The value of consumer co-creation in 2022

The value of consumer co-creation in 2022

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Globalization forces businesses to consider long-term consumer trends. Spending on goods and services has increased since the lockdowns ended. Customers have more control over their purchases, while brands have less control over personalization and consumer engagement.

Brands must look beyond traditional media and marketing to create a new choice-driven marketing approach. Brands should co-create with consumers to exchange value. To co-create in 2022, brands can:

  • Use your online community to co-create value
  • Use augmented reality (AR) to boost social media campaigns
  • Promote good UGC
  • Give your audience value
  1. Use your online community to co-create value

Brands had to rethink their digital strategy after a 30% increase in online presence post-pandemic. Brands must engage consumers meaningfully in 2022. 77% say their most important social group is now online. Marketing to consumers via social media.

Since its inception in 2009, GiffGaff has championed the power of online communities. Due to member-to-member interaction, GiffGaff has an industry-leading net promoter score.

Brands can grow organically to provide an authentic and personalized brand experience. Unmet needs and emerging trends can lead to new products. It is possible to create value while engaging online communities.

  1. Use augmented reality (AR) to boost social media campaigns

As we move towards a hybrid lifestyle, brands must create new touchpoints. They must learn to engage consumers digitally and physically. Brands can use new and innovative channels like social media AR to co-create value with their consumers.

By letting users virtually try on clothes before buying, Snapchat increased purchase conversion by 94%. As a result, brands can deliver more innovative experiences across new touchpoints than traditional formats. Gucci used AR to let customers virtually try on new shoes. It increased sales and encouraged photo sharing among Snapchat users. Brands can use Snapchat’s Snap Pixel to retarget consumers based on previous lens interactions, benefiting both parties.

  1. Promote good UGC

We call this type of content “User-generated content” (UGC). Consumers trust user-generated content (UGC) more than traditional advertising (92%).

UGC allows brands to co-create value with consumers. Brands should invest in high-quality UGC that tells brand stories. Encouraging consumers to create quality content can increase audience engagement. Starbucks’ #RedCupContest encourages users to create content. This resulted in increased sales and brand engagement while lowering expenses By sharing compelling stories, UGC increases purchase intent and conversion.

  1. Give your audience value

Brands should learn to co-create value with consumers rather than relying on traditional personalization methods in 2022. Establishing an online community will generate interest in future product and service co-creation. A clear data value exchange between consumers will strengthen bonds and increase consumer engagement. Promote high-quality UGC that tells the brand’s story. Brands can use co-creation to grow their brands and ultimately drive innovation.