What OpenAI Agent Technology Is Agent Building Tools from OpenAI In March 2025, OpenAI released a new set of tools for building “agentic applications”…
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Google Marketing Live Introduces New AI-Driven Search and Video Ad Innovations
. What Google Announced: Key AI Ad Innovations Ads in AI Overviews & AI Mode Google Search is increasingly using generative AI via features like…
UK Expands Oversight of Apple and Google Over Mobile Ads and Digital Market Dominance
What’s Going On: CMA’s Crackdown & Enhanced Powers New Investigation of Apple & Google’s Mobile Ecosystems In January 2025, the CMA launched investigations into…
UK CMA Begins Crackdown on Misleading Online Pricing to Protect Digital Consumers
What’s Actually Happening: CMA’s Crackdown New Legal Powers Under the Digital Markets, Competition & Consumers Act (DMCCA) As of April 6, 2025, the CMA…
Google Ads Enforces Consent Mode V2 to Strengthen Advertiser Data-Compliance Standard
What Is Google Consent Mode v2? New Consent Signals: Consent Mode v2 adds two additional consent parameters: ad_user_data: whether user data can be shared…
Google Smart Bidding Update Adds 127 New Signals to Improve Seasonal Ad Performance
What the Evidence Actually Shows About Google Smart Bidding & Seasonal Signals No Official Google Announcement of “127 New Signals” I checked Google’s developer…
OpenAI Automation Tools Promise Faster PPC Optimization for US Digital Advertisers
What We Actually Know — OpenAI & PPC Automation OpenAI Agents + “Computer‑Use” Capability According to Lite14, OpenAI now supports “automation agents” that can…
Adobe’s Semrush Acquisition Signals Major AI-SEO Expansion in Competitive MarTech Market
What Happened Adobe is acquiring Semrush for $1.9 billion in an all-cash deal. (Semrush) The purchase price is $12 per share, representing a ~77.5% premium….
Google Ads Adds Global Performance Max Asset-Level Reporting for Enhanced Optimization
Full Details of the Update What’s New Google is rolling out more detailed asset‑level reporting in Performance Max campaigns. This goes beyond just conversion…
UK Government Grants Google Strategic Market Status, Triggering Stricter Search Ad Regulations
What Exactly Happened SMS Designation On 10 October 2025, the CMA confirmed that Google has been officially designated with Strategic Market Status (SMS) in general…
UK CMA Investigates Eight Firms Over Suspected Digital Drip-Pricing in Online Advertising
What Happened — Full Details What the CMA Is Investigating The CMA is probing eight companies for potential violations of consumer law under its…
Google Ads Tightens Policies, Blocking Ads Linked to Fraud-Related Phone Numbers After December 10
Full Details of the Policy Change What’s Changing Starting December 10, 2025, Google Ads will update its Destination Requirements Policy. (Search Engine Land) Specifically,…
OpenAI Unveils Automation Agents to Streamline PPC Campaign Management for Marketers
What OpenAI Is Announcing (and Its Relevant Agent Tools) New Agent‑Building Tools for Enterprises OpenAI released a suite of tools to help developers and…
Google Ads Launches New “Original Conversion Value” Metric to Improve Campaign Performance Tracking
What Is the “Original Conversion Value” Metric? Google Ads has introduced a new reporting metric called Original Conversion Value. (PPC Land) This metric shows…
Adobe Acquires Semrush in $1.9B Deal to Strengthen AI-Powered SEO and Marketing Tool
Full Details of the Deal What’s the Deal? Adobe is acquiring Semrush, a leading brand‑visibility / SEO / marketing‑intelligence platform. (investors.semrush.com) Purchase price: US$12.00…
Consensus Unveils AI-Powered Demo Automation Platform for Today’s Marketing Teams
What Is the New Consensus Offering? Consensus for Marketing is a new solution launched by Consensus, designed specifically for B2B marketing teams. (PR Newswire)…
7 Major Agency & Marketing Leadership Moves — And Why They Matter
7 Major Agency & Marketing Leadership Moves Devika Bulchandani → COO of WPP What happened: WPP promoted Devika Bulchandani (formerly Global CEO of Ogilvy)…
Marketing Agency Opens “Santa’s Workshop” to Drive Its Annual Toy Donation Campaign
Case Study: AL Marketing’s “Santa’s Workshop / Toy Donation Station” Campaign Agency: AL Marketing Location: Victoria Place (a retail / shopping centre in Woking, UK)…
Why Meaning Matters More Than Motion — The Future Belongs to Brands That Tell the Truth
What Does “Meaning Matters More Than Motion” Actually Mean? Motion vs. Meaning “Motion” refers to constant marketing activity — lots of posts, trends, AI‑driven…
Superpowers 2025: Trust, Brand, and AI Are Redefining B2B Marketing
What Is the Superpowers Index 2025? The Superpowers Index is a global study of B2B buyer behavior, run by Dentsu B2B (in partnership with…