To create events on Google Plus and promote them effectively, follow these steps:
1. Create an Event:
- Go to the Google Plus homepage and click on “Events” in the left-hand menu.
- Click on the “Create Event” button.
- Fill in the event details, including the event title, date, time, location, description, and event category.
- Choose whether the event is public, private, or limited to specific circles.
2. Customize Event Settings:
- Customize event settings, such as allowing guests to invite others, enabling event comments, and controlling who can see the event details.
- Add a cover photo and choose a theme for the event to make it visually appealing.
3. Invite Guests:
- Invite guests to your event by adding their email addresses or selecting them from your Google Plus circles.
- Encourage guests to RSVP to the event and share it with their networks.
4. Share the Event:
- Share the event on Google Plus by posting it to your profile, relevant communities, and business pages.
- Use descriptive and engaging captions to attract attention and encourage participation.
5. Cross-Promote on Other Channels:
- Cross-promote the event on other social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram.
- Share the event link, details, and promotional graphics across multiple channels to reach a wider audience.
6. Create Promotional Graphics:
- Create eye-catching graphics or banners to promote the event visually.
- Use design tools or hire a graphic designer to create professional-looking promotional materials.
7. Send Email Invitations:
- Send personalized email invitations to your contacts and mailing lists.
- Include the event details, RSVP link, and a compelling call-to-action in the email invitation.
8. Leverage Influencers and Partnerships:
- Partner with influencers or industry leaders to promote the event to their followers.
- Offer incentives or exclusive benefits for influencers who help promote the event to their networks.
9. Encourage Engagement:
- Encourage engagement and interaction with the event by posting updates, sneak peeks, and behind-the-scenes content leading up to the event.
- Respond to comments, questions, and inquiries promptly to keep the conversation going.
10. Follow Up After the Event:
- Follow up with attendees after the event to thank them for their participation and gather feedback.
- Share highlights, photos, or videos from the event on Google Plus and other channels to keep the momentum going.
By following these steps and promoting your Google Plus events effectively, you can attract more attendees, increase engagement, and make your events successful.