How To Use Google My Business To Get More Customer

Google Business Profile is a free Google business listing. It enables you to provide information and photographs about your company, such as its location, services, and products.

Creating a free Google profile is a terrific method to boost your visibility across all of Google’s services. Google Search, Google Maps, and Google Shopping may display information from your Google Business Profile.

Only businesses that interact with customers can use Google Business Profile. This includes businesses that have a physical presence (such as a restaurant or a store) as well as businesses that provide services by meeting with clients in other locations (like consultants or plumbers).

If you simply have an online business, you’ll have to rely on other Google services such as Google Ads and Google Analytics.

What are the benefits of having a Google My Business account?

Google is the ultimate search referrer, whether you’re seeking for foot traffic or web traffic. A Google Business Profile makes it easier for customers to locate your company when they’re seeking for similar items and services in their region.

Your Google My Business listing tells people where to find you and how to get there. Your local SEO will also benefit from a Google Business Profile. When users use Google Maps to search for a nearby business, a listing for a local business is more likely to surface.

Control the information about your internet business

Your Google My Business page gives you complete control over and updates to your contact information, business hours, and other important details.

You can utilize updates to announce that your services have been expanded, temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19). Because Google Business Profiles have excellent local SEO, the information you give will be prioritized over third-party sites that may have outdated information.

Reviews might help you build trust

Reviews are an important part of social proof and a valuable technique to establish trust and credibility.

Customers can contribute as much or as little information about their experience with your business as they wish thanks to Google’s combined star rating and space for lengthy reviews. All of this information aids future clients in deciding which businesses to visit and which things to purchase.

It can be frightening to consider receiving evaluations on such a public forum, especially since you can’t choose which Google My Business ratings to broadcast.

But don’t be alarmed: Google has discovered that a mix of good and negative ratings is more reliable than page after page of gushing endorsements.

What to do in order to improve Your Google My Business profile to get more customers

Three factors are used by Google to determine local search ranking:

• Relevance refers to how effectively your Google My Business listing corresponds to a search query.
• Distance: The distance between you and the search or searcher.
• Prominence: How well-known is your company? (Based on factors like links, number of reviews, review score and SEO)

Here are some suggestions for improving your overall score on all three factors:

• Complete your profile in its entirety

If you have a complete Google Business Profile, customers are more likely to consider your company respectable. They’re also more inclined to pay a visit to your business.

“Businesses with complete and accurate information are easier to match with the correct searches,” Google claims. This enhances your relevancy score. The trick is to explain “what you do, where you are, and when they may visit” to Google visitors.

• Double-check your location (s)

“More likely to display in local search results across Google products, such as Maps and Search,” according to verified business locations. Including a verifiable location might also help you enhance your distance ranking factor score.

If you forgot to verify your address during the account creation process, go to https://business.google.com/ and obtain your verification postcard right now.

• Include real-life photos and videos of your company

A logo and cover photo is included in your Google Business Profile. To make it easier for customers to recognize your business, use photographs that are similar to those on your social profiles.

Don’t stop there; Showcase your location, work atmosphere, and staff through photos and videos.

Post images of your food, menus, and dining room if you own a restaurant. Make sure they’re appealing, professional, and not low-resolution. Businesses featuring photographs, according to Google, receive more inquiries for directions and more clicks through to their websites.

• In your profile, include keywords

Relevance can be improved by using the proper keywords. Don’t know where to begin? Use Google Trends or Keyword Planner to find ideas.

Google Analytics, Hootsuite Insights, and social monitoring tools can also assist you figure out what people are searching for while they’re looking for your company. Incorporate them into your business description in a natural way. Don’t stuff keywords or use ones that aren’t related; this will affect your search ranking.