Your business need to know how to locate prospects (possible customers), convert some of those prospects into leads, and lastly convert some of those leads into paying customers. Many business owners and entrepreneurs know the theory but lack the practical knowledge to implement it (or in this context, on the web).
5 sure tactics to use in converting visitors into paying customers
The following tactics are steps that can help to convert your lead prospects into paying customers.
- Careful web design and copywriting
- Capture of emails
- Prepared Auto-responders
- Well-written blog posts
Careful web design and copywriting
A well-planned, conversion-focused design will help you realize your dream of owning your own sales engine. You’re on the correct track, but how?
For starters, you might look at effective internet sales funnels. My favorites are Grasshopper.com and CrazyEgg.com.
Those websites are always evolving because the product teams are always testing new ideas to convert more users into paying clients.
Capture of emails
Most online firms make the mistake of focusing on the 2% of visitors who are ready to buy now.
But that’s a bad idea. Why?
From the remaining 98 percent who visit your site, 20-40% will be ready to buy within the next year (just not today). They will rapidly forget about you unless you have a mechanism to follow up and maintain a relationship.
Because of this, Marketing Sherpa estimates that 79% of marketing leads never convert.
An auto-responder is a fancy way of stating you’ll utilize email marketing software to automatically “drip” out valuable information (like a free e-course) over time.Throughout or at the end of the email series, you can make a direct offer for them to test out your product or service.
Create an e-course, in my opinion (that is, 5-7 lessons that teaches subscribers how to do something).This process requires a lot of preparation. And consider this free e-course as a standalone product.
Retargeting is a modern (and cost-effective) marketing strategy. When someone visits your site or lands on a specific page, a cookie is dropped on their browser. Ad networks like Google use this cookie to show your advertising when the user surfs the web. Because they already know your site, they are more likely to click and hopefully convert.
Retargeting is now possible in search, Facebook, and even YouTube.
Well-written blog posts
Blogging — or creating quality material — is the trigger that provides visitor “flow” for the sales engine. By providing fun, fascinating, or valuable material, you convert your website into a natural magnet for visitors.
The tactics above will help you have more prospects and visitors in your websites. You should also promote your contents to maximize quality traffic. Identifying and closing your leads can be achieved when you use the above strategies rightly.