Self-promotion is hard work. You have to be awesome and know what’s trendy, what works, and what doesn’t. So, you know what worked in 2021. With the new year approaching, new trends are in order. Here are the goals for 2022.
Brand Persona
Content
Originality
TikTok
Website
SEO
Availability
Schedules
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Brand Persona
You can better market yourself and your business to patients if you know who you are. Write it out if it helps. What sets you apart? A good story will win more business in 2022.
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Content
Content is king; use clear, consistent messaging. Content can help you appear in patient searches for eyecare. Do a keyword audit to see where you currently rank and where you don’t. Then plan your content updates and social media sharing strategy. Just be sure to write content that attracts the patients you want.
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Originality
It’s great if your content reflects your brand, but not if it feels forced. Just be original and authentic.
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TikTok
Many young people watch TikTok videos daily. Cool eyes! Come up with creative ways to present yourself in a video.
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Website
95 percent of patients will find you online. It’s often the first impression. It must be quick, easy to use, modern, engaging, and accurate.
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SEO
SEO (search engine optimization) is vital. Making a website perform requires science. Content is important, but so is design, coding, image tagging, meta tags, and backlinks. Online tools are available; go to semrush.com and run a domain audit. It will show you which keywords are on Google’s first page.
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Availability
Many websites have increased accessibility requirements to help people with special needs navigate (like the visually impaired). Is your site accessible? You may be losing. Not to mention future fines if it isn’t built to be universally accessible.
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Schedules
Following the pandemic, most practices now book appointments for everything and plan to keep doing so. It improved time management and increased sales. Encourage “personal eyewear styling appointments” and increase sales.