How to use Amazon’s Enhanced Brand Content (EBC) for listings

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What is Enhanced Brand Content (EBC)?

Enhanced Brand Content (EBC) is a feature offered by Amazon that allows brands to create and manage their own content on Amazon. This content can include product descriptions, images, and videos that showcase your brand’s products in a more engaging and interactive way. EBC is designed to help brands build trust with customers, increase visibility, and drive sales.

Benefits of using Enhanced Brand Content

There are several benefits to using Enhanced Brand Content for your product listings:

  1. Increased visibility: EBC allows you to create a consistent brand voice and image across all your product listings, which can help increase visibility and recognition.
  2. Improved conversions: High-quality content can increase customer engagement and conversions, as customers are more likely to trust a brand that presents itself professionally.
  3. Better search rankings: EBC can improve your product’s search rankings, as Amazon’s algorithms favor products with high-quality content.
  4. Brand control: With EBC, you have complete control over the content and messaging presented on your product listings.
  5. Increased customer loyalty: By providing valuable information and showcasing your products in a creative way, you can build trust with customers and increase loyalty.

How to set up Enhanced Brand Content

Setting up Enhanced Brand Content is a straightforward process:

  1. Verify your brand: To use EBC, you need to verify your brand with Amazon. This involves submitting an application and providing documentation to prove ownership of the brand.
  2. Create a brand store: Once verified, you can create a brand store on Amazon. This allows you to manage all your brand’s content and listings in one place.
  3. Create EBC content: Use Amazon’s content creation tools to create high-quality images, videos, and text descriptions for your products.
  4. Add EBC to listings: Once you’ve created EBC content, you can add it to your product listings by selecting the “Enhanced Brand Content” option.

Best practices for creating Effective EBC

Here are some best practices for creating effective Enhanced Brand Content:

  1. Use high-quality images: Use high-resolution images that showcase your products from different angles and in different settings.
  2. Write engaging copy: Use clear and concise language to describe your products and highlight their features and benefits.
  3. Use videos: Videos can be an effective way to showcase complex products or demonstrate how they work.
  4. Keep it concise: Keep your content concise and easy to read by breaking up long paragraphs into shorter sections.
  5. Use consistent branding: Use consistent branding throughout your EBC content, including logos, color schemes, and fonts.

Tips for optimizing EBC for mobile

As more and more customers shop on their mobile devices, it’s essential to optimize your EBC content for mobile:

  1. Use responsive design: Make sure your EBC content adapts well to different screen sizes and devices.
  2. Keep it simple: Avoid cluttering your content with too much text or complex graphics that may be difficult to read on smaller screens.
  3. Use images wisely: Use images that are optimized for mobile devices and load quickly.

Common mistakes to avoid when using EBC

Here are some common mistakes to avoid when using Enhanced Brand Content:

  1. Poor image quality: Avoid using low-resolution or poorly lit images that may appear unprofessional.
  2. Unclear copywriting: Avoid using unclear or confusing language that may confuse customers.
  3. Overcrowding the page: Avoid overwhelming customers with too much information or too many images.
  4. Not optimizing for mobile: Failing to optimize EBC content for mobile devices can lead to poor user experience.

In conclusion, Enhanced Brand Content is a powerful tool that can help you increase visibility, improve conversions, and build trust with customers on Amazon. By following best practices for creating effective EBC content, optimizing for mobile, and avoiding common mistakes, you can create high-quality product listings that drive sales and grow your brand.

Additional Resources

  1. Amazon Seller Central: Learn more about Enhanced Brand Content on Amazon Seller Central
  2. Amazon Seller University: Access online training courses on Enhanced Brand Content
  3. Amazon Seller Forums: Join discussions with other sellers about Enhanced Brand Content

By following these guidelines and taking advantage of Amazon’s Enhanced Brand Content feature, you can elevate your product listings and drive success on the world’s largest e-commerce platform

Categories: Digital Marketing