Sending traffic to landing pages that aren’t optimized for conversion is pointless, even if you have a significant budget for pay-per-click advertising and search engine optimization. If you want a larger fraction of your site visits to convert into leads, customers, and, eventually, paying clients, then your landing pages must include the following aspects.
- A Captivating Title
- An Aesthetically Pleasing Layout
- Strong Call to Action
- Signs of Reliability and Authority
A Captivating Title
It just takes a few seconds for a potential consumer to decide whether or not to continue reading your landing page copy because of the headline. In just a few words, your headline should convey the essence of your offering and attract the reader to read on. Make it short and memorable, and don’t be afraid to try out a few variations on the title to see which one resonates most with your audience.
An Aesthetically Pleasing Layout
Increase conversions by making sure your landing page is visually appealing. Site visitors will not have faith in your business if your landing page appears to have been hastily put together. To add insult to injury, you shouldn’t use any pre-existing templates.
Exposure to these templates causes consumers to resemble one another. You must differentiate yourself from the other candidates. If you want to get the most out of your investment in sponsored traffic, you should allocate some of your marketing budget toward creating a compelling landing page.
Strong Call To Action
To encourage readers to take the desired action, like as making a purchase, calling you, or submitting a contact form, calls to action (CTAs) should be strategically placed throughout your content. Produce engaging CTAs to boost your conversion rate. Many marketers have no idea why their conversion rates are so low because they threw together a lousy call to action. To achieve your conversion goals, you should spend time crafting effective call-to-actions.
Signs of Reliability and Authority
They chase after the common consumer all the time. Around them are advertisements claiming to be the best in the industry. People have a tendency to doubt businesses, therefore it’s crucial that your landing page show them why they can trust you.
Incorporate trust indicators such as the BBB’s stamp of approval or equivalent certifications to bolster your reputation. Customer endorsements and press coverage of your company can also go a long way toward gaining the respect and trust of your target market.
It’s a common misconception that the fewer form fields, the better. If your only goal is to compile an email list, you can get away with asking for just a name and email address. If you want to increase the quality of the leads your business generates, rather than the quantity, prioritize collecting the information that will help you do just that.
If you believe further information, such as a mailing address, is important for a high-quality lead for your business, don’t be afraid to ask for it. Before you go ahead and ask for information, make sure you know exactly what it is you need.