7 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results

The 5-Step Guide to E-Commerce Email Marketing Strategy

If you have a blog, you need to ensure that it works in tandem with your email marketing efforts to serve your audience and help you achieve your content marketing goals. Naturally, your blog posts and email updates should always be timely and relevant to your audience. Additionally, you must ensure that your blog posts and emails are readable across a variety of devices, including smartphones and tablets.
Once these prerequisites are in place, you can use blogging and email marketing cooperatively in the following eight ways to make your business unstoppable:

Make blog posts your cookies
Your job is to train people to open (and read) your emails on a regular basis. Combining your blog content and email campaigns is an excellent way to accomplish this. Remember Sonia’s now-famous advice to treat customers like dogs and provide them with regular cookies?
Here’s the secret: great blog posts make the best cookies in the world. Therefore, whenever you publish a new post, send it to your list.
Consider the following options for emailing your blog’s content to your list:
Utilize your email marketing tool to automatically send your new blog posts to your list. Feedblitz, AWeber, and MailChimp all include RSS campaign functionality that makes this process easy to manage. Simply set it and forget it, and then publish blog posts at your leisure.
When you publish a new post, send a manual email broadcast to your list with a teaser sentence or two about the post. Always include a link on your website to the blog post.
Distribute the entire blog post via an individual email to your list, concluding with a link to the post. If you want to encourage discussion, invite people to leave a comment with the phrase “Join the conversation on the blog” or something similar.
Distribute a weekly, biweekly, or monthly newsletter with links to your most popular blog posts.

Create automated responses to frequently asked questions (FAQ)
Compile a list of insanely useful lessons or answers to frequently asked questions, and then incorporate them into an email autoresponder series. Include numerous links to your foundation blog’s content in your autoresponders.
In addition, if you’re feeling particularly fancy, you can create content categories that correspond to your autoresponders and link to them.

Don’t forget to include footer!
Include an opt-in offer of some kind in the footer of your blog posts.
Prompt your readers to subscribe to your blog in order to receive free updates, a free piece of premium content, or your content-rich monthly newsletter.

Create a content synergy schedule
Create editorial calendars for your blog and email marketing campaigns that are thematically related and synergistic.
If you write a cooking blog and your July theme is kitchen gear and gadgets (as determined by your editorial calendar), then ensure that both your July blog posts and monthly newsletter discuss gadgets.
Your objective is to communicate with your audience in a clear, coherent manner, which requires the use of all of the tools in your content marketing toolbox.

Allow yourself to reintroduce … yourself
Just prior to launching a new product, you can re-energize your list by sending a few pieces of intelligent, well-placed content related to the topic of your product.
This is especially advantageous if you have not been communicating with your list on a consistent basis.
Offer free updates conspicuously
Create a page on your website called “Free Updates” that allows visitors to easily subscribe to your list and receive a free ebook, video, or other piece of premium content.
Then include a link to that page in your site’s navigation bar and make it visible on every page — you never know which page or post on your site a reader will come across first.

Maximize your use of social media
Utilize social networking sites such as Facebook and Twitter to advance your content marketing goals, not just as enjoyable distractions that give the illusion of productivity.
Ascertain that social media platforms are directing traffic back to your content and onto your email list. Social media can be a tremendous asset to your business, but only if you remain focused on your objective.

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