To set up and manage Facebook Ad Auction Overlap for ad frequency control:
1. Access Ads Manager:
Log in to your Facebook Ads Manager account.
2. Select Campaign:
Choose the campaign you want to work on.
3. Navigate to Ad Set Level:
Click on the ad set you want to adjust.
4. Scroll Down:
Scroll down to the “Ad Delivery” section.
5. Turn on Ad Auction Overlap:
Under “Frequency Control,” toggle on “Ad Auction Overlap.”
6. Set Frequency Cap:
Specify the maximum frequency for your ad to be shown to a user within a specific time period. You can choose daily or weekly frequency caps.
7. Save Changes:
Click “Publish” or “Update” to save your changes.
8. Monitor Performance:
Regularly monitor your ad’s performance to ensure that the frequency cap is effectively controlling ad frequency without adversely affecting reach or engagement.
By enabling Ad Auction Overlap and setting frequency caps, you can manage how often your ads are shown to users, preventing overexposure and ensuring efficient ad delivery.