5 Tech Trends B2B Marketers Should Know

See the source image

In 2022, B2B marketers will see a variety of technology trends. The customer expects more, which is driving these changes. With the pandemic comes increased competition and profitability, putting the customer in control. The old paradigm of leading the customer is gradually being replaced by a new one of following and meeting their needs.

Marketers must keep up with changes in B2B marketing strategies as technology evolves. With new technology and execution techniques constantly emerging, B2B marketers may struggle to decide where to focus their efforts.

That’s why we’re covering five tech trends to watch in 2022. Getting any or all of these would keep you relevant and ahead of the competition.

  • Email Personalization
  • Account-Based Marketing
  • AI-Powered Buyer Experience
  • Multi-Channel Advertising
  • Video Marketing
  1. Email Personalization

Email marketing is the most effective way to reach a larger audience. According to a CMI report, 68% of B2B marketers consider email newsletters to be effective lead nurturing tools. Determining how to personalize emails for quality leads and improved email conversions is critical.

According to another study, 70% of marketers who used email customization saw exceptional ROI. Thanks to new templates and technologies, personalization, outreach, and audience segmentation have never been easier.

During the pandemic, everyone switched to digital signatures to save time, effort, and paper. Emails can benefit from digital signatures for added security and credibility.

B2B email personalization is a big step up from boring mass emails. Marketers can now easily run email campaigns, analyze them, and use AI to forecast.

  1. Account-Based Marketing

An account-based marketing strategy enables marketers and salespeople to work together to identify and convert ideal clients. According to 42% of marketers, the COVID-19 outbreak in 2020 hampered ABM goals. Also, 49% of respondents said they prioritized client retention over acquiring new clients.

To achieve success with this strategy, sales and marketing teams must work closely together to identify the most qualified prospects for an ABM strategy.

Small businesses can benefit from this strategy by combining sales and marketing teams to better target marketing resources and efforts.

Compared to other marketing activities, ABM provides a 97% ROI. Finally, AMB ensures efficient use of marketing resources for B2B businesses.

  1. AI-Powered Buyer Experience

Artificial intelligence is also helping B2B marketers create more tailored B2B buyer experiences (AI). It supports a multi-channel customer journey.

Using AI in B2B marketing can reduce costs and errors while increasing ROI. B2B marketers can link and analyze customer data to produce marketing, sales, and customer service insights.

The majority of sales leaders share AI applications with marketing teams, according to Salesforce. Like email personalization, tailoring other aspects of marketing can help unlock growth metrics.

Personalization increases leads, customer retention, and upselling. It also improves the rest of the customer experience. For example, 82 percent of marketing executives attribute personalization to increased consumer advocacy, and 92 percent to brand growth.

  1. Multi-Channel Advertising

Most likely, you already send out enough emails as part of your B2B marketing campaign. But, without a multichannel marketing strategy, your company may miss out on future growth opportunities.

In order to reach different businesses, most successful marketers know the value of multichannel marketing. This includes digital and traditional marketing. These campaigns can be successful by tapping into consumer desires and preferences via various media platforms.

  1. Video Marketing

This is one of those technology trends that B2B marketers cannot afford to ignore. As a modern digital marketer, you need technologies like video content to make your content more accessible and appealing.

Video marketing is great for B2B companies because it shows the buyer’s journey visually. You can also make case study videos to help market your products. This is becoming increasingly popular as more B2B companies use video to communicate with their clients. According to recent data, 70% of B2B buyers watch videos before buying, and case study videos are very popular.

Video advertising is expected to grow in the coming years, as the pandemic forces many businesses to buy online. Using video marketing for B2B would mean entertaining key business messages.

How to focus on the user experience in your email marketing

Table of Contents

  • Don’t just align email metrics with business goals
  • Don’t use misleading subject lines or CTAs
  • Beginning with the end in mind
  • Focus on adding value

Don’t just align email metrics with business goals

Email-specific metrics like open rate are useful proxies for success, but not the definition. In addition to email opens, we send email to drive larger marketing and business goals like website visits, purchases, or revenue.

Now that open rate and click-to-open-rate (CTOR) are obsolete, it’s time to rethink email success. Also, make sure your email marketing strategy aligns with your overall business goals.

Don’t use misleading subject lines or CTAs

It’s easy to feel compelled to write misleading subject lines or calls-to-action in order to increase open and click rates. However, once subscribers realize you’re consistently letting them down with your content, they won’t return.

To be clear, we’re not saying you shouldn’t use best practices and create compelling subject lines and CTAs. We’re just saying you shouldn’t try to gain subscribers at the expense of your stats. If you can’t make your email or the content you link to compelling without lying, don’t send it.

Beginning with the end in mind

When creating a campaign or a single marketing email, start with the end in mind. What do you want to teach, tell, or direct your subscribers to? Knowing what action you want them to take before you start will help you make better decisions when creating your email campaign.

Focus on adding value

Let’s face it, most marketing emails are noise. Inboxes are crowded, and users are constantly scanning for important messages.

So, how do you become a sought-after name? Keep giving your subscribers value.

This means different things to different people and businesses, but before sending a marketing email, consider whether you have a legitimate reason to be in their inbox. If you don’t, and you’re just sending for the sake of sending, you should reconsider.

5 Email Metrics to Impress in 2022

See the source image

Is improving email ROI one of your top business goals for 2022? Changing your email template, subject lines, or starting a newsletter may be on your list of things to do in the New Year.

You must measure the right metrics to truly drive your email marketing campaigns forward. This will help you see what works and what doesn’t, where you can improve, and how to make your emails stand out. You won’t know if your changes affect opens, click-throughs, and revenue without these metrics.

Here are the top 5 email metrics to watch in 2022.

  • Click-through rates (CTR)
  • Delivery rates
  • Conversion rates
  • Campaign ROI
  • List growth rate
  1. Click-through rates (CTR)

After opening your email, you want your subscribers to take action. This involves clicking on a CTA and visiting your website.

The number of people who visit your website divided by the total number of messages delivered gives you your click-through rate.

These include the wording and visibility of your CTA, the link between content and subject line, and the number of times your CTA appears in your email.

It’s important to strike a balance between giving clear CTAs and not pressuring people into clicking.

  1. Delivery rates

Delivery rates show you how many of your emails actually reach their intended recipients.

To calculate, divide the number of successfully delivered emails by the total number of emails sent.

Deliverability issues occur when too many emails fail to reach the intended recipients.

Several factors can affect deliverability. If your conversion rate is low, you may have an outdated list with many invalid email addresses. You may also have used words or phrases that triggered spam filters in some email clients.

That’s why it’s vital to regularly clean up your recipient list. Recipients who haven’t engaged with you in a long time should also be removed.

  1. Conversion rates

You got your email into your client’s inbox; they opened it and clicked through to your site. But are your subscribers converting?

The number of conversions (i.e. purchases, downloads, or referrals) divided by the total number of emails delivered gives you your conversion rate.

Knowing your conversion rate will help you identify weak points in your sales funnel. In this case, a high click-through rate but low conversion rate indicates a poorly optimized website. If you have a low click-through rate but a high conversion rate, you know you need to optimize your emails to increase click-through rates.

If your click-through rate is high but your conversion rate is low, think about improving your landing page’s engagement.

  1. Campaign ROI

The revenue generated by each email will tell you the ROI and which emails perform best.

Calculate this by subtracting your investment from your sales and dividing the result by your investment.

This can be difficult to track (an email may lead to a sale months later), but it is worth trying to get a rough idea of how well a campaign generates revenue for you. Analyzing your email campaign performance, especially during peak times, allows you to adjust and change your campaigns to ensure maximum efficiency.

  1. List growth rate

This metric show how long your email list has grown.

Subtraction of complaints and unsubscribes from total new subscribers. Decide how many subscribers you had in a given period.

Your list will die if you don’t keep growing it. While some churn is inevitable, you never want to lose subscribers faster than you gain new ones. After all, not only will people unsubscribe, but they will also change their email addresses.

Always look for ways to grow your email list, and monitor it at least once a month.

7 Things Affect Email Deliverability

See the source image

The simplest email marketing question may also have the most complicated answer. As an email marketer, you want to wow your subscribers.

Then you want to see people sharing your content on Facebook and Twitter. You want people to open your emails and engage with them meaningfully.

It’s not just about sending beautiful, optimized emails. A better positioning of your campaigns will help them get through spam filters, get opened and acted upon by your subscribers. That’s email deliverability.

  • What is email deliverability?
  • 7 ways to sabotage email delivery

What is email deliverability?

Email deliverability is the percentage of emails that reach the inbox without being bounced or marked as spam. Email deliverability issues include high bounces, spam filters, and low engagement.

In this post, we’ll look at seven things you might be doing (without even realizing it) that harm email deliverability.

7 ways to sabotage email delivery

  • Ignore your subscribers
  • Send with no custom authentication
  • Use of too many images in emails
  • Sending message from a free domain
  • Settling for single opt-in
  • Use ambiguous or spam-flagging subject line
  • Use of URL shorteners

1. Ignore your subscribers

Some old sayings are true: prevention is better than cure. This means first building a solid, permission-based list of people who have explicitly agreed to receive your emails.

To maximize the potential of your subscriber list and the engagement level of your recipients, you need to start off on the right foot and send.

People forget who you are and why they signed up for your emails if they don’t receive them for six months. Waiting too long to send your first email reduces your chances of making a good first impression in the inbox.

Instead, send a welcome email that encourages engagement and clicks, and gets your subscribers used to seeing your brand in their inbox.

Send regularly, but not too frequently. Depending on your industry and brand, one email every quarter or one every day is probably too little. Testing should reveal a sending frequency that works for both you and your subscribers.

2. Send with no custom authentication

A large part of email deliverability is avoiding being perceived as a spammer by spam filters and recipients.

Authenticating your emails is one of the best ways to do this. Authentication allows ISPs to verify your email sends. Receiving mailboxes can more easily determine if your email is genuine or not by using verified SPF and DKIM settings. Authentication is one of Gmail’s top recommendations for getting emails to users’ inboxes.

While Campaign Monitor handles authentication for you, we strongly advise you to set up your own SPF records and DKIM key to maximize email deliverability. Your network administrator can usually help you set this up.

Custom authentication settings increase email delivery rates.

3. Use of too many images in emails

Historically, spammers used HTML emails with only one or many images and little text to avoid spam filters that looked for spam keywords.

Spam filtering now prioritizes sending reputation over content, though the image-to-text ratio still matters and should be optimized.

Spammers’ emails with little text and lots of images, or just one large image, can be identified. By sending similar emails, you risk being marked as spam.

Instead, design your emails with this in mind, balancing images and copy so that even without images, your email makes sense and is engaging. Use alt text for your images so that even if they don’t render, your subscribers will know what they are.

4. Sending message from a free domain

Every element of your campaign must convince recipients and spam filters that you are who you claim to be.

Using a domain other than your own is a no-no. Free domain email accounts like Hotmail, Yahoo, and Google are also bad ideas. Under revised DMARC policies, Yahoo, Gmail, and other ISPs will automatically mark your emails as spam if you send commercial or bulk email to an address at their domain.

Instead, use a company address that clearly identifies you. This lets people know not only who is sending them the email (Virgin), but also what it is (a newsletter) and where it is coming from.

Using a send-from address tailored to this particular part of the business is critical for strong email deliverability.

Remember to use an address at a domain or authenticated sub-domain that you own. Not only will this help avoid ISP filtering, but it will also help build your domain’s sending reputation.

5. Settling for single opt-in

Confirmed (or double) opt-in means that people who sign up for your email list will receive a confirmation email.

Other than the sheer number of sign-ups, confirmed opt-in lists outperform single opt-in lists in almost every engagement metric.

You can build your sending reputation by sending to a more engaged and active list by using confirmed opt-in lists.

6. Use ambiguous or spam-flagging subject line

Your subject line is the welcome mat of your email, and if it looks like spam, people and the spam filters ISPs put in place will probably think it is.

Avoid ALL CAPITALS, excessive punctuation (!!! ), and only use symbols and SP$C!AL [email protected] when necessary.

Subject lines should follow the same rules as the rest of your email copy. Be brief, as many email clients will truncate long subject lines. Don’t forget to personalize, be creative with the copy, and be transparent with your subscribers.

7. Use of URL shorteners

URL shorteners are widely used by spammers to disguise the nature of URLs they link to, and are one of the main reasons spam filters block your emails, even if the links are legitimate.

Avoid using URL shorteners and putting the full URL in the email body. Instead, create a link with the appropriate text and make sure all links are valid and functional. Replace URL shorteners with clear and attractive CTAs to increase traffic and click-throughs. This is another way to improve your email deliverability.

Social Media Campaign Ideas for 2022

See the source image

As the year comes to a close, our thoughts turn to 2022. It may seem odd to be planning future social media campaigns now, but things move quickly in social. Take a look at the following ideas to help you start the year with great social media content.

  • Leveraging on Video
  • User generated content (UGC)
  • Engage people
  • Diversify

Leveraging on Video

Video is here to stay in 2022 and beyond thanks to social media platforms.

Videos on social media include pre-recorded videos (like Reels on Instagram), live videos (which allow you to interact with your audience in new ways), and short videos (like Snapchat’s).

Social media video defies categorization. People prefer digestible content, especially in the first few seconds (with a strong title or thumbnail).

In 2022, make sure your social media strategy includes video.

User generated content (UGC)

While UGC is not new, it is still in its infancy. You could aim for a breakthrough in 2022.

Sharing user-generated content (UGC) can be done in a number of ways, including sharing photos and videos, soliciting testimonials and stories from customers (particularly effective on Facebook and Instagram), and hosting contests where users can submit their own content (or something they created based on your company).

Allow UGC contributors to speak for themselves, even if you provide guidelines for the content they should create, where they should post it, and how they should do it.

For context, Apple has been doing this with #ShotOniPhone, where users send in images created on the devices.

Engage people

Too many brands are hesitant to invite engagement. In reality, you should actively solicit engagement from your followers, especially in 2022, when there is so much noise online.

How to increase social media engagement? If you want to create a community, you need to create content that people can contribute to. Your content strategy will vary depending on the platform. Asking questions can start discussions.

Engaging with other social media users, especially industry influencers, is vital. Conversations with them may lead to future brand-to-brand collaborations.

Your comments and replies are all part of your social media content, so craft them carefully and with your brand’s voice.

Diversify

Brands are now discovering how to celebrate audience diversity. Brands that recognize this and make it a priority in their social media will find that they build stronger relationships with their audiences.

How do you accomplish this? By considering the demographics of your brand’s social content, including marginalized voices in your campaigns, and determining your target demographic. It’s obvious that the people who engage with your social content are not all the same, and they value brands that prioritize diversity, equity, and inclusion. Take control of the situation and organize campaigns that will help make 2022 a more inclusive and authentic year.

Creating a Customer Profile to Help You Understand Your Target Customer

See the source image

Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how is critical to promoting a brand.

Social media marketing, for example, allows for a low-cost, targeted presence. It is important for a company to understand where their potential clients spend their time, how they communicate, their interests, and problems.

  • What is a Customer Profile?
  • Who Are Your Ideal Customers?
  • Benefits of a Good Customer Profile
  • Building Your Customer Profile
  • Future of Customer Data Profiling

What is a Customer Profile?

A customer profile describes your target market’s buying habits, demographics, interests, daily routines, and pain points. Marketers can target similar customers by creating and updating consumer profiles.

Using your existing data, you should begin to build a clear picture of your target customers’ attributes and behaviors.

Who Are Your Ideal Customers?

A Buyer Persona is a fictionalized representation of the target market for your products.

While a customer profile is an analysis of past successful conversions, identifying common psychographic characteristics that influenced their buying decisions, These customer profiling traits influence how and where you advertise your products and build your brand.

Benefits of a Good Customer Profile

It should be specific. Limiting your profile to a billion-person demographic leaves you directionless. Using more specific criteria allows you to:

  • Identify high-converting prospects
  • Lower marketing and acquisition costs
  • Target individual buyers for bot sales and support
  • Make more fact-based decisions rather than guesses
  • Develop eCommerce and social media strategies to reach your target audience.

Building Your Customer Profile

The main issue is gathering enough data from existing customers to build a compelling customer profile. Here are some tips for a successful profile:

  1. Talk to your sales team about common characteristics they’ve seen in successful sales situations. How did those customers come to buy your products?
  2. Do a client survey. Identify common traits from sales data and customer reviews. Identify age, gender, and contact methods. Was it a desktop or a mobile device?
  3. Determine which online forums matter most to your clientele.
  4. Who are the key influencers among your customers?
  5. From where was the purchase? Identify trends by city, state, country, and continent.
  6. Research your industry and competitors to learn where and how they focus their marketing efforts.

Future of Customer Data Profiling

With more resources than ever to build a brand and a lasting presence, successful businesses know that customer data profiling is critical. Rather than buying “broadside” advertising on TV, radio, newspapers, and magazines, today’s marketers can create targeted content for online audiences most likely to buy their products or services.

Companies that do not fully understand their most likely customers’ characteristics and habits will be left behind by the competition. Use data and tools to define your customers and create a strategy to meet demand where it exists.

How to Use Email as Simple as Possible

There are a few techniques to making emailing easier on your smartphone, laptop, browser, tablet, or watch. Let’s look at four rules you can use right now.

  • Sort Your Email
  • Snooze the Waiting Messages
  • Create Email Templates
  • Clear Your Inbox
  1. Sort Your Email

Don’t put all your emails in one big folder. Spike offers Priority Email Inbox, which moves irrelevant mail (including newsletters, promotional offers, and receipts) to a “Other” category, leaving only vital communications.

Spike also allows you to automatically filter your Inbox into three categories: Subject, People, and Inbox.

  1. Snooze the Waiting Messages

If it won’t need your attention for another week, delete it! You can’t just delete it or mark it as read since you could forget! That’s why Spike lets you snooze emails for later that day, tomorrow, next week, or whenever you choose!

  1. Create Email Templates

Create and save templates for the messages you send frequently to streamline your email routine. Have a template ready for service inquiries, for example. To avoid sounding like a robot, observe the basic dos and don’ts of email templates.

  1. Clear Your Inbox

It’s tempting to ignore an email containing an assignment. But this only adds to the mess and hinders your task. Instead, add it to your task management system as soon as you get an email with a task.

Tasks & To-Do Lists appear immediately in your inbox, eliminating the need to open and close other apps. It also allows you to add and collaborate with other team members without having to open emails.

8 Email Marketing Metrics to Improve Your Email Strategy

See the source image

Despite being one of the oldest forms of inbound marketing, email marketing is still one of the most effective. One reason is that with over four billion daily email users, it is one of the most convenient ways to contact someone. Not to mention, email marketing is one of the most cost-effective marketing strategies available, generating an estimated $42 for every $1 spent.

But simply sending an email marketing campaign won’t guarantee success. The key is to track your email marketing efforts so you can tweak and improve your strategy over time. Analyze your email marketing metrics to do this. Keeping this in mind, here are eight key email marketing metrics to track.

  • Click-Through Rate (CTR)
  • Open Rate
  • Unsubscribe Rate
  • Subscribe Rate
  • Email Conversion Rate
  • Email Viewing Time
  • Opening Time
  • Active Audience

1. Click-Through Rate (CTR)

Once subscribers open your emails, you want them to be engaged enough to click on any CTAs you include. Your CTR shows whether subscribers are clicking on your links. If they open your emails but don’t click through to another page (like your website), they either weren’t interested in the content, or your CTAs weren’t convincing.

The CTR should be 2-5 percent. Contrast CTR and CTOR (click-to-open rate). How to find CTR? Subtract the number of users who clicked at least one link from the number of emails sent. CTOR also compares the number of people who opened your email to those who clicked. That’s why you should aim for a CTOR of 10-22 percent.

2. Open Rate

The average email open rate is 12-15 percent, according to research. If your open rate is low, it means your subscribers aren’t interested in your emails and don’t bother to open them. You can’t convert subscribers who don’t open your emails. A low open rate can be caused by poor timing, poorly written email subject lines, or simply irrelevant content.

3. Unsubscribe Rate

The last thing you want to see is unsubscribes. However, tracking this metric is critical for identifying serious email strategy issues. A high unsubscribe rate may indicate poor lead quality or irrelevant email content.

4. Subscribe Rate

Your email list will naturally shrink if you don’t add new subscribers regularly. So keep an eye on your email subscription rate. If it’s low, you need to work harder on building your list via content marketing, social media, or paid advertising. The higher your subscription rate, the larger your lead pool.

5. Email Conversion Rate

Your email’s conversion rate tells you how well it converts leads. You can compare conversion rates of different email campaigns, landing pages, CTAs, content types, and more to see which emails convert well and which do not.

6. Email Viewing Time

This email marketing metric is only useful if you want to engage your subscribers. If your emails are only a few sentences long, your subscribers won’t spend much time on them. It’s useful to know how long subscribers view longer articles. Your email’s content must be relevant and engaging if they are spending time on it. If they don’t, it isn’t.

7. Opening Time

Opening time shows when your subscribers open your emails. The majority of subscribers open emails in the evenings, so you can adjust your strategy to send emails closer to when your audience opens them. As a result, you can reach more subscribers at the right time.

8. Active Audience

The active audience metric shows how many of your list’s subscribers are active. Inactive subscribers haven’t opened your emails in months. Every three months or so, remove inactive subscribers from your email list. If you leave them on, they will negatively impact all of your other metrics, making analysis difficult.

9 Best Email Marketing Tools for 2022

See the source image

Email is still important in our personal and professional lives in 2021, especially since the past year has forced us to stay indoors.

Email marketing is a great way to promote your products and send out newsletters to remote workers. Likewise, email marketing is cheaper than other digital marketing methods and allows you to target your audience with just a few clicks.

Which app should you use if you haven’t had time to create an email marketing strategy? So you don’t have to worry about email marketing without a plan.

Here are the best email marketing software options available for you.

  • Email Badge
  • KIRIM.EMAIL
  • Email List Validation
  • EmailWritr
  • Email Scraper
  • SendFox
  • Lead Scrape
  • INBOX
  • CLOSEM
  • KingSumo

Email Badge

Brand identity is important in email marketing, and one of the best ways to establish it is with a simple but effective email signature. With Email Badge’s professionally designed signature templates, you can easily customize your campaign’s signature. A signature can be used as a marketing tool with Email Badge.

KIRIM.EMAIL

KIRIM is an all-in-one email marketing platform. It is a good pick. It lets marketers, developers, and agencies create and send professional emails to their subscribers. KIRIM also provides email validation to prevent spamming spam traps, bots, and inactive accounts.

Email List Validation

E-mail marketing goes beyond the perfect message. It’s also about targeting the right people. This software helps you improve email deliverability and maintain sender reputation while filtering out spam and invalid emails.

EmailWritr

You’re not maximizing your email’s potential if you don’t know how to build it to generate clicks EmailWritr specializes in helping non-copywriters compose the perfect message. You also get lifetime access to thousands of templates and scripts.

Email Scraper

Email Scraper is the software you need to scrape encoded emails. This software allows you to easily create an email database to reach potential customers. It can even extract specific emails.

SendFox

SendFox lets you manage your email lists, email templates, contacts, marketing calendar, and more. Your business will benefit from unlimited emails, easy tracking and reporting, and eCommerce integration.

Lead Scrape

Lead Scrape is designed to help you identify your target audience before you start your email marketing campaign. It helps you find B2B leads in almost any category so you can start reaching out and converting them into repeat customers as soon as possible. This software also includes an email verifier and other features.

INBOX

INBOX is ideal for customizing multiple email marketing campaigns with one simple solution. This app lets you design the most eye-catching emails and newsletters. Aside from email campaigns, you can personally communicate with your target audience.

CLOSEM

One tool for CRM, auto-responder, messaging and email marketing automation. With CLOSEM, you can follow up personally using carefully crafted messages, eliminating the need to wonder if your clients open your emails. Moreover, sending message blasts to the right clients can generate up to 80% more business.

KingSumo

Want to engage your email list subscribers in a new way? A viral giveaway? With KingSumo, you can easily set up giveaways at a fraction of the usual cost. Your giveaway winners can then help promote your brand. Win-win!

How to Validate an Email Address

See the source image

If you’re like most people, you get hundreds of spam emails every week. It’s hard to manually examine every email you get, so use Clean Email to organize them into easy-to-review bundles that you can manage just like a single email.

  • Email the Address
  • Lookup IP Address
  • Password Recovery
  • Google the address
  • Email Checker

1. Email the Address

The simplest way to test an email address is to send it an email. “Hi, I’m just checking if this email address is valid.” Please reply if you are reading this.

If you send this email to a false email address, it will bounce back.

2. Lookup IP Address

Don’t worry: an IP address lookup is considerably simpler than it appears. An IP address lookup is used to locate an IP address. Each email message contains the server’s IP address. Normally, this IP address is concealed, but if you select to inspect the message source, it will be right there, under “received from.”

Simply copy the IP address and paste it into an online IP address lookup tool like What Is My IP Address. In a few seconds, you’ll notice the IP address’s ISP, organization, and location. If the IP address is from a nation you don’t recognize, be skeptical.

3. Password Recovery

Have you ever tried to recover an old email address only to be told that it couldn’t be found? Google, Yahoo, and Microsoft all utilize a simple email address checker to tell users who forget their password that they also forgot their email address.

You can use this email address checker to verify emails from @gmail.com, @yahoo.com, and @outlook.com. Go to the recovery page and input the email address you want to verify:

  • https://www.google.com/accounts/recovery
  • https://account.live.com/password/reset
  • https://edit.yahoo.com/forgot

4. Google the address

This approach cannot tell if an email address is legitimate or not. It works because most people nowadays have an online presence—some own websites, some are on social media. Google and Bing continuously explore the internet, indexing everything they find. That’s why authentic email addresses can be found with a simple search, while phony email addresses can’t.

Some people do their best to keep their email addresses private, but that’s where the previous four methods come in.

5. Email Checker

Fake email messages are a significant concern nowadays, hence numerous email checkers, also known as email verifiers, exist to confirm email addresses with a few clicks. There are so many free email checkers available that you will never have to pay to use one. While each tool is unique, they are all simple to use and require no registration.