Email Marketing Tactics
- Better subject lines = more conversions
- Retaining of customers by personalizing emails
- Automate segments
- Focus on UG content
- Add dynamic content
- Sharing on Social Media
- Appreciate A/B testing
- Analyze customer behavior
- Consistency in sending of emails
1. Better subject lines = more conversions
Like the headline, most people read your subject line. Adding customers’ first names increases open rates by 26%. Keep the subject line between 17-24 characters long.
2. Retaining of customers by personalizing emails
Customers want personalized emails. Personalization nurtures and engages your customers. You can send cart abandonment reminders and customize your emails.
3. Automate segments
Use behavioral and location data to segment users based on previous website interactions and sales funnel journeys.
4. Focus on UG content
Use a hashtag in your social media, emails, photos, and products to run a successful user-generated strategy. This is a great way to get customers to interact with your brand via email.
5. Add dynamic content
With dynamic content, you can tailor your email to your recipient. With personalized dynamic email content, you can increase your message’s relevancy and drive clicks and sales without spending hours creating different individualized campaigns. Dynamic content is a great sales strategy for 2021.
6. Sharing on Social Media
This will help you improve your overall campaigns and build an email list. It’s also a great way to collect email addresses. This will help your company gain exposure and increase audience engagement.
7. Appreciate A/B testing
Then you can test what works best for your audience. Experimenting with subject lines, headers, and graphics will reveal your audience’s preferences. Using this knowledge in future email campaigns and marketing content will help.
8. Analyze customer behavior
Track user behavior with Google Analytics to better understand your data. This data can be used to improve personalization and segmentation. Keeping track of your audience’s behavior and psychology will help you convert them to customers. Metrics like CTR, OTR, and conversion rate can help you improve your campaign behavior.
9. Consistency in sending of emails
It will take some trial and error to find your ideal email timing. Aside from timing, you need to know how often to send marketing emails. Consistency is key, so ask your audience how often they want to hear from you.