How to create Instagram behind-the-scenes content

How to create Instagram behind-the-scenes content

Creating behind-the-scenes (BTS) content on Instagram can help humanize your brand, build trust with your audience, and showcase your brand’s personality. Here are some tips to help you create engaging BTS content on Instagram:

Plan Ahead

Before creating BTS content, it’s essential to plan ahead. Decide what you want to share and when. You can plan your BTS content in advance using a content calendar. This will help you stay organized and ensure that you’re consistently posting high-quality content.

Use Instagram Stories

Instagram Stories are a great way to share BTS content. You can post photos or videos, add text, and use the “swipe-up” feature to drive traffic to your website or other social media channels. Instagram Stories are also a great way to share behind-the-scenes content that might not be suitable for your main feed.

Showcase Your Team

Sharing photos or videos of your team members can help your audience connect with your brand on a more personal level. Showcase your team’s skills, expertise, or personalities to give your audience a better understanding of who they are working with.

Give a Tour

Give your audience a tour of your office, warehouse, or studio. This can help them understand your brand’s operations and values. You can share photos or videos of your workspace, highlighting your team’s workstations, meeting rooms, or creative spaces.

Share Bloopers

Sharing funny or embarrassing moments that happened during a photoshoot, video production, or other brand-related activities can help humanize your brand. Bloopers can be a great way to show your audience that even though you’re a professional brand, you’re still human.

Highlight Your Creative Process

Sharing photos or videos of your design process, product development, or other creative endeavors can help your audience understand the thought and effort that goes into your products or services. This can be a great way to showcase your brand’s expertise and attention to detail.

Use Instagram’s Features

Instagram offers a range of features that you can use to create engaging BTS content. Some popular features include:

  • IGTV: Use IGTV to share longer-form videos, such as behind-the-scenes footage or tutorials.
  • IG Live: Use IG Live to share live content, such as Q&A sessions or product demos.
  • Reels: Use Reels to share short, engaging videos, such as behind-the-scenes footage or bloopers.
  • Instagram Carousel: Use Instagram Carousel to share multiple photos or videos in a single post, showcasing your brand’s BTS content.

Be Authentic

Be genuine and authentic in your BTS content. Share your brand’s story, values, and mission to help your audience connect with you on a deeper level. Avoid using scripted or staged content, and instead focus on showcasing your brand’s personality and culture.

Use Hashtags

Use relevant hashtags to make your BTS content discoverable by a wider audience. Research popular hashtags in your industry and include them in your captions to increase your reach and engagement.

Encourage Engagement

Encourage your audience to engage with your BTS content by asking questions, hosting Q&A sessions, or running contests. You can also use Instagram’s features, such as polls and quizzes, to encourage engagement and increase audience participation.

Popular Types of BTS Content

Some popular types of BTS content on Instagram include:

  • Sneak Peeks: Share exclusive content or early access to new products or services.
  • Behind-the-Scenes of a Photoshoot: Share photos or videos of your photoshoot, showcasing your brand’s products or services in a unique way.
  • Meet the Team: Share photos or videos of your team members, highlighting their skills, expertise, or personalities.
  • Product Development: Share photos or videos of your product development process, showcasing the thought and effort that goes into creating your products or services.
  • Company Culture: Share photos or videos of your company culture, highlighting your brand’s values and mission.
  • Q&A Sessions: Host Q&A sessions with your team members or experts in your industry, answering questions and providing valuable insights.
  • Time-Lapse Videos: Share time-lapse videos of your brand’s activities, such as a photoshoot or product development process.
  • Bloopers and Outtakes: Share funny or embarrassing moments that happened during a photoshoot, video production, or other brand-related activities.
  • Instagram Live: Use Instagram Live to share live content, such as a live photoshoot or Q&A session.
  • Instagram Carousel: Use Instagram Carousel to share multiple photos or videos in a single post, showcasing your brand’s BTS content.

Tips for Creating Engaging BTS Content

Here are some additional tips for creating engaging BTS content:

  • Keep it authentic: Be genuine and authentic in your BTS content. Share your brand’s story, values, and mission to help your audience connect with you on a deeper level.
  • Use high-quality visuals: Use high-quality visuals to showcase your brand’s products or services. This can include photos, videos, or even 360-degree views.
  • Keep it concise: Keep your BTS content concise and to the point. Avoid using too much text or too many images, and instead focus on showcasing your brand’s personality and culture.
  • Use captions: Use captions to provide context and additional information about your BTS content. This can include details about your brand’s products or services, as well as behind-the-scenes information about your photoshoot or video production.
  • Encourage engagement: Encourage your audience to engage with your BTS content by asking questions, hosting Q&A sessions, or running contests.
  • Monitor your analytics: Monitor your analytics to see how your BTS content is performing. This can help you identify what types of content are most engaging for your audience, and adjust your strategy accordingly.

By following these tips and creating engaging BTS content, you can help humanize your brand, build trust with your audience, and showcase your brand’s personality on Instagram.