The term “blog” is derived from the words “web” and “log” or “weblog,” and was eventually abbreviated as “blog.”
When blogs first appeared in the 1990s, they were primarily online diaries in which individuals shared personal accounts of their lives. They have since expanded to include writing and media on a variety of subjects, including news, politics, music, food, and business—there are even blogs about blogging.
As is the case with many new resources, visionary entrepreneurs recognized the blog format as a marketing tool and began utilizing it to provide information and updates to their customers as well as to attract new business. From there, blogging developed into a novel and effective form of marketing.
What is Blogging Marketing?
Blog marketing is the process of utilizing a blog to reach out to your home business’s target market. Initially, business owners kept their blogs separate from their websites, but you can easily integrate the two to make management easier for you and for visitors. Many business owners combine their website and blog on a blogging platform, such as WordPress.
Likewise, as blogging has grown in ease and popularity, many people have built businesses solely through blogging, rather than starting a business first and then blogging. For instance, some food blogs are self-contained businesses.
The Pros of Blog Marketing
By their very nature, blogs are ideal for marketing, as they provide new content to keep readers engaged and facilitate interaction between consumers and businesses. Several additional advantages include the following:
Inexpensive to Start and Run: For the price of a domain name and web hosting, you can have a customized blog marketing setup.
Simple to Use: The majority of blogging platforms are extremely simple to use. You can create a professional-looking blog if you can copy, paste, type, drag and drop, and upload.
Increases Website Traffic: By providing tips, updates, and other new content, you give people a reason to visit and return to your business website, where they can make a purchase.
Increases Search Engine Rankings: Google, in particular, is constantly on the lookout for and ranking new content. As a result, many entrepreneurs utilize blogging solely for the purpose of search engine optimization (SEO).
Enables You to Establish Trust and Credibility: People want to know who they are dealing with. With a blog, you can establish your expertise and provide helpful tips and other valuable information to reassure consumers about spending money on your product or service.
Engages Your Market: While most businesses now engage their customers via Twitter and other social media platforms rather than blogs, blogs enable you to converse with your market. This enables you to develop trust and rapport, as well as to solicit feedback and provide customer service.
Increases Revenue Opportunities: You can accept advertising, promote affiliate products, and obtain sponsors, all of which add additional revenue streams to your business.
The Negative Effects of Blog Marketing
As with anything else in life, blogging can have drawbacks.
Can Be Time Consuming: Creating new content and maintaining your blog can take considerable time. Employing freelancers and a virtual assistant can assist.
Requires a Constant Flow of Ideas: Along with time constraints, one of the most significant challenges bloggers face is coming up with new content ideas.
It May Take Time to See Results: It may take time to build an audience for your blog—you will not always see immediate traffic.
It Must Be Marketed as Well: You’re using the blog to promote your business, but in order for it to succeed, it must be known, which means you must identify your target market and entice them to your blog.
How to Market Your Blog
Creating a blog and utilizing it to promote your business can be accomplished in a matter of minutes. The ongoing management and marketing, on the other hand, will require time.
Create a Blog Marketing Strategy: What will you share on your blog? What are the latest news, tips, and resources available? How frequently will you be updating your blog? (Daily, weekly, or monthly, for example.)
Create Your Blog: Select a blogging platform and configure it, including any customizations necessary for your business. To maintain consistency, use the same logo on your blog and your website (if you have a separate website). If you’re using a free blog platform (which is not recommended for business blogging), point your domain name to the blog to make it easier for consumers to find you.
Increase the Number of Posts on Your Blog Immediately: Readers dislike visiting a blog with only one or two posts. To begin, quickly add ten or more posts and then resume your regular posting schedule.
Market Your Blog: Integrating social media into your blog makes it extremely simple to distribute your blog posts to your followers. Additionally, incorporate your blog into your marketing materials.
Respond to Comments: Keep in mind that blogs are social, and as such, readers will ask questions, provide feedback, and express their opinions. Eliminate spam comments.
Promote Email Signups on Your Blog: Signups are another excellent way to keep people interested in your business coming back to your blog, increasing their chances of spending money with you.