Tips for Conversion Rate Optimization

Without a clear idea of which elements to test, increasing your conversion rate can feel like throwing things at the wall and seeing what sticks. Here are a few suggestions based on known consumer behavior patterns.

Tips for Conversion Rate Optimization

• Increase the dynamic nature of your calls to action. Active verbs, such as “buy” or “join,” compel visitors to take action. Additionally, you can try framing the calls to action from the visitor’s perspective—”Yes, sign me up!” This can energise them and make them feel a sense of connection to your site.
• Distinguish pain points and emphasize solutions. Make it abundantly clear to your visitor why they should try your product or service.
• Include testimonials and reviews from customers. Consumers, according to research, place a similar amount of trust in online reviews as they do in personal recommendations. And with reason—these help your visitors perceive your product or service as less risky. Include them on your email signup page, as well as your website’s homepage.
• Ascertain that an email opt-in or “shop now” link is visible above the fold. Bring it directly to the attention of your users. This encourages users to take action immediately, rather than waiting until the conclusion of your blog post or landing page.
• Avoid requiring visitors to fill out an excessive number of form fields. If your objective is to obtain email signups, simply request their email addresses and possibly their names if you wish to personalize your messaging. Additional form fields can become exhausting for users and may even feel intrusive.
• Eliminate distractions. That is not to say that you should delete everything except your “buy now” button. Design is still significant. However, eliminate unnecessary calls to action, links, and menu items that do not contribute to conversion.
• Create unique landing pages for your pay-per-click advertising. Individuals who click on those links are seeking specific information. You want to ensure they discover it.
• Incorporate some incentives. Because they work differently for different audiences, you may have to experiment with a few—bonus downloads, emailed coupons, or even free webinars. Send various offers to various segments of potential customers and observe what works.