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How agencies demonstrate their value in an increasingly in-house marketing landscape
1. Strategic, Not Just Tactical, Expertise Agencies are shifting from execution-focused roles to strategic partners: They offer outside perspective and challenge internal assumptions, helping…
New lawsuits challenge deceptive marketing practices behind product “dupes”
1. Quince Faces Lawsuit Over Marketing and Pricing Claims Who’s involved: Quince, a direct-to-consumer retail brand known for selling affordable versions of trending lifestyle and…
DoubleVerify extends DV Authentic Attention to TikTok, becoming the platform’s first badged marketing partne
What This Means The specific claim about DoubleVerify extending DV Authentic Attention to TikTok and being TikTok’s first badged marketing partner is not currently…
Mindbody and Attentive form partnership to deliver enterprise-grade AI marketing to the wellness industry
What This Means As of the latest available data, no public announcement exists about Mindbody and Attentive forming a tied AI marketing initiative. If…
How to market older artists? Survey shows it mirrors strategies used for younger artist
How to Market Older Artists (and Why It Often Mirrors Strategies for Younger Artists) Modern research and industry practice reveal that effective artist marketing…
PatientHub replaces Salesforce and HubSpot as ClinicMind’s unified marketing and sales management platform
What Happened — ClinicMind’s Shift to PatientHub ClinicMind announced in December 2025 that it replaced Salesforce with PatientHub to manage its entire customer‑acquisition, marketing and…
West Virginia’s ‘Screen Free Summer’ campaign ranked among the world’s top travel marketing initiatives
What we do know — the “Screen Free Summer” campaign & its results Immersive 3‑D DOOH campaign across major US metro markets In 2025…
Sight named Southeast Asia’s Event Marketing Agency of the Year
What We Know: Sight Wins the Award According to the 2025 winners list for Southeast Asia agencies, Sight was named “Southeast Asia Event Marketing…
Swindon marketing firm grows with support from investment fund loan
What Happened — Loan from Regional Investment Fund The firm (named Evil Empire Marketing) secured a £25,000 loan from South West Investment Fund (via…
Edgewater Wireless partners with Winning Media LLC for digital marketing services
What Happened — Edgewater + Winning Media Deal On 8 December 2025, Edgewater Wireless announced that it “engaged” Winning Media LLC to provide digital…
Scowtt secures $12M Series A to revolutionize performance marketing with its AI-driven advertising platform
What’s New: Scowtt’s $12 M Series A Funding Scowtt announced on December 8, 2025 that it raised $12 million in a Series A round, led by Inspired…
Achieve appoints Layla Revis as Senior Vice President of Marketing
What Happened — Appointment Details On December 8, 2025, Achieve announced that Layla Revis was appointed Senior Vice President of Marketing. (PR Newswire) Revis…
Semify acquires Dragon Metrics to boost global AI optimization and expand its international presence
What Happened — Acquisition Overview Semify announced on December 8, 2025 that it has acquired Dragon Metrics — an SEO / AI / PPC…
monday.com recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms
What’s the news (what changed — in brief) monday.com announced that in 2025 it has been named a Leader in the Gartner Magic Quadrant…
Nielsen audience segments now accessible through Amazon DSP and Amazon Marketing Cloud
What’s the news (what changed — in brief) Nielsen has made its “Audience Segments” from Nielsen Marketing Cloud (NMC) accessible across Amazon’s advertising ecosystem…
How to run influencer marketing campaigns customers genuinely trust
How to Run Influencer Marketing Campaigns Customers Genuinely Trust (Full Details Guide) Influencer marketing works only when audiences trust the creator AND the brand…
University hit by another security breach following recent email hacking incident
What happened: Overview of the breach On October 31, 2025, Penn disclosed that a “cybersecurity incident” had occurred: hackers used a compromised account to…
From video email to global influence: Bob and Kristie Reina reflect on the Talk Fusion journey
The Spark: Video Email — Reimagining Communication The core idea that launched Talk Fusion was simple but bold — “what if email could feel…
NexusTek launches AI-powered email security to counter modern cyber threats
What is NexusTek’s new Email Security offering On December 5, 2025, NexusTek announced the launch of NexusTek AI Email Security — a managed, AI‑driven email +…