Email Marketing Services


For Small Business Websites, for Blogs and and also for eCommerce Sites

The Best Email Marketing Services: Email marketing is currently still the most effective online marketing strategy in our today’s world in terms of Return on Investment (ROI).

According to one of the study, it is hovering around 3,800%. So every of the $1 you invest in email marketing, you should expect a return of about $38.

Even more, about 3.9 billion people globally made use of the email in 2019. This number is estimated to grow to around 4.48 billion by the year 2024, according to a study carried out by Statista.

But what it means?

It means that you are missing out on the returning website visitors, if your website, your online shop or a blog does not have a working email marketing solution.

Email marketings services are available to help small business owners (and startups) to build up a loyal customer base, a wider brand recognition, trust and also an increase in sales.

This is the area where email marketing software comes to aid. It automates the processes and it also frees up time for the companies to focus on more of the critical tasks.

How to Choose an Email Marketing Service

There are numerous of email marketing tool options to select from with different features, different payment plans, and also the level of user-friendliness.

Therefore, you will want to choose an excellent email marketing software that has all the important features you’ll want including sending out email newsletters.

Some of the essentials that you should be looking at are the adding of email contacts in bulk, the email automation features (autoresponding), the SMS sending, the detailed reporting, the high deliverability rates, the customer segmentation options for targeted emails, and the campaign management tools.

What about the pricing?

Most of the email marketing services allow you to store your subscribers and send them emails for free up to a certain point. After that, the standard pricing model is the price per the subscriber. Usually, the pricing sometimes goes higher as the number of subscribers grow.

Conclusion. The Email marketing is a fully grown and it is a well-used tactic for business promotion via emails. It is seen as cost-effective, it is easily executed and gives a good impact on your campaigns. The Email marketing does not replace the rest of your marketing activities but it compliments them extremely well.

At the end of the day, the email is still one among the most effective forms of marketing. If you make use of it correctly, you can target your prospective customers with the relevant information, at precisely the exact time gaining brand loyalists for a life time.

Are you ready to get started with your own email marketing program? You can create engaging email marketing campaigns in just a few clicks. You can try a beautiful, professionally designed template for free today.

Drip


The Drip’s user experience was quite good, but there is a slight learning curve to the whole of the interaction. It is clear that Drip wants to be very different from your regular email marketing platforms, and that is not a bad thing at all. The Design-wise, the dashboard, editor, and the navigation look so very uniform.

You can add the contacts in three standard ways: the individually, the importing emails in bulk from a file, and the copy-pasting. There is also a tag system so that you can categorize your email list. Once you start to pick your audience, the existing tags and the segment system gets clunky for the new users. However, once you continue making use of it a couple of times, it makes email targeting really simpler.

Now, if you want to build an email, you’ll need to either create a campaign or create a broadcast. Both of these have different options and the fields you would have to fill out with information before you proceed. You can then start building your email making use of plain text, the custom HTML code, or the built-in email builder.

When you choose the builder, you begin by selecting a pre-made template or you can start from scratch. You can also pre-create the custom templates that you can then choose. The email design tool also is quite robust. You have your familiar drag and drop blocks, but at the first glance, it looks a bit bare. However, there are some other additional options when you choose a block that you are going to insert into your email. At any time, you can choose to preview your email on a desktop, a tablet, or a mobile view.

Drip email editor

After you have created your email, you can opt for adding a subject line and the content variations to just make a split test. Then you can select to send your email out immediately or you can still schedule it for a later date. There are not too many steps here as you already inserted all of the required information before.

Mobile Editor
The Drip does not have a separate mobile application. Still, their dashboard and their email editor is accessible through any of your mobile browser. All the necessary functionality for creating an email is visible, but the whole interaction with the editor feels off and slow.

Features
The Drip does not offer different tier plans. This simply means that the features you get are the same across the board.

You can start sending an unlimited number of emails with the Drip. Their other main features are the drag and drop tools, the customer segmentation options, the contact tags, the personalized content in emails, the opt-in forms, and the 100+ social media and 3rd party tool integrations. The Drip also have a nifty visual builder for the customer funnel flow, which you can split test also to determine the best one.

The Drip offers a 24/7 email support with their plan. However, you can still get an additional live chat support option when you exceed the 5,000 contacts.

Pricing & Plans
One of the most substantial perks of the Drip is that they do not have any plan tiers. Instead, they are just keeping it simple and only charge you based on the number of contacts that you have.

Drip pricing plans

The Drip’s cheapest plan starts from the rate of $19/month with 500 contacts ($0.038/contact).

The Drip offers a 14-day free trial with no credit card required so that you can be allowed to test out their service. Since they do not lock features behind the layers of different plans, you are allowed to test the entire feature base

ActiveCampaign

The entire flow of the ActiveCampaign is very straightforward and it is easy to grasp. The ActiveCampaign has a couple of unique aspects that we did not find with the rest service providers, namely the personal consultation call and the spam analyzing tool.

Adding your contacts to an email list is a beautiful standard process with the options to insert them individually, even importing the email contacts in bulk from a file, or by copy-pasting. If you are having a list with another email marketing service, you can still connect it, and your contacts will automatically get transferred. You can organize your contacts by simply adding tags to each of them.

Before you can start to create your email, you’ll need to build a campaign. There are several specific options for the type of campaign: the standard campaign, the automation, the RSS triggered, the date-based, and the A/B testing. The next step forward is to add a list to your campaign; however, you cannot add contacts individually or include all of your available subscribers.

You can start to create your email from scratch making use of the editor tool, select a template, or insert the custom HTML code. You can select from the 21 available templates and a bunch of layout options. The design tool itself is based on a drag and drop functionality with the pre-defined elements that you can proudly add to your email. There are also some the additional design options for each of the component. The ActiveCampaign also features an image editing tool in the email editor, which is a very good time saver.

ActiveCampaign email editor

Once you are done with your email, you can then get to the summary page. Here you can turn on the different tracking features, you can add a date for scheduling your email, and you can also run a Spam Check. The latter shows you how your message is likely considered spam by the email software – something unique we have not encountered with the other service providers. You can now start sending the message immediately, schedule it, or you can simply save and exit the editor.

Mobile Editor
The ActiveCampaign has a separate mobile app where you can go and check your reports, you can track customer activity, and also access your CRM. Unfortunately, there is not an editor featured there, so the app functions more as an information tool.

You can use the email editor in any of your mobile browser with all the editing features as another option.

Features
The ActiveCampaign’s features are very similar to what you have already come to expect from the modern email marketing service. However, they have added a machine learning aspect for sending emails and for creating somewhat unique content.

There is no limit to the number of your emails and you can send with any of their plans. The other main features are the drag and drop design tools, the email and the marketing automation tools, the dynamic content options, the opt-in forms, and the social media integrations.

The ActiveCampaign offers you chat and also email support during business hours. The additional phone support offer-option only becomes available with a higher-tier plan.

Pricing & Plans
The ActiveCampaign’s plan progression is somewhat very peculiar. As you start increasing the number of contacts, your higher-tier plans become unavailable. So, the more your subscribers increases, the fewer features that you will have with your email marketing. You can also pay for the service with the monthly or the annual payments, where the yearly payment cost is much cheaper across the board. The ActiveCampaign also throw in a free data migration option from other email marketing services.

ActiveCampaign pricing plans

Their cheapest plan begins from the rate of $9/month with 500 contacts ($0.018/contact).

The ActiveCampaign offers a 14-day free trial with some of the limited features. Unfortunately, they do not offer a money-back guarantee.

MailerLite

The entire flow of the MailerLite felt very similar to the other best providers, with some of the exceptions in the design and interaction. The seamless animations of the MailerLite tools and also the building blocks’ additional visual content provides an excellent experience for a new fresh user.

The standard choices for adding contacts with the MailerLite are individual, the upload a list from a file, or the copy-pasting. You can also import your email contacts from the Mailchimp, whichbon its own is an odd option. After you’ve imported, you can either add them to an existing group or you can create a new one in the same flow.

To start creating your email, you need to first set up a campaign with some additional information about it. You have multiple options to start building your email: the drag and drop editor, the plain text, and the custom HTML code. Furthermore, you can also make use the MailerLite’s Legacy rich-text editor”, which is similar to a combination of the plain text and the block-based editor, minus the overall smoothness of the drag and drop tool.

You can also select a template among the 62 options. There is a preview option that is available for the templates and during the email creation process. A word of caution for you; once you have selected a template for the campaign, you can not change it unless you are creating a new campaign from scratch.

The design tool itself is based on the drag and drop functionality. You should also try to instantly understand the nature of different blocks because they have example content in them. It is especially useful for the beginners who do not have much knowledge about the email design and the structure. However, there is also a downside with the editor you are unable to edit a text block inside the email. Instead, you’ll see a toolbar slides out where you can insert your content, which can be a bit unfamiliar in design.

MailerLite email editor

Once you have created your email, you can now choose your recipients; either a specific group or you want to select all available contacts. Next, you can review your email and all the options that you have made on the summary page, and make the final changes if need be. You are now good to send your campaign out immediately or you can schedule it for a later date.

Mobile Editor
The MailerLite has a separate app that is only available on the iPhones. You can see all your campaign’s results, the email previews, the schedule messages, and still manage your subscriber list. The email editing functionality is missing from the app.

Luckily, the editor is accessible and it is fully-functional in the mobile browser. You might have to turn your device to an horizontal view to see and edit the content column. However, it is still quite cluttered and is not pretty.

Features
The MailerLite’s feature set is quite very common in the email marketing industry, but they do not have different tiers for their paid plans. Still, there are still differences between the free and the paid plans’ features. Interestingly, you can not add your custom HTML code in the free version that is given.

The main features are the drag and drop editing tools, the customer segmentation options for targeted emails, the contact tags, the email automation, the sign-up forms, and the dynamic content. They also have about 110+ integration options with various types applications and social media accounts.

The MailerLite offers a 24/7 customer support over the email and also a live chat. The latter is for only with their Premium plans though. The MailerLite also have a decent knowledge base where you can search and find answers and further knowledge about email marketing.

Pricing & Plans
MailerLite offers a free and also a paid plan. One great thing about the paid plan is that there are no tiers. Once you have opt for a paid plan, all the features will still remain the same no matter the number of contacts you have. You can select to a monthly payment or an annual fee. The latter costs at least 30% less if pre-paid up to about 100,000 contacts. You also will get a free website with up to five landing pages upon signing up.

If You Build It They Will Come: Growing Your Presence With a Social Media Challenge

Are you interested in developing a strong email list for your business? Along the way, do you want to strengthen your relationship with current clients? Then launching a social media challenge may be the answer.

A social media challenge is a collection of activities offered by creators to their subscribers for a variety of reasons. The activities are divided into several stages and are guided by pre-written content.

One of the creator’s ultimate goals is to grow their following. Since the beginning of the health crisis, social media challenges have been popping up left and right.

Concerning the nature of the challenges, there are numerous of them. The “Flip the Switch Challenge,” the “Bin Isolation Outing Challenge,” and the “Pillow Challenge” are just a few of the most popular.
However, the question is how exactly do you create a challenge for your business? Take a look at our guide below.

A Social Media Challenge Starts with the Audience

Creating a social media challenge is not as straightforward as you might believe. There are specific steps and areas that you must cover. However, you must understand that everything begins with your target audience.

The first step is to ascertain what your audience desires. Here, you must match your challenge to your target market’s interests. If you’re catering to a senior market, avoid a 30-day-25-pushup challenge.

Are you unsure of what your followers desire? Begin by emailing some questions or hiring a company that offers comprehensive email marketing services is critical to ensuring the success of your email inquiries.

Create your automation rules first. Additionally, you should configure your tags. Following that, you can proceed to the email’s contents.
The general rule is to keep your email brief and succinct. Limit yourself to three to five questions. Additionally, include a link trigger for each question that connects it to the tags you selected earlier.

When they click on a question, they are automatically added to the tag associated with that question.
Alternatively, you can conduct a poll on Facebook. Here, you’ll use your Facebook business page to grow your following. In exchange, you want to add these new followers to your email list.

Additionally, you can conduct a poll within other Facebook groups to which you belong. However, ensure that these groups are pertinent to your niche market.

Determine the Type of Challenge

The next step is to analyse the results of the email and/or Facebook polls. This is the section where you begin to brainstorm social media challenge ideas that will pique your followers’ interest.

Collect the results of the poll and determine which one received the most responses. Following that, you can begin drafting the challenge’s rules.
Prior to finalizing the rules, it is critical to be explicit and specific about the benefits of participating in the challenge. What benefit will your audience receive as a result of participating in the challenge? You want the challenge’s final outcome to be something that your target audience truly desires.
Be specific about the end result and ensure that you can explain it in no more than two sentences.

Additionally, you want your social media challenge to be one-of-a-kind. With so many challenges being released, you must remain creative in order to maintain your users’ excitement. You are not required to create a one-of-a-kind challenge.

It is perfectly acceptable to borrow elements from other social media challenges. However, ensure that your challenge is unique. A few unique changes will help your challenge stand out from the crowd.

With regards to the rules, you must clearly explain them. How long would you like the challenge to last? How are you going to present the challenge?
Finally, keep the challenge brief and manageable.

Launching Your Challenge

You are now prepared to begin your social media challenge. The first step is to publicize it. You can also invest in Facebook Ads.
Additionally, you can promote products on your Instagram account. If your business has a YouTube channel, you can promote the challenge via a brief video.

Your objective is to spread the word about your challenge wherever possible. Additionally, decide how you wish to divide the challenge.
To begin, there is the venerable email. Emails allow you to communicate with anyone who is already subscribed to your mailing list. In an ideal world, you’d send daily emails about the challenge.

You want to remind people of the impending obstacle. You want to pique their interest in the run-up to the launch.
However, the disadvantage is that only those on your list will see the challenge.
As such, consider coupling your email campaign with social media posts. However, keep in mind your objective of expanding your list. Do you want to build a list that is primarily comprised of your Facebook fans?
If so, share your challenge on your Facebook page.

The Follow-Through

Finally, you must develop a follow-up strategy. If you notice that your list has doubled in size during the event, you’ve launched a successful social media challenge.

That should not be the end of your efforts, however. You must capitalize on what you have already accomplished. As a result, the following step is to convert participants into sales.

Offer special deals on your products or services while their excitement is still high. You can do so by sending a challenge-closing email.

You could even host a webinar to officially end the challenge. In return, you can use the webinar to increase conversions.

When’s the Best Time to Email? The Art of Email Timing

Daily emails were sent at a rate of nearly 294 billion in 2019. To achieve the highest possible email open rates, you must deliver your content at the optimal time. Email timing is an art that is highly dependent on a variety of factors.

To learn how to time your email delivery perfectly, read this guide. You’ll soon see an increase in open rates and subscriber counts.

The Best Days and Times for Email Marketing

To achieve the desired click rates for email interaction, several factors must be considered. Without a doubt, your emails require compelling subject lines and descriptions. However, even the most compelling subject line will go unclicked if it is timed incorrectly.

Timing varies according to your email marketing objectives and audience. Consider the who and why of your content before scheduling your next email.

Who Are You Writing For?

Email marketing success is contingent upon a well-defined audience. Clickthrough rates and optimal timing vary according to the objective of each email campaign.

Maintain a human and personal tone when writing email copy. Make use of your intuition. Avoid focusing exclusively on transactional calls to action.
Rather than that, prepare your audience for your calls to action with genuine thoughts or comments. There are several types of email content that have an effect on the optimal email timing:

  • The get-to-know-you phase: a brief, personal introduction that avoids the ask and uses emotive, personable language
  • The ask: capitalizes on an existing relationship, contains a single clear call to action, and provides the recipient with agency or the option to say no.
  • The follow-up: succinct and amusing, with a nod to getting out of jail free; low pressure incentivizes response
  • The thanks: express gratitude and demonstrate a positive impact, paving the way for future collaboration.

Each of these email types contains information about the optimal time for delivery. Your content objectives correspond to distinct response rates on various days and times of the week. Below, we’ll discuss the optimal days and times for email delivery based on your audience and goals.

Monday

Each week’s first day is the best (and worst) day to send emails. People’s inboxes overflow as they return to work. Keeping your Monday-scheduled emails simple is the best way to ensure they are opened.

Send promotional emails no earlier than the first day of the week. These are the documents that are most likely to remain unopened and unclicked. Concentrate on business content and stay away from lengthy newsletters.
Monday email content should ideally include a follow-up, an inquiry, or a thank you. These provide recipients with time to quickly read through. They also allow you to schedule automated email reminders for the remainder of the week.

Midweek (Tuesday through Thursday)

By and large, marketers agree that the best day of the week to send an email is Tuesday. Tuesdays and other midweek days, email is sent around 11 a.m. This time period corresponds to the general workdays of employees in a variety of industries.

People are most likely settled into a routine after adjusting to the workweek. Email marketing should adhere to employee routines to ensure the highest possible open, click, and response rates. Aiming for the middle of the week gives people time to read through longer emails.

Midweek is the best time to send get-to-know-you and ask emails. Subscriber click rates increase as more time is allowed to process your content. Utilize this to your advantage with targeted campaign objectives.

Friday

Fridays are the best days to send emails after midweek. If you schedule delivery around 11 a.m., your click rates will be highest. If you’re sending emails in the afternoon, consider campaign objectives that include more subtle calls to action.

As people are leaving the office, emails should facilitate communication. Wordy content, such as newsletters, is less effective, whereas promotions encourage greater engagement.

Weekend

Employees may or may not check email over the weekend, depending on your workplace culture and policies. If they do, the best time to send an email is on a Sunday evening. In general, fewer emails are sent on weekends to allow them to gain traction.

Emails with rich content or slower calls to action may generate more opens and clicks over the weekend. Following up and expressing gratitude are ideal content objectives for this delivery window.

Perfect Timing Depends On You and the Right Tools

Your ideal email timing varies according to your content requirements. Apart from campaign objectives and target audience, consistency is critical. To capitalize on truly perfect timing, your emails should not come as a surprise to subscribers.

If you know that the best time to send scheduled emails is at 11 a.m. on Tuesdays or Fridays, schedule your emails accordingly. To differentiate your delivery time, you can divide it into quiet and busy minutes. Quiet minutes can help your emails stand out in an overcrowded inbox.

With the right tools, you can send automated emails to relieve your marketing team of some of their workload. You can even schedule delivery by time zone to ensure that your campaigns receive the maximum number of opens and clicks possible. Auto-resends are also an excellent way to follow up on unopened emails.

Also, testing your optimal delivery window can help you pinpoint the optimal timing for your emails. A/B testing tools and premium test kits can assist you in determining the preferences of current subscribers. This knowledge improves the response and effectiveness of campaigns.

4 Simple Email Marketing Ideas for Local Non-profits

Email marketing is a proven method for engaging your audience, spreading your message, and motivating donations for your local non-profit organizations. However, if you’re like many small non-profits, you lack the time and resources necessary to create a large amount of content or design visually appealing email graphics. Without the time and resources of large non-profits like the Red Cross, United Way, or Habitat for Humanity, you may doubt your ability to use email effectively.

The good news is that leveraging the power of email marketing for your local non-profit does not require a large budget or a lot of time. Indeed, for small non-profits, a straightforward email strategy is frequently the best option. Simplicity lends local appeal and implies a frugal approach to marketing, which fosters trust and encourages participation.

To that end, here are five low-cost (yet effective) email marketing ideas that your budget- and time-strapped local non-profit can use to increase participation and solicit donations for your cause.

Emails should be succinct, sweet, and friendly

You’re probably familiar with the multi-topic email newsletters that large non-profits send – they’re almost like magazines. As a small non-profit organization, you do not require an entire publishing team or the appearance of a professional publication to spread your message.

Rather than that, keep your emails brief and succinct. Avoid stuffing multiple bullet points into a single email; rather, each email should contain a single message.

As if you were writing a letter to a friend. Your tone can be informal and direct, and you do not need to include any graphics. When you approach email marketing in this manner, you can create compelling emails in less than 15 minutes.

Apart from time and money savings, this strategy enables you to send hyper-targeted emails that motivate action. Likewise, it makes it simple to maintain audience engagement: because your content is spread across multiple emails, each of which will cover a single item, nothing will be overshadowed by other news.

Update members and subscribers on a regular basis

Make a weekly commitment to send at least one email. This is straightforward when each email contains only one message.
Send news about your organization, commentary on new legislation, updates on critical fundraising initiatives, and even pertinent tips on how your audience can help your cause without making a donation. For instance, an environmentally conscious non-profit may instruct subscribers on how to minimize their personal carbon footprints.

Again, lengthy emails and flashy graphics are not necessary to engage your audience. Often, a single paragraph suffices.

The objective is to stay in front of your audience on a consistent basis so that you’re top of mind when they’re ready to volunteer or donate.

Need volunteers? Solicit for limited help

Local non-profits are frequently understaffed and rely heavily on volunteers to carry out their mission. Regrettably, volunteers can be scarce. Email can be beneficial, especially when used properly.

Local non-profits frequently make the error of simply soliciting volunteers. The issue is that the request is open-ended, and people may feel compelled to make a long-term commitment.

A more effective strategy is to send emails soliciting volunteers for specific, time-limited tasks.

Consider the following scenario: you’re hosting an annual fundraising event. If you solicit volunteers for an event, participants may be concerned that they will be stuck there all day or that they will be forced to do something they dislike.

On the other hand, if you state that you require a doorman from noon to 1 p.m. or you require someone to bake four dozen cookies, you will have a much better chance of recruiting volunteers. They are aware of the task for which they are accountable, that the expectation is complete, and that they will not be asked to perform additional duties.

Sending an email outlining specific volunteer tasks and available time slots will attract more volunteers than ever before.

Show your impact

One of the most effective email marketing strategies for local non-profits is to demonstrate how your organization is making a difference in the world. How are their efforts beneficial? What projects are you currently engaged in? Whom specifically have you aided – and in what capacity?

Share stories that demonstrate tangible, quantifiable impact. Have you rescued a hundred dogs from a shelter? Has the water quality of a nearby lake improved by 20%? Have you provided 862 underprivileged children with food, shelter, clothing, or books?

Numerous non-profits use email to draw attention to the problem they are attempting to solve. That is perfectly acceptable, but keeps in mind that people want to assist. If you emphasize the positive impact of your efforts, you’ll notice a direct correlation between your “big news” and an increase in new memberships and donations.

How to plan a LinkedIn Ads campaign with Lead Gen Forms

If your objective is to quickly begin acquiring high-quality B2B leads, you’ve come to the right place. LinkedIn Lead Generation Forms are one of the most effective methods for your business to generate leads and new opportunities. They are scalable, quick, and simple to set up and customize from the user’s perspective.
However, what matters most is how they benefit your business. LinkedIn Lead Generation forms offer some of the best marketing metrics of any lead generation channel, including high conversion rates, high-quality leads, and LinkedIn-exclusive targeting parameters.

Target Audience

Conduct the necessary research to gain a thorough understanding of your target customer. While the quantitative approach may appear sufficient, there is a limit to the amount of information that can be gleaned from LinkedIn’s data tools.

Qualitative data is required to gain a true understanding. Investigate LinkedIn Groups and visit the profiles of individuals who fit your target audience to get a sense of what they list on their profile. Almost anything listed on a LinkedIn profile can be targeted.

On your website, you can and should install a tracking script called “Insight Tag.” It will collect data about visitors to your website and send it to your LinkedIn profile, allowing you to retarget those visitors.

Budget

All LinkedIn advertisements are served through an auction system. Bids are set automatically by default, but you can opt for manual bidding if you prefer (and is suggested; what we do for all our clients to get the most return). The algorithm identifies potential customers and determines which advertisement will be displayed based on a variety of factors, including targeting, what other advertisers are bidding, and seasonality. As a result, certain targeting parameters increase campaign costs more than others.

Form length

Determine the type of information you want your lead generation forms to collect. The maximum number of fields is seven, but in most cases, you won’t need more than five. The beauty of using LinkedIn Lead Gen Forms is that all of the fields you request are pre-populated with information from your target audience’s LinkedIn profile, which means they’ll be registered as a lead in just 2-3 clicks after submitting your lead form. There is no need to manually fill out that lead generation form!

Note: LinkedIn supports custom fields, so you can inquire about something other than a person’s name or email address. If you’re selling marketing automation software, for instance, you could ask marketers “how many hours do you spend each day performing tasks that can be automated?”

Creative

The best way to earn trust is to avoid the stereotypical salesman’s tone and structure. Effective advertisements evoke the feeling of a friendly conversation between two people – not two businesses. Your tone should be friendly, respectful, and in keeping with the rest of your online presence.

Maintain a succinct, clean, and easy-to-understand structure. At the conclusion of your message, include a call to action. Avoid self-promotion and instead focus on the prospect. Each conversation should be treated as a transaction. What can you offer them in return for their contact information? What makes your product or service unique? How does it meet their requirements? How do you address the costs and risks associated with similar products?

If you’re using LinkedIn InMail to send your forms, it’s also a good idea to structure your message in a way that encourages conversation. Consider framing sections of your message as questions, and keep in mind that many people on LinkedIn have something to offer – whether it’s their knowledge, connections, or their own product. Inquire of them about it; many people will gladly share.

Plan for contingencies

While you’re preparing your campaign, jot down any ideas for future testing. Alternative ways to phrase your message, new directions for targeting, anything that will assist you in reacting quickly if your campaign requires improvement after it is launched.

Rest of the funnel

When your campaign begins to generate leads, it’s a good idea to be prepared to manage them. Who will be responsible for following up on your leads and through which channels? The most effective method is to export the leads into your preferred CRM. This enables you to keep track of when each lead was contacted, who contacted them, and via which channel. Additionally, it’s a good idea to plan and implement a lead nurturing cycle prior to launching your campaign. Finally, you’ll need a method for transferring hot leads to sales.

How Website Analytics and Engagement Work Together

To optimize your website’s performance, you must first understand how well it supports your marketing objectives and what happens when visitors arrive. This insight is gained by monitoring website analytics and user engagement. The analytics report for a website informs you of its performance, whereas website engagement data adds to your knowledge of each website visitor.
When you combine website analytics and website engagement data, you can see both the big picture and the details. This enables you to enhance your website, create personalized content, and effectively target individuals.
Increase the success of your website by becoming more familiar with how these tools interact.

Understand website analytics

Website marketing analytics track the performance of individual pages on your website, letting you know what works and what doesn’t.
Connect your website to Google Analytics to gain even more detailed insights. By utilizing this tool, you can gain a better understanding of how your visitors engage, including the amount of time they spend on various pages, the path they take to reach your website, their behaviour once they arrive, and what causes them to “bounce off” or leave.
With this data, you’ll gain a better understanding of which pages on your website generate the most traffic and conversions. Also, you’ll learn where your website falls short, allowing you to make necessary adjustments.

Understand website engagement
Website engagement data reveals your audience’s demographics and preferences. It indicates their level of interest in your product or service or in making a purchase.
This information is collected and stored in your customer relationship management (CRM) tool’s contact profile for website visitors. This provides a 360-degree view of your audience and enables you to segment them based on how they interact with your site, allowing you to easily send personalized campaigns.
In a variety of ways, detailed website engagement data aids in the improvement of your digital demand generation strategy.

Combine engagement and analytics
Both analytics and engagement are critical components of a successful website’s management. Analytics tell you how well your website is performing in terms of assisting you in achieving your business goals. When combined with engagement data, you can leverage your understanding of individual interests to develop and nurture relationships with your audience on their terms.
With a complete picture of your website’s analytics and engagement, you’ll never miss a chance to deliver personalized messaging. Likewise, website reporting data enables you to monitor traffic, including how visitors arrive at various pages on your website. This will assist you in determining which marketing efforts are performing well (or poorly).
As you begin analysing your website’s behaviour data, keep in mind that there are several critical steps to follow.
Analytics should always serve as a guide for the next step in your marketing campaign. Having an understanding of your website’s activity enables you to send hyper-personalized email follow-up messages to your visitors. Utilize this knowledge to ensure that your email communications are both relevant and useful to your recipients.

Conclusion
By combining your analytics and engagement data, you can gain insight into what is working and what could be improved. When you understand what your audience truly wants and how they prefer to access information, you can create relevant, targeted marketing that benefits both parties.

How to Create a Successful Promotional Strategy that Maximizes Sales Potential

Are you looking to increase sales and traffic to your website? Consider the strategy of promotion. When properly promoted, promotions are an excellent way to connect with both existing and new customers.
A promotion provides an explicit incentive for your audience to purchase. It instils a sense of urgency in casual browsers to convert. It attracts bargain hunters and persuades undecided buyers to finally click “buy now.”
Also, a promotion assists you in achieving long-term growth. Your promotion can attract a new cohort of shoppers and nurture them into long-term customers with the right marketing strategy. However, you must first develop and publicize a strategy for your promotion.

7 Tips for creating a strong promotional strategy
The majority of promotions have two primary objectives: to increase revenue and to increase market exposure. Bear the following tips in mind as you develop a strategy to accomplish those objectives.

Keep promotions simple
If your promotions are simple to comprehend and redeem, you’re likely to receive a high response rate. The simplest strategy is to offer a universal discount on the item. If you delete the original price from your website and replace it with the new price, perhaps in a bolded font, visitors will immediately recognize the promotion’s benefit.
Another possibility is to make use of promotional codes. When taking this route, you must ensure that the promo code is simple to use. Make it unnecessary for visitors to your website to hunt for the code.
If you’re sending an email, prominently display the promo code so recipients can easily locate it if they forget to copy it. Consider including the code on your website to facilitate access.

Bundle products together

Bundling is one strategy for increasing product sales—offering two or more products at a price that is less than the total cost of the individual items when purchased separately. Merchants frequently employ this strategy to increase sales of a product that isn’t performing well by pairing it with a popular item.
Assume you are a jewellery retailer selling earrings for $20 per pair and bracelets for $10 per pair. Your earrings are flying off the shelves, but nobody wants to bite into your bracelets. By offering a bundle of one pair of earrings and one bracelet for $25, you can clear out your bracelet inventory while potentially gaining new loyal followers.
Nintendo is a well-known example, having sold 100,000 additional consoles and over a million game cartridges after bundling the two.

Reward customers to boost orders

You can boost your average order value (AOV) by offering a freebie to customers who reach a certain purchase threshold.
One popular variation on this strategy is conditional free shipping, commonly referred to as the “Free Shipping over $X” offer. According to one article, free shipping increases the likelihood of an online purchase for approximately 80% of US customers. If you receive a large number of orders totalling $60, consider offering free shipping on all orders over $75.
If you are unable to offer free shipping, that is acceptable. Select a small complimentary item to offer customers when their order reaches a certain value.

Reward top customers with special offers
According to some data analytics, existing customers spend 31% more than new buyers and are 50% more likely to try a new product. You can increase that loyalty by providing customized offers to your highest spenders.
Encourage your rewarded customers to share their good fortune on social media to maximize the effectiveness of this strategy. This is an excellent chance to earn a referral bonus.

Re-merchandise your product and homepage
While many retailers consider merchandising to be a brick-and-mortar strategy, it is equally critical for e-commerce. Your customers become accustomed to seeing your page in its current state. By mixing it up and incorporating new visual elements, you can attract attention to your promotion.
When you begin your promotion, consider remarketing your homepage and product pages. A good place to start is by redesigning your homepage to feature promoted products prominently. Additionally, you can revitalize individual category and product pages by emphasizing not only the promotion but also any accessories, add-ons, or popular related products.

Seek product reviews

Many customers value reviews. According to one study, nearly 95% of consumers read reviews before making a purchase. On the retailer’s end, displaying five reviews in addition to none can increase conversions by up to 270 percent.
Prior to launching your promotion, ensure that your products have positive reviews. Meanwhile, begin amassing authentic reviews. Sending products to customers and soliciting reviews is a particularly effective technique, particularly for new product launches. You can then upload them to your product pages with their permission.
Likewise, buyers can leave you reviews. Through automated product follow-up emails. You can include links to third-party review sites. Do not be concerned if not all of the reviews are glowing—research indicates that negative reviews help build trust and can result in up to 85 percent more conversions.