is quite simple. There is a learning curve associated with the form creation (for example, the sign-up) form, but it should take the average user less than a day to become familiar with it.

Customer support

Customer support representatives at Pinpointe can be contacted via chat or email. Additionally, the company knowledge base is extremely beneficial for troubleshooting issues. Enterprise customers can also access phone support. The staff is extremely helpful, and response times are fairly quick.

Plans and Pricing

Pinpointe is available in three configurations: Professional, Enterprise, and Agency. Pricing is determined by the number of active subscribers, and there is a limit on the number of email sends. Prices start at $49/month for 5000 contacts and a monthly send limit of 40,000, and go up to $898/month for 200,000 contacts and a monthly send limit of 200,000. Customers who prepay for six months of service receive a 10% discount. It’s worth noting that both the Enterprise and Agency plans allow for the creation of up to five distinct accounts.

Additionally, there is a plan based on the number of emails sent per month. Simply determine the number of emails you intend to send each month and then purchase email credits in advance. Prices range from $36 per month for up to 5000 emails to $1,199 per month for up to 1 million emails. By prepaying for six months in advance, you save 10% on the service.

If you send emails infrequently, a Pay-As-You-Go plan may be the best option for you. It’s a nimble plan that allows you to purchase any number of credits as needed. This scheme is structured in such a way that the more emails you purchase, the lower the per-email price is. Prices range from $245 for 25k credits to send 25k emails to $2,850 for 1 million emails to send 250k contacts.

Finally

Pinpointe has few competitors when it comes to email marketing tools. As a top-ranked service with superior features such as sophisticated spam filtering, bounce processing, multiple ways to build a campaign, and a massive template repository, Pinpointe can significantly simplify the job of any email marketer. Pinpointe’s email marketing features include drip marketing, advanced segmentation, and behavioral targeting.