Lite14 Blog

Email Marketing Tactics

• Better subject lines = more conversions
• Retaining of customers by personalizing emails
• Automate segments
• Focus on UG content
• Add dynamic content
• Sharing on Social Media
• Appreciate A/B testing
• Analyze customer behavior
• Consistency in sending of emails

1. Better subject lines = more conversions

Like the headline, most people read your subject line. Adding customers’ first names increases open rates by 26%. Keep the subject line between 17-24 characters long.

2. Retaining of customers by personalizing emails

Customers want personalized emails. Personalization nurtures and engages your customers. You can send cart abandonment reminders and customize your emails.

3. Automate segments

Use behavioral and location data to segment users based on previous website interactions and sales funnel journeys.

4. Focus on UG content

Use a hashtag in your social media, emails, photos, and products to run a successful user-generated strategy. This is a great way to get customers to interact with your brand via email.

5. Add dynamic content

With dynamic content, you can tailor your email to your recipient. With personalized dynamic email content, you can increase your message’s relevancy and drive clicks and sales without spending hours creating different individualized campaigns. Dynamic content is a great sales strategy for 2021.

6. Sharing on Social Media

This will help you improve your overall campaigns and build an email list. It’s also a great way to collect email addresses. This will help your company gain exposure and increase audience engagement.

7. Appreciate A/B testing

Then you can test what works best for your audience. Experimenting with subject lines, headers, and graphics will reveal your audience’s preferences. Using this knowledge in future email campaigns and marketing content will help.

8. Analyze customer behavior

Track user behavior with Google Analytics to better understand your data. This data can be used to improve personalization and segmentation. Keeping track of your audience’s behavior and psychology will help you convert them to customers. Metrics like CTR, OTR, and conversion rate can help you improve your campaign behavior.

9. Consistency in sending of emails

It will take some trial and error to find your ideal email timing. Aside from timing, you need to know how often to send marketing emails. Consistency is key, so ask your audience how often they want to hear from you.

If you’re stuck on a lead magnet format, take inspiration from these popular and highly effective lead magnet examples:

• Whitepapers
• E-books
• Cheat Sheets
• Webinars
• Product Trials or Samples
• Memberships

Whitepapers

Have you recently conducted a target audience survey? Create data-driven whitepapers to share your findings and generate more leads. If your team cannot produce this type of content, you can hire content writing services.

A good whitepaper can:

• Provide specific data that your audience can use to improve their strategies
• Educate business leaders on trends and complex issues
• Become a credible expert or thought leader in your niche

E-books

eBooks are the most effective lead magnets according to HubSpot, and it’s easy to see why. This type of mini-guide helps prospects solve a problem or understand a topic. Tristan Harris, Thrive’s digital marketing manager, says this works well for capturing leads and nurturing them through the lead magnet funnel.

One way to create a lead magnet using this format is to compile a comprehensive list of useful tips for a specific audience.

Cheat Sheets

Making use of cheat sheets is a great way to entice customers who are actively seeking solutions.

They are similar to eBooks in that they address a specific issue, but differ in delivery. Unlike eBooks, cheat sheets usually condense useful information into one or two pages. So they deliver ideas that prospects can use right away, saving them time.

Webinars

If you want to learn how to get B2B leads, consider hosting webinars or web seminars. According to Demand Gen Report, over half of B2B buyers are willing to share personal information, including contact information, to register.

Engaging webinars are a great lead magnet. They not only educate but also allow prospects to interact with thought leaders.

If you want to host a webinar but don’t have the resources, hiring B2B lead generation companies can help. They have the experience and resources to make your web seminar a success.

Product Trials or Samples

Finding out how to make a lead magnet can be difficult if you don’t have access to the first three materials. But you can also look into free samples or trials.

These allow you to introduce your product or service to potential customers without requiring any commitment. If they like your offer, they will be more receptive to future messages until they become paying customers.

Memberships

Build a great community on platforms like Facebook Groups, LinkedIn, and Slack.

Customers seek out places where they can freely discuss issues that relate to their lives. Besides that, they want to connect with like-minded people or access useful resources.

Consider creating an area where your target audience can gather and get what they need to attract more leads. Best of all, you can use these communities to better understand your audience.

Money can’t buy Google rank, but time and strategy can improve your position on the SERP without spending a dime. Let’s take a look at 10 free ways to improve your Google

• Create great content for SEO
• Enhance the user experience
• Make Use of Backlinks
• Repair Broken Links
• Boost Page Speed
• Use H1 and H2 header tags
• Make Use of Image Optimization
• Focus on Local Search
• Aim for “position zero”
• Activate voice search

1. Create great content for SEO

High-quality content is one of the best ways to increase traffic and search rank. In fact, Google stated in a blog post on page experience that great content is more important than page experience for ranking. Incorporate valuable links to additional internal and external content.

2. Enhance the user experience

The top four ranking factors according to SEMrush are website visits, time on site, pages per session, and bounce rate. With Google’s recent Page Experience update, all four are directly related to the user experience your website provides. This is simple: If your website is easy to use and provides valuable information, you will get more visitors who will stay longer and visit more pages, boosting your search ranking.

3. Make Use of Backlinks

Backlinks, or links from other sites to yours, are a major ranking factor in Google. High-authority domains linking to your website content increase traffic and search ranking.

4. Repair Broken Links

It’s important to have quality links on your website, but links that lead to 404 errors hurt both your user experience and your search rank. Find broken links with BrokenLinkCheck or Dead Link Checker.

5. Boost Page Speed

Load time is one of Google’s recent Core Web Vitals metrics, so make sure your site loads quickly to improve your search ranking and user experience.

6. Use H1 and H2 header tags

Headers not only make your content more readable and understandable for humans and search engines, but they also help you rank higher in Google search results. Header tags can also be used to show content structure and highlight key points.

7. Make Use of Image Optimization

Optimizing your images will help your site load faster and help Google identify the images on your web pages. Your website images should be compressed, with descriptive filenames, and alt text.

8. Focus on local search

People increasingly use smartphones to find businesses “near me.” Claim your Google My Business listing, write relevant Google Posts, list your business in local directories, and improve your online reputation with great online reviews.

9. Aim for “position zero”

An answer box appears above the #1 search result when a user asks a question in Google Search. Getting your content into a featured snippet can increase traffic (snippets include a link to the source page), as well as your brand’s credibility and visibility. Think of likely searches related to your business and fill your site with clear, authoritative answers.

10. Activate voice search

According to a Perficient study, voice search is no longer growing, but over 60% of people surveyed still prefer voice search for smartphone questions. Use full sentences phrased in a natural conversational style rather than single keywords to ensure that voice searches find your business.

Do your clients trust you? The answer could make or break your company. Brands are now dependent on trust, according to the 2020 Edelman Trust Barometer Special Report.

The report found that trusting a brand is more important than ever, with 70% of consumers saying it is now, compared to 34% in 2019. Trusting the company behind a brand or product is more important than price for 53% of buyers.

Trust is vital to gaining and keeping customers, as well as to your company’s financial success. Trust is as important to a company’s financial health as growth and profitability, according to an Accenture study of over 7,000 companies.

To build trust, a company must be honest, reliable, and deliver on promises. In addition to increased customer loyalty, a company with strong stakeholder relationships will also benefit from increased referrals and a better reputation.

To build brand trust, follow these steps:

• Put your customers first
• Develop an solid online presence
• Have excellent products and services
• Be open
• Share positive feedback
• Respond quickly to customer feedback
• Be active on social media
• Help your customers
• Provide multiple contact options
• Enable two-way communication

1. Put your customers first

A sales pitch is the last thing your customers need when they are struggling. Rather than self-promotion, seek ways to assist.

2. Develop an solid online presence

A non-existent, sketchy, or out-of-date website will make a potential buyer suspicious. According to a SurveyMonkey poll, 26% of Americans don’t trust businesses without a website, yet 45% of small businesses don’t have one. Ensure your website is professional-looking, functional, and easy-to-use for your customers.

3. Have excellent products and services

To build trust with your customers, you must first provide a quality product. There is no way to build trust if your products or services are seriously flawed.

4. Be open

The majority of consumers are wary of being taken advantage of by businesses, so don’t add to their concerns. Be clear about pricing and policies, and be willing to answer questions.

5. Share positive feedback

Showing people that other people trust your business is one of the best ways to gain their trust. Include customer testimonials and positive reviews on your website, and keep an eye on your online reputation.

6. Respond quickly to customer feedback

Every company should actively seek customer feedback, because only knowing what customers want is the only way to deliver it. React quickly to a customer’s request (73 percent of consumers value quick responses), listen carefully to their concerns, and show that you care by taking action.

7. Be active on social media

Businesses increasingly use social media to reach customers. Along with sharing company news and promotions, social media is a great way to engage with your customers. Use social media to show them your company’s culture and what makes it unique.

8. Help your customers

According to a SurveyMonkey study, customer satisfaction is the most important element of customer service. But don’t wait until someone contacts your company—create useful content that shows you understand and want to help solve their problems.

9. Provide multiple contact options

People have varying preferences for how they contact customer service. Provide multiple ways for customers to contact you, such as email, phone, online form, social media, and live chat.

10. Be consistent

Consumers trust brands they know. Make sure all your brand elements (colors, logos, signage, etc.) are consistent online and offline so customers can expect the same experience.

11. Enable two-way communication

Advertisements and emails can only influence so many purchases. Make sure your efforts are equally focused on nurturing customer relationships by asking for feedback via social media, online surveys, and plain old conversation.

Being active on social media isn’t just about posting regularly and hoping it reaches your target demographic. Finding out who your target market is and how to reach them takes planning. It all starts with knowing their preferred platforms. Here are some stats for each social media platform to help you plan your strategy.

• Twitter has over 330 million MAUs (Statista, 2019)

Twitter surpassed 330 million users in Q1 2019. By the second quarter, the company reported monetizable daily active users, which focuses on the Twitter population that generates ad revenue.

• 140 percent more likely to message a brand on Twitter (Twitter, 2020)

On Twitter, consumers are more open to communicating with brands. They actively seek it out. Twitter revealed that users are more likely to directly contact brands on Twitter than any other social media platform.

• Tweets with one or two hashtags get 21% more engagement than tweets with three or more (Buddy Media, 2012)

Hashtags are essential for Twitter visibility because they connect you with like-minded users. According to Buddy Media’s social media marketing data, tweets with at least one hashtag get twice the engagement as those without. But don’t go overboard with the hashtags. Tweets with two or more hashtags lose engagement by 17%.

• 1.84 billion daily active Facebook users (PR Newswire, 2021)

Facebook still has a huge following, with over a quarter of the world’s population registered. With such a large audience, brands have a lot of opportunities to connect with their target audience and generate sales.

• 78% of US consumers found products on Facebook (Kleiner Perkins, 2018)

Facebook’s role in social media marketing is slowly evolving from product discovery to a critical part of the customer journey.

• Facebook has 190 million US users (Hootsuite, 2020)

But that only represents 8.9% of Facebook’s total audience. Middle East and Africa have the highest percentage of Facebook users (13.6%), followed by Asia (10.7%). If you want to reach a global audience, include Facebook in your social media marketing strategy.

• According to social media marketing statistics 2021, 98% of Facebook users use mobile devices (Statista, 2021)

Desktop and laptop users are slowly becoming a thing of the past. On a mobile-first platform like Facebook, it’s critical to optimize your marketing strategy for mobile. Use the right post type, upload mobile-friendly images and videos, and post updates during peak mobile usage times.

• 500 million people watch Facebook Stories daily (TechCrunch, 2019)

Facebook Stories give you a new way to share content and engage with your audience. This is one of the first things users see on their timelines.

• 71% of Instagram’s audience is under 35. (Statista, 2019)

Understanding a platform’s demographics helps determine what type of content to create or whether it’s even worth creating. In this case, brands targeting young audiences can greatly benefit from a social media marketing strategy that prioritizes Instagram.

• Hashtags help profiles with over 100,000 followers reach more people (Social Insider, 2019)

Using hashtags in the first comment increased reach for smaller and mid-sized profiles (less than 100,000 followers).

• Instagram posts have an average of 10.7 hashtags (HubSpot, 2020)

Brands with a larger following use up to 30 hashtags per post. While some have had success with this strategy, posts with more hashtags tend to perform worse. Like Twitter hashtags, don’t go overboard. According to social media trends 2021, keeping posts to five hashtags or less improves engagement.

• 1 million daily Instagram memes (Instagram, 2020)

Instagram’s meme culture has become one of the biggest social media trends of 2021. Embrace this trend by including memes in your Instagram posts. But be careful, as forced memes or incorrect formats can backfire.

More businesses are focusing their social media campaigns on generating leads and sales. One way is to look at eCommerce statistics that specifically target social media.

As part of an eCommerce marketing strategy, promoting products and services on social media is known as social commerce. These eCommerce marketing stats are essential for any eCommerce marketing agency.

1. In 2019, over 25% of Facebook users aged 25-34 clicked the Shop Now button (Statista)

An eCommerce marketing statistic for 2021 reveals consumer behavior and age group. Younger consumers are more likely to use the “Shop Now” button. Instagram came in second with 20.2 percent and Pinterest third with 12.5%.

2. Social media influenced more than half (55%) of Gen Z fashion purchases (eMarketer)

Gen Z (14-24) is the most technologically savvy generation and is the most active on social media. They influence what eCommerce trends will emerge in 2021. This statistic should convince businesses targeting a younger demographic to use social media to generate leads and sales.

3. 73% of marketing professionals say social media marketing helped their business grow (Buffer)

Social media is well-known among business owners and marketing teams. If done correctly, social media marketing for eCommerce works. In-house or with an eCommerce marketing agency, social media marketing is critical for generating leads and sales.

4. Social media sales are expected to grow 20% in 2019 to $23 billion (Business Insider)

Most people use social media. It’s not surprising that consumers consider buying products they see on social media. Social media platforms are also adding shopping features. Using Facebook Shops, for example, businesses can add a shopping interface to their pages.

5. Amazon will account for half of all retail sales in 2021. (Statista)

Consumers have made it a habit to shop on Amazon for their needs. Customers shop on Amazon for a variety of reasons, including free and fast shipping.

6. In 2021, Amazon (386 billion dollars), Walmart (67 billion dollars), and eBay (40.5 billion dollars) will be the top three online retailers in the US (Statista)

These massive revenue figures show that eCommerce companies have a lot of opportunities today. Even though Amazon dominates the market, Walmart and eBay show that it is not as saturated as one might think. With the right eCommerce marketing 2021 strategy, even small businesses can grow.

7. Walmart had 385.5 million website visits in September 2020, up from 294.5 million in February 2020. (Statista)

Walmart offers low-cost goods. It has 4,743 physical stores in the US and a large product selection. Walmart is the most popular shopping destination for people who prefer to shop in person.

8. In 2020, nearly half of all online shoppers will use mobile devices (Statista)

Statista predicts that by 2021, mobile devices will account for 53.9% of eCommerce sales. Online retailers and eCommerce firms are now optimizing their shopping platforms for mobile users as well as desktop users. Responsive web design ensures websites load quickly and look good on mobile devices.

9. 39% of consumers say a brand’s sustainability and environmental practices influence their purchasing decision (GlobalWebIndex)

Consumers are more eco-aware than ever. Millennials and Gen Z prefer brands that use eco-friendly packaging and follow sustainable practices. As a result, companies offering eCommerce marketing services should consider tailoring their offerings to these customers’ needs.

10. 80% of businesses plan to use chatbots for customer service (Business Insider)

Businesses use AI to provide fast and reliable customer service. Chatbots, computer programs that simulate human conversations, are now more commonly used on eCommerce websites to assist customers. Chatbots help businesses provide better customer service at low cost. An eCommerce marketing firm can use AI to automate customer service for multiple clients.

Branding clarifies and directs your marketing efforts. With branding and marketing on your side, it’s easier to figure out what steps to take to succeed.

Let us define branding and marketing

Branding

Branding is the art of shaping a company’s identity. With a brand identity, you give your company personality and a clear narrative about what you do, why you do it, and where it all leads. It’s also about who you’re talking to (your target demographic), how you communicate with them, and what they get out of it. Branding elements like logos, color palettes, and fonts are visual representations of your brand identity. But it’s all about the overall customer experience.

People won’t choose you over other businesses selling the same products and services if you don’t establish a brand identity. There’s no need to reinvent the wheel. In developing your brand identity, a good branding and marketing agency draws on tried-and-true branding principles (like consistency and visibility).

Marketing

In marketing, you promote and sell products or services. It includes market research, advertising, sales, and, of course, branding. Targeting your target audience is essential to building a loyal customer base and growing your business.

Building a strong online presence requires a strong website and social media platforms, familiarizing every physical location with basic branding principles, and connecting with your target audience through online and offline brand awareness and engagement campaigns. Your branding strategy determines your marketing strategy.

Branding vs. Marketing

Here are some points that distinguish branding from marketing:

1. Branding precedes marketing

All marketing strategies are built on your brand identity. No ad can be made without a logo. Without a brand persona, your social media captions will lack consistency. People naturally want a reason to pay attention to you, so the emotional value of your branding comes first. Your brand identity is a toolbox that your marketing team uses to achieve specific goals.

2. Customer loyalty is built on brand loyalty

Marketing plans must meet short-term sales targets. For example, Olympic-themed ads would be a great way to boost sales during the Olympics. But what your company stands for doesn’t change whether the Olympics are on or not. Your marketing campaign gets them to buy, but your values and message keep them loyal.

3. Branding keeps your audience’s attention

Your client may have found you through an advertisement, but they must trust you. A branding agency creates a connection with your customers and tells your story, while a marketing agency piques their interest and increases your audience. One of the most important aspects of branding and marketing is keeping your brand relevant for generations.

Again, branding and marketing do not compete. Marketing answers the question of “how” while branding answers the questions of “who” and “why”.

Relationship Between Marketing and Branding:

The two main ways marketing and branding interact:

1. Engaging Your Audience

If your customers support your business, they likely share your values. Branding naturally brings people together, but marketing nurtures that bond. Finding out what your target audience values and the best channels to reach them is a major task for a branding and marketing firm.

2. Prioritizing

You won’t be able to grow your business without branding and marketing. Marketing campaigns that don’t align with your brand’s values may waste money, but you don’t want to be shut out of marketing opportunities when your target audience’s values shift. Constantly balancing branding and marketing priorities leads to business growth.

 

We’ve compiled a list of simple and actionable eCommerce marketing strategies that any business owner can use to capitalize on holiday consumer spending. This list includes eCommerce marketing strategies to implement before, during, and after the holiday season.

Prepare for the holiday rush with these eCommerce marketing strategies:

Contents

• Produce Useful Content
• Make a Holiday Video
• Give your customers special offers and gift
• Offer Time-Limited Deals
• Improve the Local Shopper Experience
• Create an Email Campaign
• Boost Your Website
• Use Retargeting
• Use Influencers

1. Produce Useful Content

Because the holidays are hectic, you might as well be there with your customers. For example, you can write a blog post about Christmas preparations to promote your scented candles, or a social media post about holiday home maintenance to promote your home repair services.

This way, you stay relevant to your audience and use keywords that help your eCommerce SEO efforts. It will take time for your holiday content to appear in search results, so get started right away.

2. Make a Holiday Video

After your static elements are in place, add a personal touch with a holiday video ad. This video is the perfect way to start the holidays. Videos also get shared 1,200% more than links and text combined, so include videos in your social media content.

3. Give your customers special offers and gift

Aside from special offers, consider giving your customers a gift this holiday season. The gift can be a free shipping voucher, freebies, or even gratitude. Simple gestures and thank yous mean a lot to your customers, and can help them remember your brand.

4. Offer Time-Limited Deals

While everyone knows that holiday sales are plentiful, setting a time limit is critical for eCommerce product marketing. Countdown timers create urgency, make potential customers choose you over competitors, and increase revenue by up to 9%.

5. Improve the Local Shopper Experience

With all that you know about holiday marketing, make a conscious effort to target your customers by location. Unavailable products or services, for example, are useless. Local SEO personalization is part of an overall franchise SEO strategy that drives profitable results for multi-location businesses.

6. Create an Email Campaign

You want to make sure that your potential customers know about your great content and tempting promotions. Direct email to your target audience’s inbox increases your chances of being noticed. Consider creating a drip campaign to send more targeted emails.

7. Boost Your Website

It allows you to track and improve your site’s technical performance, which is critical for eCommerce optimization. Having high-quality product images is important, but not at the expense of your site’s speed. Experts advise highlighting your best-selling products to improve user experience.

Also, retargeting and sending personalized emails require accurate customer data. Check your website analytics to track visitor behavior and sales.

8. Use Retargeting

Invest in people who are already inclined to buy from you, especially when your customers are easily swayed. For example, someone may have added your product to their cart but not completed the checkout process. So they can see the product again and possibly buy it.

9. Use Influencers

Keeping up your social media engagement is essential during the busy holiday season. Without a doubt, influencer marketing is a great way to promote your eCommerce store Your online presence needs to be amplified by influencers who speak directly to your target audience (instead of chasing them). Include influencer or customer testimonials and online reviews to build credibility and ease purchase decisions.

Market demands are constantly changing. And we must adapt to these changes to ensure our business’s continued growth and success. Some of the trends identified on inbound marketing are as follows.

Contents

• Forms Are Dying Out
• Video content is starting to dominate despite blogging still been king
• Improving Customer Experiences With AI and Inbound Marketing

Forms Are Dying Out

Industry experts agree that forms are losing their effectiveness. It’s because users respond slowly or incompletely. Drift tested 433 companies’ form response time. Only 32 companies (7%) responded within five minutes, while 240 (55%) either took five days or never responded.

So, if forms aren’t working anymore, what is? Then there are smart applications like chatbots. Or, instead of asking for all information at once, use progressive forms to ask for bits of information at a time.

Video content is starting to dominate despite blogging still been king

Blogging is a great way to drive traffic to your website. A well-executed blogging strategy has proven to be very effective in driving qualified traffic back to websites.

However, recent inbound marketing trends show that video content is poised to become the primary traffic driver. 87 percent of marketers use video in their content strategy and are happy with the results. With TikTok, Instagram Reels, LinkedIn Stories, and YouTube Shorts, marketers targeting a younger demographic are increasingly using short-form video content.

Improving Customer Experiences With AI and Inbound Marketing

Companies are increasingly using AI to improve inbound marketing processes and customer experiences. Experts say AI can collect data and deliver insights into how consumers make purchases. AI can also help content marketers by improving segmentation and automation.

Conclusion

In today’s digital age, audiences prefer to do their own research. It’s up to you, as smart business owners, to make sure this information leads to you. That’s why inbound marketing works so well in a competitive, ever-changing market.

Having affiliate management software is one of the most cost-effective and resource-efficient ways to promote a product online. It keeps a steady customer base and sets a standard to work towards. These are the software’s that allow you to get product reviews and suggestions without paying for a survey. Most affiliate marketing software is simple to set up and fully customizable. They are designed to fully integrate into one’s system and usually come with detailed documentation. Instead of analysis reports, they provide actionable steps. Using affiliate tracking software removes almost all ambiguity surrounding online marketing transactions by removing spam emails, temporary addresses, invalid and global domains. Here are the top 10+ affiliate software tools.

1. Refersion

Refersion is one of the best affiliate software for building your own affiliate network and tracking affiliate sales. It is an easy to use and integrated affiliate marketing platform that helps customers become affiliates and track sales by promoters, influencers, etc. This software is preferred by online marketing agencies because it provides real-time data reports.

2. ClickMeter

ClickMeter is a web-based marketing tool that assists advertisers, agencies, and online marketers in tracking, comparing, and understanding marketing campaigns. It’s simple to use and records solution and activity across channels. It provides real-time affiliate program reports. It enables users to make decisions based on current data. This is one of the best affiliate software used by top online marketers.

3. Tapfiliate

Tapfiliate is an Affiliate Marketing Software that helps businesses and content creators grow. From affiliate program creation to tracking and optimization, one-click social sharing to fraud detection and asset management, this software has a lot to offer users. As a cloud-based solution, it is fully customizable to the user’s needs.

Applicable to multi-level marketing (MLM), multi-language and social sharing programs.

4. Post Affiliate Pro

Post Affiliate Pro is the world’s most popular Affiliate Management Software, helping online retailers track and manage their affiliate networks. It is used by over 27,000 businesses worldwide to create and manage affiliate programs. It customizes commission structures and helps users track payouts.

5. PayKickstart

PayKickstart is the ultimate shopping cart and affiliate management platform for online entrepreneurs and digital publishers. Custom checkout pages/widgets/embed forms, coupon management, auto-complete shipping fields, subscription saver sequences, and more are built into PayKickstart’s online shopping cart and affiliate management platform.

6. venedash

Advertisers, Ad Networks, and Publishers can use venedash to manage offers, aggregate data, and improve performance. To stay ahead of the competition, performance marketers need a reliable tracking solution with built-in fraud protection, cutting-edge billing, and cryptocurrency payments. Vene Dash is a passion project of industry experts in Berlin.

7. TUNE

TUNE is the industry’s most flexible SaaS platform for managing mobile and web marketing partnerships. With one platform, you can manage your affiliates, networks, influencers, agencies, and other business development relationships.

8. Impact

Impact: Manage all your partnerships on one flexible, intuitive platform. Affiliate marketers benefit from unparalleled insights, maximum flexibility, and simple workflows when managing coupon, rewards, loyalty, and cashback sites. Influencer marketers can finally assess each partner’s contribution to a conversion, as well as the program’s overall impact. The manual workflows can go. Flexible electronic contracting, powerful tracking, and automated payment processing simplify B2B partnership management.

9. Everflow

Everflow is the Smarter Partner Tracking and Marketing Platform. It helps companies stay ahead of the curve in performance marketing. It handles scalability via Google Cloud, analytics reporting, and Smart Switch optimization. Everflow was founded by Moolah Media, an early mobile ad network. Opera Software acquired Moolah Media. Everflow was born out of the founders’ belief that the market needed a cutting-edge platform that addressed the complexities, scale, and functionality required by modern marketers.

10. Affise

Affise is a real-time performance marketing platform for advertisers, agencies, and networks. Everything is right where you need it, easy to manage and analyze. Leading companies use Affise to drive business forward with conversion-based costs rather than click-based.

Management, tracking, email/newsletter communication and fraud detection are all available in Affise.