5 Common Mistakes While Making A Website Mobile Friendly

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5 Common Mistakes While Making A Website Mobile Friendly

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Webmasters are putting in extra time and energy to make their sites mobile-friendly and responsive in anticipation of Google’s soon-to-be-released first-of-its-kind algorithm for mobile-friendly websites. It’s reasonable to be concerned; this update could have a much larger impact than Google’s Panda and Penguin refreshes. Google has released a comprehensive reference book for webmasters who want to understand how to make their site mobile-friendly. This tool aids web developers in making more informed decisions as they construct their sites. Here are five common traps to avoid when creating a mobile-friendly website.

  • Blocked JavaScript, CSS and Image Files
  • Unplayable Content
  • Erroneous Redirections
  • Mobile-Only 404s
  • Apps Download Interstitials

  1. Blocked JavaScript, CSS and Image Files

Most web developers will prevent JavaScript, CSS, and image files from being indexed and rendered. Google says this behavior is inappropriate. Googlebot can’t fully index a site without being able to read its HTML, JS, CSS, and IMAGE files. Blocking Googlebot’s access to your site could cause a reduction in search engine rankings.

What To Do

  • The “Fetch as Google” button allows you to submit files containing Java Script, Cascading Style Sheets, and images for indexing.
  • Ensure that your site is accessible from mobile devices.

  1. Unplayable Content

Google forbids the use of non-supported content types on mobile websites. The incompatibility of photos, videos, and other media could prevent them from playing. Flash videos are the most prevalent type of unplayable media. To put it bluntly, content like this is really irritating and makes for a poor user experience.

What To Do

  • Use HTML5’s standards for animations.
  • Make sure your videos work on all devices.
  • Video transcripts are essential.

  1. Erroneous Redirections

Verify that each desktop URL is correctly redirected to the corresponding mobile URL if you want to use distinct mobile and desktop URLs. It is not acceptable practice to have all desktop URLs automatically redirect to the homepage. It may be challenging to match the URL structure of your desktop site on a mobile device if your URLs are produced dynamically using parameters. Similarly, certain mobile devices may forward conventional website addresses directly to optimized mobile site addresses. On the other hand, this behavior is restricted to specific electronic devices.

What To Do

  • Adjusting your server settings is required to successfully reroute users.
  • If the URL does not automatically transition to a mobile-friendly version, users should be kept on the desktop page.
  • Ensure a mobile-friendly design for your website.

  1. Mobile-Only 404s

There are unusual occurrences where a mobile URL will show an error page even while the corresponding desktop URL loads the right page content.

What To Do

  • Use a mobile-friendly URL that instead redirects to a 404 or soft 404 page.
  • Using the webmaster tool might help you avoid this problem by notifying you of any blunders.
  • Make sure that user-agent detection is configured correctly before attempting to use dynamic serving.
  • A mobile-friendly version of a site should be prioritized, and if one is not available, users should be sent to the desktop version.
  • The design of your website should be mobile-friendly.
  • Check the Webmaster Tools Crawl Errors report

  1. Apps Download Interstitials

Mobile app promotion may cause indexing problems and a negative user experience.

What To Do

You can work around this limitation by hiding a tiny banner advertising your app somewhere among the page’s primary content. You can achieve this using an HTML banner or image and a browser optimized for your OS.