How to repurpose existing content into different formats (e.g., blog post into video, podcast, infographic)

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Repurposing existing content into different formats is a powerful strategy to maximize your content’s reach and engagement. Here’s how to transform a blog post into various formats such as videos, podcasts, infographics, and more:

Step 1: Identify Key Points

Begin by extracting the key points, statistics, and insights from the original blog post. This will form the backbone of your new content formats.

Step 2: Create a Video

  1. Script Writing:
    • Convert the key points and main content of the blog post into a script for the video. Keep the script concise and engaging.
    • Include a compelling introduction and conclusion.
  2. Visual Elements:
    • Create slides or visual aids that highlight important information.
    • Use tools like Canva, Adobe Spark, or PowerPoint to design slides.
  3. Recording:
    • Record the video using a webcam or smartphone.
    • Alternatively, create an animated or voiceover video using tools like Animaker, Powtoon, or Camtasia.
  4. Editing:
    • Edit the video to ensure smooth transitions and clear audio.
    • Add captions, background music, and visual effects to enhance the video.
  5. Publishing:
    • Upload the video to platforms like YouTube, Vimeo, or social media channels.
    • Embed the video in the original blog post for additional exposure.

Step 3: Convert to a Podcast

  1. Script Adaptation:
    • Adapt the blog post content into a conversational script suitable for audio format.
    • Consider adding personal anecdotes or expert interviews for more depth.
  2. Recording:
    • Use a quality microphone to record the podcast. Software like Audacity or GarageBand can be used for recording and editing.
  3. Editing:
    • Edit the audio to remove any errors, add an intro/outro, and include background music if desired.
  4. Publishing:
    • Host the podcast on platforms like Anchor, Libsyn, or Podbean.
    • Distribute to podcast directories like Apple Podcasts, Spotify, and Google Podcasts.

Step 4: Design an Infographic

  1. Outline Key Data:
    • Extract statistics, key points, and data from the blog post that can be visually represented.
  2. Design:
    • Use design tools like Canva, Piktochart, or Adobe Illustrator to create the infographic.
    • Ensure the design is visually appealing and easy to read, with a clear flow of information.
  3. Publishing:
    • Share the infographic on social media platforms, Pinterest, and relevant sections of your website.
    • Include the infographic in the original blog post for added visual appeal.

Step 5: Create a Slide Deck

  1. Content Breakdown:
    • Break down the blog post content into sections suitable for individual slides.
  2. Design:
    • Use presentation tools like PowerPoint, Google Slides, or Prezi to design the slides.
    • Incorporate visuals, bullet points, and short text snippets to make the slides engaging.
  3. Publishing:
    • Share the slide deck on platforms like SlideShare, LinkedIn, and your website.
    • Use the slide deck in webinars or presentations.

Step 6: Develop a Social Media Series

  1. Identify Snippets:
    • Identify key quotes, statistics, and tips from the blog post that can be turned into social media posts.
  2. Design:
    • Create visually appealing social media graphics using tools like Canva or Adobe Spark.
  3. Scheduling:
    • Schedule the posts using social media management tools like Hootsuite, Buffer, or Later.
  4. Engagement:
    • Engage with your audience by asking questions, running polls, or encouraging discussions around the content.

Step 7: Write an Email Newsletter

  1. Summary and Highlights:
    • Summarize the main points of the blog post.
    • Include a call-to-action (CTA) directing readers to the full blog post, video, or other related content.
  2. Design:
    • Use email marketing tools like Mailchimp, Constant Contact, or Sendinblue to design the newsletter.
  3. Sending:
    • Send the newsletter to your email list, ensuring to personalize and segment your audience for better engagement.

Example Workflow

  1. Identify Key Points:
    • Extract key insights from the blog post titled “10 Tips for Effective SEO.”
  2. Create a Video:
    • Write a script based on the blog post.
    • Record and edit a video explaining the 10 tips.
    • Publish on YouTube and embed in the blog post.
  3. Convert to a Podcast:
    • Adapt the content into a podcast script.
    • Record and edit the podcast episode.
    • Publish on Apple Podcasts and Spotify.
  4. Design an Infographic:
    • Create an infographic highlighting the 10 SEO tips.
    • Share on social media and embed in the blog post.
  5. Create a Slide Deck:
    • Design slides for each SEO tip.
    • Share the slide deck on SlideShare and LinkedIn.
  6. Develop a Social Media Series:
    • Design social media graphics for each SEO tip.
    • Schedule posts across platforms like Instagram, Twitter, and LinkedIn.
  7. Write an Email Newsletter:
    • Summarize the blog post and include a CTA.
    • Design and send the newsletter to subscribers.

By repurposing content into various formats, you can reach a broader audience, reinforce your message across different channels, and maximize the value of your existing content.

Categories: Digital Marketing