How to Grow Your Business via Email

Hundreds of emails are exchanged each week by a marketer. Most emails are used for networking, invitations, preliminary introductions, pitching new products, recruiting, project forecasting, market forecasting, and reporting to superiors.

Professionals often need to track the status of each email they send in this avalanche of emails. Finding leads’ email addresses takes time. Email tracking and follow-ups become a specialist’s best friend. Manually, this task can be tedious, exhausting, and unproductive. A number of automated tools exist to help them structure and organize email outreach.

Snovio is one of the newest and most successful email outreach tools.

Cold Email Outreach in Email Marketing

Cold email outreach is a must for every marketing department and every marketer, for better or worse. One in a thousand email tools helped them or their company save money by winning a large investment or selling the first product.

Every successful email marketing campaign starts with a clear and comprehensive email marketing strategy, which is often dictated by the marketing team’s and marketer’s automation tools.

Unlock new business opportunities, predict responses, and plan future actions with an email outreach marketing automation tool like Snovio. The important thing is to avoid being perceived as spam, and if you are, how will you know?

Snovio: The Ultimate Email Outreach Tool

We’ve used many email marketing outreach tools over the years, but Snovio is unique. For starters, we found working with Snovio much easier than other outreach tools.

Snovio is simple to use even for non-techies. Snovio is a web app with Chrome extensions. It doesn’t need to be downloaded or installed on the PC, and it doesn’t use RAM. It’s an extension for Gmail, LinkedIn, and other platforms.

An email outreach tool should help you plan your marketing strategy, among other things. If you are considering a robust marketing strategy, we recommend you try Snovio once and assess the results and ROI.

Top 5 Snovio Features

1. Uses professional social networks:

We loved Snovio’s ease of use. It is simple, uncluttered, and provides clean, efficient results whenever needed. We used Snovio for sales and marketing strategies, including LinkedIn recruiting, and it worked flawlessly.

Snovio’s People’s List compilation is awe-inspiring. Furthermore, Snovio will inform you of the recipients’ active email addresses, preventing you from sending emails to invalid addresses.

2. Live support chat:

The practice of separating hot and cold emails can sometimes be the only difference between a successful and unsuccessful campaign. The Snovio chatbot is available 24/7, and their team will help you if you get stuck (though we do not think you will ever need the chat option because Snovio is really easy to use).

3. Developing new campaigns:

The Snovio web app provides a variety of free, customizable campaign templates. This will be very useful for marketers who are short on time and need help planning campaigns. Making a campaign won’t take long.

You can set triggers, timelines, delays, and end goals. You can track the campaign’s progress and analyze its performance.

4. Company Profile Search:

The platform has all the information you need. Companies and industries can also be analyzed with basic data. This will help you learn more about the company, its technology, and operations, as well as the employees and their email addresses.

Is Snovio Worth It?

You may be wondering why a tool with so many useful features would be so expensive. Some cool email outreach tools cost a lot.

You couldn’t be more wrong, as all Snovio features are free! You can start a free subscription plan if you want to use it for more searches, finding, and other functions.

If you’re looking for a simple, effective, and affordable email outreach tool, we recommend Snovio.

How to Get More Facebook and Instagram Fans for Your Business

According to the 2020 Social Media Marketing Industry Report, 94% of businesses use Facebook and 76% use Instagram.

Businesses use social media to gain exposure. Other top reasons include increasing website traffic, leads, fans, and sales.

In an effort to raise their profile and reach more potential customers, most businesses are looking to increase their Instagram or Facebook followers.

Follow these steps to grow your Facebook and Instagram business pages.

1. Customize your profile

First, a potential follower will likely look at your profile to learn more about you. Make the most of your first impression! Create a compelling company bio that tells your story, introduces you, and encourages potential followers to follow. Include all relevant business information, a high-quality profile photo that represents your brand, and a link to your website.

2. Draw a Plan

However, the most successful social media pages probably have a comprehensive social media strategy. Assign someone to manage your social media accounts, set goals, create an editorial calendar, establish tone, post type, and frequency guidelines, and ensure that all posts align with your overall business strategy.

3. Set your target market

Knowing your target market will help you attract the right customers. Assemble customer personas for each of your social media channels. Use your ideal customer’s knowledge to guide your posting times, topics, and schedule.

4. Develop great content

To gain more followers, your social media pages need engaging content that keeps them coming back. Focus on producing high-quality content that is fun, interesting, inspiring, and thought-provoking. If you don’t have time to create all of your own social media content, curate it.

5. Ask for likes on your page

If someone likes your Facebook page, they are automatically followed unless they unfollow it. As long as your Facebook page has less than 100,000 fans, you can invite people to like it. This is a great way to gain new followers who are already interested in what you have to say. You can also run a paid “like campaign” on Facebook to quickly gain followers.

6. Be consistent

Your followers should feel at ease visiting your Facebook or Instagram page. Maintain a consistent brand voice to make visitors feel welcome and let them know what to expect if they follow your brand.

7. Make use of hashtag

With hashtags, you can reach a larger audience and gain new followers because when someone searches for or clicks on a hashtag, they’ll see all the posts tagged with that hashtag. Instagram posts with 5-6 or 11 or more hashtags get the most engagement. On Facebook, use one or two hashtags per post.

8. Get a verification badge

Facebook and Instagram both offer verification badges that show a business has been authenticated. This is easier than getting Instagram’s blue dot, but it’s worth a shot—a verification badge gives your social media page instant credibility and encourages visitors to become followers.

9. Keep learning

Your social media pages should be constantly improved. Monitor engagements and interactions on your pages to see what works best in terms of frequency, timing, and content. Determine what content works best with your followers and provide more of it.

4 Quick Ways To Boost Your Company’s Visibility

Trying to grow a small business, especially on a tight budget, can be difficult and time consuming. Working on a budget means reducing spending on important aspects of your company’s visibility.

One of those things is marketing and promoting your business. Of course, cutting costs does not mean neglecting all those categories. Instead, look for viable solutions that won’t cost as much. And here’s some advice on how to do it.

5 Quick Ways To Boost Your Company’s Visibility

Best practices for Increasing Business Visibility are explained below

1. Know your audience

This may seem obvious, but many business owners ignore this step and try to sell their products to everyone. If you want to sell something, you have to accept that some people will like it and others will not. Your target market is the group of potential buyers who will be interested in your product or service. Make a team and sit down to define your target person. By focusing on one group of people rather than advertising to everyone, you will be able to advertise within your budget.

2. E-mail campaigns

A cheap way to promote is via email. Making a Gmail, Hotmail, or Yahoo! Mail account is free. But you need a solid e-mail marketing plan. You can’t just send emails to everyone because that’s spam. Allow people to sign up for your weekly newsletter. You should include relevant content for your subscribers, and you will soon see responses.

3. Reward loyal clients

Getting new customers costs a lot more than keeping old ones. This is why it is important to keep your customers loyal. Creating customer reward programs will greatly improve your company’s image. Your regular customers will like you more, and new customers will be drawn in.

4. Create a website or improve it if you have one

A functional website is a must for any business, big or small. It’s no secret that the internet is a powerful tool for promoting businesses and brands. Building a website costs money, but it pays off. If you can’t afford to hire someone to manage your website, form a team of employees to manage it and its content. If you already have a website, update it. Consult an SEO expert on what can be done to improve your website’s ranking.

5. Make a deal

Is there a higher-ranking bigger business that works in a similar (but not identical) field as you? If so, you can try to become friends and advertising partners. This is now a global standard. Together, both companies can broaden their influence and boost their visibility. It can also save a lot of money.

In Conclusion

This article should help you improve your company’s visibility and clarity on the market. You don’t have to do all of them at once; try one at a time to see which one works best for you. Once you find it, stick with it for a while before trying another. You will gain expansion, visibility, and ultimately profit.

4 Tips to Boost Your eCommerce Growth

Your eCommerce store may be live and making sales. You might be on the right path, but you can use a few tricks to maximize the benefits. Use the right eCommerce growth strategies to engage with your customers. Creating new business is one way to increase eCommerce sales.

As an eCommerce business, you must consider both the sales and organizational aspects. That is, you cannot build a fluid, data-driven, and robust digital infrastructure without a dream back-end. eCommerce businesses must use Salesforce Commerce Cloud consulting services to improve performance, increase productivity, and secure data storage.

Tips to Boost Your eCommerce Growth

However, you may be using the wrong strategies to increase your client base. Here are four ways to increase eCommerce sales.

1. Cross-Sell and Upsell

After a few years, you may want to upgrade your piano. It is possible to be upsold to a better keyboard. You can buy a product and then realize you need more accessories. Cross-selling occurs when a brand recognizes that you will need other items to complete your purchase.

Another great example is a high-end broadcast microphone. You could be a podcaster, buying one for your radio station, or own a home or recording studio. Ask yourself what else the customer will need to use the mic.

Cross-selling is simple once you understand the customer’s needs. Cross-selling and upselling account for 35% of Amazon’s total revenue. It is one of the best strategies for eCommerce growth regardless of product.

2. Be Creative

Improve your product presentation and description. Avoid using generic product descriptions from online sources and instead write human-friendly, SEO-friendly product copy. Inspire trust with stunning product photos. You can be creative by experimenting with Instagram.

This platform has the highest average order value of any social media platform at $65. That’s why it’s working so well for many businesses. You can use your Facebook store to sell on popular online stores. You can also let users create wish lists. Finally, generate customer reviews. Social proof is vital.

3. Affiliations

Affiliates can help your eCommerce store move large volumes of product. You reward affiliates for achieving the goal. In spite of the affiliate taking a cut of your profits, you will gain from increased sales. So you get free marketing for your business and products and only pay if you sell.

There are several ways to ensure your affiliate program is successful. Investigate whether you need to join a network like Commission Junction or start your own tracking system. Find affiliates by using your existing networks. Find affiliates who sell your products. The most important tip is to pay your affiliates well. The cost of affiliates is often less than the cost of advertising.

Simple affiliate signup process with tracking links on their website, landing page, or blog. Affiliates will be more inclined to promote your products if they have fewer hurdles to clear.

4. Social Media

Social media is a major driver of eCommerce growth. Among the top perming sites are Facebook, Twitter, Pinterest, Reddit, and YouTube. Depending on your industry, some of these sites will be more valuable than others.

So you must test them out to see which one works best for your company. Several eCommerce sites have used Facebook and other social media to increase sales. Most SMB owners are afraid to invest in premium social media campaigns.

But if you target well, these campaigns have a good ROI. You can miss out on several sales opportunities by not using social media.

The Verdict

Regardless of your goals, there are several eCommerce growth strategies and tools available on the market. You can even increase profits without gaining new customers. You can also grow your customer base without spending a fortune. These tips can help you increase your business sales if you are not already doing so.

Benefits of marketing automation for small businesses


Small and developing firms, in particular, can benefit greatly from automation, as they stand to earn the most from the technology. Typically, marketing departments at small and growing businesses are tiny or non-existent, and they have limited resources available to spend on marketing. To begin, let’s take a look at some of the benefits that marketing automation can give your company.


Among its many advantages are the following points:

1. The ability to save time is a huge advantage

In order to be clear, we are not attempting to beat a dead horse, but the process of manually distributing marketing communications can take an eternity. Good quality and well-maintained automations provide the advantage of allowing you to concentrate on the big picture rather than being bogged down in the minutiae of remembering when to manually send a certain message every time, which will boost your return on investment.

2. It raises the likelihood of retaining existing customers

Even though it is every business owner’s nightmare when a customer abandons their shopping cart, marketing automation is amazing at keeping customers engaged and delivering them with relevant information when they are in need. It is possible that automated technologies will eliminate a great deal of the guessing involved in determining what message should be sent and when it should be sent.

3. Enabling a more comprehensive view of the big picture

Any outstanding digital marketing platform will provide you with the statistics and information that you require in order to assess and enhance your performance. In addition, you can collect even more information as a result of adopting automation, which can then be used for personalization, segmentation, and campaign enhancements in the future.

4. This function enables you to join all of your channels together in a single configuration

If you are only using one channel these days, you are falling behind, and the more channels you add, the more tasks you have to remember to accomplish on a daily basis. Because it integrates numerous channels into a single framework, marketing automation software, for example, can help you improve your performance while keeping your design as simple as possible.

4. In addition, it contributes to the preservation of homogeneity

You might easily lose track of the time when you are manually sending messages, and you can also easily forget to send a message completely when you are doing so. Making your communications more automated will ensure that they are dispatched on time and will eliminate any blunders that may come as a result of messages being ignored. 

Different Types of Emails You Need to Use in Your Marketing Strategy

Why have multiple email types?

We often associate “email marketing” with sales pitches. But readers become tired of being bombarded with offers. Clients need diversity in emails. These statements should not only sell your product but also leave a lasting impression. Marketing and transactional emails employ these goals.

A. Marketing Emails

This category’s core is promotional emails. An email marketing or promotional urges a purchase or a new experience. You can also use it to build relationships with clients. Let’s examine some marketing emails.

1. Welcome email

A welcome email welcomes a new subscriber. The idea is to capitalize on the increased attention and win new consumers.

Make your brand, features, and mission clear. You can even give your manager a video instruction on how to use your product.

2. Lead nurturing email

Lead nurturing emails target non-buying prospects. So keep in touch with your subscribers and push them to buy from you.

Prioritize the recipients’ wants and pains. So you can deliver valuable content and maximize ROI. Match the email content to the buyer’s journey stage. Make the first email relevant to your prospects’ needs, then focus on selling in the second email. Each message should entice subscribers to buy.

3. Birthday email

Birthdays are a popular way for brands to connect with customers and promote sales. You can send this type of email to clients to offer them discounts or freebies.

To send this campaign two days before the subscriber’s special day. Then resend the birthday email to remind them of your offer. Visual and verbal content should be celebratory.

4. Re-engagement email

It’s time to re-engage your subscribers who haven’t reacted in three months. A re-engagement email re-engages passive subscribers.

Identify non-readers of your emails. Allow them to change the frequency of emails from your brand if they don’t like it. If desired, add social network buttons. Text or images that underline the value of customer relationships.

5. Abandoned cart email

Sending abandoned cart emails can increase revenue. These messages remind customers to buy. When your client abandons their cart, send these emails within 24 hours. They may forget their order.

Some of the greatest abandoned cart emails include a list of items, a total price and a discount. It should sound exactly like your brand. Styles like BarkBox’s in the email are fine.

It nails practically all best practices in one month. The email appears an hour after a user abandons their cart and details the order.

There’s a cute puppy, a product image, an eye-catching block with a money-back guarantee, and two big CTA buttons! The email is a relaxing blue. The copy incorporates nautical idioms. The text is brief yet covers all bases.

B. Transactional emails

The purpose of transactional emails is not profit. Their major purpose is to notify users of changes to their accounts, purchases, and delivery. Let’s discuss email best practices.

1. Subscription confirmation email

The first email should confirm the subscription. They help brands delete incorrect email addresses. This keeps your list clean and prevents spam complaints.

2. Free trial expiration email

Terminating free trials is crucial. Unless the trial auto-renew. Those are the free trial expiration emails. Simply alert subscribers of the trial’s expiration, explain what it includes, and show them how to upgrade.

3. Premium subscription confirmation email

Changing free to premium requires client engagement. To confirm an order, send an email. Introduce new paid features and explain how to use them.

New users are greeted by Stitcher, which also explains the premium homepage and recommended shows.

On top of the minimalist logo is an attractive animated image that encourages consumers to browse premium programming. The copy may be simpler. But the text clearly reveals premium access benefits.

4. Order and shipping status emails

People demand updates on their orders and delivery dates. Order and delivery status emails are great ways to please and remind customers.

Send frequent updates. Include your order details, tracking code, delivery details, and contact details. Offer discounts, freebies, or special deals to future customers.

Its distinctive offer is accentuated by a bright orange CTA. This email’s black and white style makes the “view order” button obvious. The email contains the order’s arrival date, details, thanks, and contact information.

Subject lines for emails sent with a final chance

Your subject line should practically scream about your limited-time deal because it will be the first thing your subscribers see when they open their email. Make use of it as a visual hook to attract the attention of your users. Emoji are OK or suggested – you want to elicit an emotional response, which means you should also sound excited when you’re talking about it.

Because you want people to open your email and take a closer look at your products, your last chance email subject lines should excite and tease rather than expose the totality of your offer. Simply indicate the duration of your deal to emphasize the fact that it is a limited-time offer.

While it is not advisable to use all caps in email subject lines, it may be required in some situations, such as last minute correspondence. Individuals react immediately when they see all caps. Upper case is often linked with something important, and this is the effect we are attempting to achieve with our text. All caps are usually designated for emergency communications, thus it’s a harmless psychological technique to fool us into thinking something is essential.

You can even set the duration of your sale in hours rather than days, if you like. Although it is somewhat subjective, “48 hours” may appear to some people to be more condensed than “2 days,” especially when accompanied by a brutal countdown meter!

Here is what you can include in the subject line of your final chance email:

• Sign up before the promotion expires!

• HURRY! This promotion will expire in two days.

• This promotion has a limited duration.

• Take advantage of it before it expires!

• Last call!

• This sale is simply too wonderful to pass up.

• 50% off final hours


• Seize your bargains before they expire

• Almost finished!

• Acquire it or regret it

• Act quickly! These incredible bargains are nearly gone.

• Our sale is drawing to a close!

• Almost out of stock; act quickly

• Don’t miss out on these special offers!

• It will vanish tomorrow!

• You’ll be sorry you missed this sale. There are only two days remaining.

• Offer expires today! Take yours


• This is a sale you do not want to miss!

• There is only one day remaining!

In situations like this, succinct, snappy subject lines perform wonders. You might just write “last opportunity,” but keep in mind that your customers receive numerous such emails from different brands. It’s preferable to give yours a slight twist.

Limited Time Offers And Why They Are Effective

Limited-time deals may be found everywhere, and they are worth taking advantage of. Most certainly, you’ve already seen a couple of these in the course of the day. They are so common that when a recipient receives an offer that does not have a time component, it may seem uncommon to them at first glance. Despite the fact that they are a common marketing approach, many businesses struggle to succeed in this area despite their efforts.

We’ll take a look at what it takes to design an enticing and effective limited-time offer today in order to increase sales and profits. The most effective types, as well as how to avoid some of the most common problems, will all be covered in this section.

What is a limited time offer?

It is precisely what it says on the tin when it comes to this type of advertising. You construct an enticing deal, such as 15 percent off orders, and then make it available for a short period of time only.

Freshbooks sent out an email with a limited-time deal, which is shown below as an example of how to use it. Users who sign up for a six-month plan during the next three days will receive a massive 50 percent discount, according to the business.

For what reason are limited-time deals so effective?

  1. Limitation of time offers make use of the well-known premise that buyers desire things that are in limited supply, which is supported by research. When you combine a fantastic price with a time constraint, you will almost certainly generate emotions of FOMO and a rush to make a purchase. Paying close attention to your target demographic and delivering your message at the appropriate time may enable you to make your offer even more tempting to potential customers.
  2. Many different strategies can be used to make the offer more appealing to the specific audience that you are trying to reach out to. Consider enhancing the perceived value of the offer, for example, by offering higher discounts, shipping promotions, or buy one get one deals. Likewise, you have the option of extending or shortening the duration of your offer. Timeframes that are too short cause FOMO, whilst timeframes that are too long may allow you to earn more sales over a longer period of time.
  3. Not just the mechanics of your limited-time offer, but also the language that you employ to market your offer, are key components of a successful limited-time promotion. When you add enticing content to a delicious offer, it will be even more effective than before. Pay close attention to the day and time that you send your offer, as well. Ideally, you should send this at the conclusion of the spring season if you have a fantastic copy for a summer sales event. Finally, you must evaluate the channels and ad types that you intend to employ in order to distribute your promotion. The idea is to get as many people to look at your offer as possible.

Using Emoji and Symbols in Your Email Subject Lines

Email subject lines are much more expressive thanks to emojis. Everything from to and even shows up in our inboxes on a regular basis.

We’ll go over all you need to know about utilizing emoticons in emails (like a total pro).

Why are emojis being used in email marketing?

Inboxes are congested and have little space. Emojis are becoming more popular among marketers, especially because they are a simple and expressive approach to stand out to subscribers. With World Emoji Day, a whole day is dedicated to the love of emoji.

Marketers have discovered a new approach to engage and connect with their recipients by utilizing emoticons in place of or to compliment words. And with email marketing, engagement is crucial. Unengaged subscribers can actually cause more emails to be filtered as spam.

The impact of emojis on engagement and the benefits that result are apparent.

According to Experian, 56 percent of brands that used emoji in their email subject lines had a higher unique open rate.

But hold on a second. More reasons to utilize emojis in your topic lines include:

• Emojis in subject lines might lead to better response rates than standard email, so if you don’t utilize them, you might be missing out on an opportunity to engage your readers.

• Emojis are only used in the subject lines of 2% of company emails sent to private clients. Other businesses will be able to differentiate themselves from the competition as a result of this.

• Using emojis in your subject lines can help them fit on mobile screens.

Emojis in email instances that are cool

We observe the unique tactics other marketers are utilizing in their messaging because we work in email marketing. Emojis have becoming increasingly popular in email subject lines.

Emojis are everywhere these days. “The use of emojis in mobile and email marketing campaigns has surged 775 percent year-over-year,” according to Jess Nelson of Email Marketing Daily.

She goes on to claim that in the previous five years, the use of emojis in text messages has increased by more than 7000 percent.

Some companies, such as On, use a single emoji to distinguish their subject line.

On is a high-end running shoe manufacturer best known for their Cloud range. As a logical extension of their branding, they put an in all of their email subject lines. It also makes their emails stand out in the inbox.

Note: When you use emoji in the subject line of an email in Gmail, the icon will appear differently in the inbox view and after the email has been opened. This is because the inbox view utilizes the Android emoji, whilst the read email view uses Google’s own emoji design.

Other firms employ a variety of emoticons to convey their message.

You might be curious in which emojis get the most reads when used in subject lines. Surprisingly, the answer is.

So, how can you use colorful characters to boost open rates, read rates, and click-through rates in your own emails?

How to write email subject lines using emojis

It’s as simple as copying the symbol or emoji from a website/document like Facebook Symbols or Emojipedia and pasting it into the subject line area of your email.

When using emojis in email subject lines, there are a few things to bear in mind.

There are a plethora of emoji to pick from, ranging from to the open-inducing, but not all of them display properly on different mobile devices and email applications. Subscribers may see this or just the phrase “emoji” instead of your desired icon if this happens. That gives advertisers a bad feeling.

Emoji client support can be reached via email.

As marketers, we must remember that there are numerous email programs available, including Outlook, Gmail, Apple Mail, Thunderbird, and others. Furthermore, none of these email clients represent email in the same way (wouldn’t that be wonderful!)

Because we can’t force all email clients to play along and render our emails in the same way, it’s crucial to be aware that your emoji may seem differently in each client. So, how can you figure out which email clients have issues with emoji?

We tested a number of email applications, old and new, to see what would happen if we used emoji in our subject lines. We observed that even the older clients were generally properly supported.

There was near-universal support, with the exception of Outlook 2003. An extra twist was added to and iOS devices. Some symbols, such as, are substituted by the phrase ’emoji’ or a little image instead of the core characters.

You can use the relevant button on the normal Android keyboard to input an emoji on an Android device. Emojis inserted in this manner, however, will appear in Inbox on Android but not necessarily on the web version.

Keep in mind that if the email client doesn’t allow emojis, the receiver may see a character instead.

Remember that utilizing emoji in Gmail necessitates certain extra specific precautions. When you use emoji in the subject line in Gmail, you’ll notice that the icon looks different in the inbox view and after the email has been opened. This is because the inbox view utilizes the Android emoji, whilst the read email view uses Google’s own emoji design. While the emojis appear to be identical, it’s still worth double-checking that both versions reflect the same emotion.

Furthermore, using the browser version of Inbox by Gmail, it is presently not able to incorporate emoticons in Inbox messages.


Emoji in email subject lines can be a powerful and attention-getting tool for increasing email open rates and getting more people to engage with your campaigns.

To avoid looking like an in your subscribers’ inboxes, test any emoji in your email subject lines before sending.

What Email Designers Can Learn From Web Developers

For years, email design has lagged behind website design. This is mostly due to email clients’ slow adaptation to the evolving digital design world (especially the rise of responsive design).

However, in the last five years, email clients have started to include features that were previously only available on the web. The revelation in 2016 that Gmail will now support integrated CSS and media queries, two tools that enable flexible design, was particularly noteworthy.

Email designers now have the opportunity to apply everything web developers have learned about modern design over the past two decades to email. What email designers can learn from web developers is as follows.

Make sure the design is responsive, especially on mobile.

In 2019, mobile devices opened more emails than desktop computers. Today’s email designers must prioritize how emails appear on mobile devices while maintaining readability on desktop and tablet computers.

This is where the concept of responsive design comes into play. Your design will adapt to the screen size and resolution of the device it’s being viewed on if it’s responsive.

We advocate designing three separate wireframes for each email (or email template): one for mobile, one for desktop, and one for tablets, as website developers do.

Then, for email clients that don’t support media queries, use media queries to inform the layout how to render based on parameters like screen size, or utilize the fluid way.

On the other hand, responsive email design appears to be geared for mobile reading.

To improve readability, keep the design simple.

When it comes to mobile readability, website developers realize that a simple design is ideal. Multiple columns, as well as unique typefaces and designs, are tough to traverse comfortably on smaller displays.

The best approaches to keep the design basic are as follows:

Use a one-column design.

On smaller screens, such as mobile devices, single column layouts are the most visible. They also enable designers to produce a single stream of information that leads readers to take the required action (like clicking a button).

This unified stream of information also provides a better user experience than having to scroll from side to side or zoom in on a small smartphone screen to see everything.

Visual clutter should be reduced.

Any design feature that may be deleted without affecting the message’s effect is referred to as visual clutter.

Using separators to split parts instead of white space, for example, could be regarded visual clutter. Similarly, if font styles such as bold, italics, and distinct headings are not absolutely necessary to convey the content, they may be deemed clutter.

Make your design as simple as possible, and you’ll likely improve the user experience.

There should only be one CTA button.

Developers that have mastered the art of conversion-focused design understand the importance of not forcing readers to pick between various activities. Designers should instead use only one call-to-action so that readers know what to do next.

In addition, rather of hyperlinked text, make your CTA a larger, contrasting button. On a mobile device or tablet, a button is easier to tap with a finger than hyperlinked text.

Take advantage of the web’s powerful responsive design principles.

To generate adaptable emails, email designers must at the very least establish a single-column design for smartphones. Designers who want to improve the user experience across all devices, on the other hand, can employ these slightly more complex strategies:

For emails with a lot of text, use progressive disclosure.

When emails are written like mini-essays, users on mobile devices see an infinite scroll of text, even if the email isn’t that long on the desktop.

Email designers can use web developers’ “progressive disclosure” method to overcome this problem. When certain aspects of the email (such as text sections) seem concealed beneath interactive features (such as headings) and are displayed only when the reader taps, this is known as a hidden element.

Readers can experience the email as ordered and minimal, and skip to the area they want to read, thanks to progressive disclosure.

Live text + background pictures are used to overlay text on images.

Previously, if an email designer wanted to show text overlaid on an image, they had to produce a separate graphic of the image and the overlaid text, which they then had to incorporate into the email template.

This is fine until your email client fails to produce your graphic correctly, in which case your message will be missing a key headline. It also necessitates designers creating unique visuals for each gadget wireframe, which adds to the work spent.

Instead, designers can take a page from website developers’ playbook: To make your text overlays, use live text and a background image. This allows you to have the superimposed text picture change for each device automatically, without risking a render failure.


In terms of design possibilities, email clients are finally catching up to internet platforms. In order to take use of these new features and generate more responsive, stylish, and conversion-friendly emails, email designers should consult web developers.