Freshmarketer enables marketing teams to deliver more personalized customer experiences across their customer journey. Develop unique buyer experiences by gaining insight into your audience’s behaviour and engagement. You can use AI chatbots to automate interactions with website visitors, segment contacts into lists, use journeys to create targeted, personalized email campaigns, and nurture customers to keep them coming back. With Freshmarketer’s robust campaign analytics, you can gain insights into opens, clicks, and responses to help you improve engagement and generate quality leads for your sales team. Additionally, the self-serve landing page builder and native conversion rate optimization (CRO) assist in accelerating lead generation and conversion.
Features and Functionality
Freshmarketer is a unified platform that includes numerous sales, marketing, and customer service features. It encompasses far more than email marketing and includes intriguing features such as workflows, sales sequences, SMS, and deduplication. Naturally, the necessary email marketing features have not been overlooked.
1. Landing Page Builder
Create, customize, and publish landing pages using an intuitive drag-and-drop builder, all without the assistance of an IT developer or designer. Experiment quickly, iterate, and optimize pages for increased conversions.
2. Device-specific optimization
A sizable portion of emails sent to your contacts will be viewed on mobile devices. Ensure that your emails look good on desktop no longer suffices. Freshmarketer enables you to preview your emails on a variety of devices to ensure they look great before they are sent.
3. Email personalization
One-size-fits-all email blasts are no longer as effective as they once were. They frequently work against your email marketing efforts. Freshmarketer enables you to send targeted emails to different contact segments, customize the time of the email’s delivery, and change the subject line, among other features.
4. Deep email analytics
It provides you with standard information about your email campaigns, such as open rates and click-through rates, but it also goes a step further. Additionally, you can view reports on device open rates, peak times for device opens, and more. You can also create customized reports to view your data.
5. Ease of Use
Freshmarketer is easy to use – the interface is clean and intuitive, making it simple to find what you’re looking for. The left navigation menu provides access to the majority of items. The platform does not require extensive training – particularly if you are familiar with email marketing software. It would not take long for someone to establish themselves and begin engaging prospects or customers. However, there is a quick start guide to assist users in configuring the platform’s most critical areas, and several hints appear as you navigate the platform.
6. Customer support
Freshmarketer’s customer support team is accessible via a variety of channels. According to numerous customers, the company is extremely responsive to support requests and the reps are extremely knowledgeable about the platform.
If you’re looking for a cost-effective, lightweight email marketing platform that includes all of the features you need to succeed, Freshmarketer may be the right fit. Its drag-and-drop editor, device optimization, and custom reports make it an extremely powerful tool for email communication. Additional features such as behavioral segmentation, tracking of site events, and support for REST (representational state transfer) APIs ensure that you have all the tools necessary to optimize your marketing efforts.
Freshmarketer’s developers have done an excellent job of making the software simple to use. Even absolute beginners will find the learning curve manageable, and the majority of users will not become stuck. The pricing structure is reasonable, and the inclusion of an AI assistant is an added bonus. In conclusion, Freshmarketer is well worth checking out.